Keamanan, kemudahan dan promosi fitur Shopee Paylater dalam keputusan pembelian gen Z

Authors

  • Komang Dian Prasna Fakultas Ekonomi, Universitas Indo Global Mandiri
  • Susi Handayani Fakultas Ekonomi, Universitas Indo Global Mandiri
  • Yeni Yeni Fakultas Ekonomi, Universitas Indo Global Mandiri

DOI:

https://doi.org/10.53088/jmdb.v6i2.2943

Keywords:

Security, Promotion, Purchasing Decision, Shopee PayLater, Convenience

Abstract

This study aims to analyze the roles of security, ease of use, and promotion in influencing purchase decisions regarding the use of Shopee PayLater among Generation Z. This research employed a quantitative approach using a survey method, distributing questionnaires to respondents who were Shopee PayLater users. The sampling technique used was purposive sampling, with the criteria that respondents belonged to Generation Z and had used Shopee PayLater in purchase transactions. The findings show that, to some extent, security, ease of use, and promotion positively affect purchase decisions. Simultaneously, these three variables also have a significant effect on purchase decisions. These findings indicate that transaction security, ease of service use, and attractive promotions are important factors in encouraging the use of Shopee PayLater. Therefore, improving security quality, service usability, and the use of appropriate promotional strategies can strengthen consumer purchase decisions, particularly among Generation Z, who are active users of digital services. This study has implications for e-commerce platform managers seeking to develop digital payment services that are secure, easy to use, and aligned with Generation Z's characteristics.

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Published

2026-06-19

How to Cite

Prasna, K. D., Handayani, S., & Yeni, Y. (2026). Keamanan, kemudahan dan promosi fitur Shopee Paylater dalam keputusan pembelian gen Z. Journal of Management and Digital Business, 6(2), 879–896. https://doi.org/10.53088/jmdb.v6i2.2943

Issue

Vol. 6 No. 2 (2026): Journal of Management and Digital Business

Section

Articles

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Copyright (c) 2026 Komang Dian Prasna, Susi Handayani, Yeni Yeni

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