Penguatan branding dan digital engagement pada UMKM Cafe D’Boss di Kabupaten Sampang

Authors

  • Karisa Juwita Permata Sari Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Roihan Amin Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Ach. Wahyudi Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Abdul Manaf Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Oyong Fardatullah Galuh S Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Savina Ainung Nasiha Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Ayu Sri Agustini Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Mahreza Reco Alvian Akbar Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Oktavian Tri Fujianto Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Moh. Indra Bintang Maulana Fakultas Ekonomi dan Bisnis, Universitas Madura
  • Fadali Rahman Fakultas Ekonomi dan Bisnis, Universitas Madura

DOI:

https://doi.org/10.53088/penamas.v6i3.3263

Keywords:

Culinary MSMEs, Digital Engagement, Rural Marketing, Content Strategy, Brand Identity

Abstract

The development of culinary micro, small, and medium enterprises in rural areas frequently faced challenges, including limited geographic reach, weak brand identity reinforcement, and minimal digital engagement. Cafe D’Boss experienced these problems in Sampang Regency, which still relied on conventional marketing, thereby limiting its market reach. This community service activity aimed to increase digital marketing capacity by reinforcing brand identity and fostering online consumer engagement. The implementation method utilized a qualitative participatory approach encompassing observation, interviews, education, practical mentoring, and evaluation. Implemented solutions included migrating business communication to business-based messaging applications to increase transaction efficiency and preparing short-form video content planning documents tailored to current social media trends. The results demonstrated increased understanding, skills, and commitment of the entrepreneur in utilizing digital technology. The activity concluded that the synergy between local service quality and digital marketing strategies successfully expanded market reach to the regency level.

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Published

2026-07-19

How to Cite

Sari, K. J. P., Amin, R., Wahyudi, A., Manaf, A., Galuh S, O. F., Nasiha, S. A., Agustini, A. S., Akbar, M. R. A., Fujianto, O. T., Maulana, M. I. B., & Rahman, F. (2026). Penguatan branding dan digital engagement pada UMKM Cafe D’Boss di Kabupaten Sampang. Penamas: Journal of Community Service, 6(3), 713–723. https://doi.org/10.53088/penamas.v6i3.3263

Issue

Vol. 6 No. 3 (2026): Penamas: Journal of Community Service

Section

Articles

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Copyright (c) 2026 Karisa Juwita Permata Sari, Roihan Amin, Ach. Wahyudi, Abdul Manaf, Oyong Fardatullah Galuh S, Savina Ainung Nasiha, Ayu Sri Agustini, Mahreza Reco Alvian Akbar, Oktavian Tri Fujianto, Moh. Indra Bintang Maulana, Fadali Rahman

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