Pelatihan manajemen pemasaran dan laporan keuangan umkm usaha kerajinan Desa Sidomukti Kabupaten Magetan

Authors

  • Gati Silaturahmi Universitas PGRI Madiun
  • Anny Widiasmara Universitas PGRI Madiun

DOI:

https://doi.org/10.53088/penamas.v2i1.223

Keywords:

Marketing management, Financial reports, Batik Mukti Rahayu

Abstract

In addition to being a profitable business, the Batik business can also preserve the culture of the Indonesian nation. Problems faced by the Batik Mukti Rahayu Joint Business Group (KUBE) in Sidomukti Village, Magetan Regency, which houses 22 batik artisans, marketing has only been limited to their circles or the surrounding community. In addition, KUBE's financial reports are done manually, so KUBE has not predicted its financial capacity. Seeing this, the 2021 Innovation Talent Team will conduct marketing training and operate a simple cash flow application. The method used is field observations, data collection, marketing training, and simple cash flow applications to make financial reports. These marketing training results are that Batik Mukti Rahayu craftsmen (KUBE) in Sidomukti Village, Plaosan District, Magetan Regency already have an Instagram account and a shop at Shopee. It can operate a simple cash flow application for financial reports. The "Pring Sedapur" motif, which is the icon of KUBE, can be recognized by many people and is a source of pride for the people of Magetan.

References

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Published

2022-02-27

How to Cite

Silaturahmi, G., & Widiasmara, A. (2022). Pelatihan manajemen pemasaran dan laporan keuangan umkm usaha kerajinan Desa Sidomukti Kabupaten Magetan. Penamas: Journal of Community Service, 2(1), 10–17. https://doi.org/10.53088/penamas.v2i1.223

Issue

Vol. 2 No. 1 (2022): Penamas: Journal of Community Service

Section

Articles

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Copyright (c) 2022 Gati Silaturahmi, Anny Widiasmara

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