Afifah, Nur, Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura Pontianak, Indonesia

• Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business - Articles
  The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand
  Abstract  PDF
• Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business - Articles
  Comparative study of the factors that influence Behavioral Intentions in DANA and OVO users
  Abstract  PDF