Analisis hubungan self esteem dengan impulsive buying pada mahasiswa
DOI:
https://doi.org/10.53088/jmdb.v4i1.911Keywords:
Self Esteem, Impulsive Buying, StudentAbstract
The purpose of this study is to determine the effect of self-esteem on impulse buying behavior among students at Balikpapan University. Shopping has become an activity that involves psychological needs, lifestyle, and pleasure. Social, economic, and cultural elements influence consumer behavior, including in the context of impulsive shopping. This research highlights the connection between self-esteem and impulsive shopping behavior among university students at Balikpapan University by finding a significant negative connection between the two variables. Individuals with low self-esteem tend to be more prone to impulsive shopping behavior as compensation to improve their self-esteem. The results also show that individuals with high self-esteem tend to keep their shopping behavior under control. In the face of social and cultural pressures influencing consumer behavior, a comprehensive and collaborative approach is crucial to building effective marketing strategies and consumer interventions. With a deeper understanding of the psychological elements that influence consumer behavior, companies can develop more adaptive and relevant strategies to meet the needs and drive consumer preferences in this modern era.
References
Acosta-Gonzaga, E. (2023). The effects of self-esteem and academic engagement on university students’ performance. Behavioral Sciences, 13(4), 348. https://doi.org/10.3390/bs13040348
Aimen, U., & Tobing, D. H. (2022). Pengaruh Kontrol Diri Rendah terhadap Perilaku Konsumtif Belanja Online Remaja. Psikobuletin: Buletin Ilmiah Psikologi, 3(2), 93-99. https://doi.org/10.24014/pib.v3i2.9930
Aiolfi, S., Bellini, S., & Grandi, B. (2022). Using mobile while shopping in-store: a new model of impulse-buying behaviour. Journal of Consumer Marketing, 39(5), 432-444. https://doi.org/10.1108/JCM-05-2020-3823
Akbar, G. H. (2017). Analisis perbandingan tingkat usabilitas pada website belanja online di indonesia (studi kasus: tokopedia, buka lapak, shopee). Proceeding Seminar Nasional Teknologi IV, 25(2), 60-68.
Aliyati, P. D., Noviekayati, I., & Farid, M. (2020). Pengaruh Pelatihan Konsep Diri terhadap Kecenderungan Pembelian Impulsif pada Remaja Akhir di Kabupaten Tulungagung. Indonesian Psychological Research, 2(2), 55-64. https://doi.org/10.29080/ipr.v2i2.227
Aronson, E., Wilson, T. D., & Akert, R. M. (2007). Social psychology, 6th ed. In Social psychology, 6th ed.
Asni, A., Dasalinda, D., & Chairunnisa, D. (2023). Penerapan Fungsi Manajemen POAC (Planning, Organizing, Actuating, And Controlling) dalam Layanan Bimbingan Dan Konseling Di Sekolah. Ideguru: Jurnal Karya Ilmiah Guru, 9(1). https://doi.org/10.51169/ideguru.v9i1.840
Azahari, A., & Hakim, L. (2021). Pengaruh citra merek, kualitas produk, dan persepsi harga terhadap keputusan pembelian. Jurnal Manajemen, Organisasi, Dan Bisnis, 1(4), 553-564. https://doi.org/10.33373/jmob.v1i4.3779
Best, R. J., Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behaviour: Building marketing strategies. McGraw-Hill.
Cai, Z., Gui, Y., Wang, D., Yang, H., Mao, P., & Wang, Z. (2021). Body image dissatisfaction and impulse buying: a moderated mediation model. Frontiers in Psychology, 12, 653559. https://doi.org/10.3389/fpsyg.2021.653559
Citra, L. R. A., & Eriany, P. (2015). Penerimaan Diri Pada Remaja Puteri Penderita Lupus. Psikodimensia, 14(1), 67-86.
Consiglio, I., & van Osselaer, S. M. (2022). The effects of consumption on self-esteem. Current Opinion in Psychology, 46, 101341. https://doi.org/10.1016/j.copsyc.2022.101341
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: Sage. English Language Teaching, 12(5). https://doi.org/10.5539/elt.v12n5p40
Dameyasani, A. W., & Abraham, J. (2013). Impulsive buying, cultural values dimensions, and symbolic meaning of money: A study on college students in Indonesia’s capital city and its surrounding. International Journal of Research Studies in Psychology, 2(4), 35-52. https://doi.org/10.5861/ijrsp.2013.374
Dhandra, T. K. (2020). Does self-esteem matter? A framework depicting role of self-esteem between dispositional mindfulness and impulsive buying. Journal of Retailing and Consumer Services, 55, 102135. https://doi.org/10.1016/j.jretconser.2020.102135
Dyatmika, P. B. P., Weliangan, H., & Huda, N. (2023). Impulsive Buying Pada Dewasa Awal Pengguna Shopee Paylater Ditinjau Dari Mindfullness. Arjwa: Jurnal Psikologi, 2(4), 179-193. https://doi.org/10.35760/arjwa.2023.v2i4.9060
Edy, I. C., & Haryanti, S. S. (2018). Impulsive buying behavior pada konsumen online. The National Conference on Management and Business (NCMAB) 2018.
Faizah, F., Marmer, F. V., Aulia, N. N., Rahma, U., & Dara, Y. P. (2020). Self-esteem dan resiliensi sebagai prediktor penyesuaian diri mahasiswa baru di Indonesia. Persona: Jurnal Psikologi Indonesia, 9(2), 335-352. https://doi.org/10.30996/persona.v9i2.3448
Firdaus, D., & Yusuf, U. (2018). Hubungan antara self esteem dengan impulsive buying (Studi pada mahasiswi Fakultas Ilmu Komunikasi yang berbelanja melalui Instagram). Prosiding Psikologi, 38-44.
Firdaus, Y., & Saleh, R. (2022). Penerapan Digital Book Sebagai Modul Pembelajaran Pada Mata Kuliah Konstruksi Bangunan I Pendidikan Teknik Bangunan Fakultas Teknik Universitas Negeri Jakarta. Jurnal Pendidikan Teknik dan Vokasional, 5(2), 106-118. https://doi.org/10.21009/jptv.5.2.106
Gedenk, K., Neslin, S. A., & Ailawadi, K. L. (2010). Sales promotion. In Retailing in the 21st Century (Second Edition): Current and Future Trends. https://doi.org/10.1007/978-3-540-72003-4_24
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro: Semarang.
Habib, M. D., & Bekun, F. V. (2023). Does religiosity matter in impulsive psychology buying behaviors? A mediating model and empirical application. Current Psychology, 42(12), 9986–9998. https://doi.org/10.1007/s12144-021-02296-0
Harahap, D. A. (2018). Perilaku belanja online di Indonesia: Studi kasus. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 9(2), 193-213. https://doi.org/10.21009/jrmsi.009.2.02
Hardiatmojo, F. N. (2019). Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Keputusan Membeli Daring (Studi Kasus Terhadap Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya) (Doctoral dissertation, Universitas Brawijaya).
Hariyono, D. S., & Aina, N. (2022). Persepsi dan Tingkat Self-Esteem Pengunjung Terhadap Desain Arsitektur Lansekap Wisata Siring Tendean. Jurnal Terapung: Ilmu-Ilmu Sosial, 4(2), 31-36.. https://doi.org/10.31602/jt.v4i2.8620
Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2009). Consumer Behavior: Building Marketing Strategy 10th Editon. In Consumer Behavior: Building Marketing Strategy.
Hazmi, F. (2024). Pengaruh Religiusitas Terhadap Impulse Buying dengan Intensitas Penggunaan Paylater sebagai Variabel Intervening pada Generasi Milenial. Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah, 8(1), 19-32. https://doi.org/10.29300/ba.v8i1.10841
Iram, M., & Chacharkar, D. Y. (2017). Model of impulse buying behavior. BVIMSR’s Journal of Management Research, 9(1), 45.
Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the academy of marketing science, 48, 384-404. https://doi.org/10.1007/s11747-019-00670-w
Jalal, A., & Pratiwi, M. A. (2023). Faktor–Faktor yang Mempengaruhi Minat Belanja Mahasiswa pada Aplikasi Shopee. Bahtera Inovasi, 6(2), 152-163. https://doi.org/10.31629/bi.v6i2.5582
Kasih, D., & Sudarji, S. (2012). Hubungan Self Efficacy terhadap Kecemasan Berbicara di Depan Umum pada Mahasiswa Program Studi Psikologi Universitas Bunda Mulia. Jurnal Psibernetika, 5(2).
Kazempour, Y., & Lotfizadeh, F. (2017). The impact of situational factors (store, personal) on urge to buy impulsively and impulse buying behavior. European Journal of Buisness and Innovation Research, 5(4), 12-27.
Lorenza, R. Y., & Lestari, S. (2023). Kontrol Diri Dan Konformitas Sebagai Prediktor Perilaku Konsumtif Mahasiswa Yang Berbelanja Di E-Commerce. Psycho Idea, 21(1),1-12. https://doi.org/10.30595/psychoidea.v21i1.15752
Mairoslianti, W., & Fikry, Z. (2021). Hubungan Self Esteem Dengan Impulsive Buying Terhadap Produk Fashion Pada Mahasiswa Fakultas Perhotelan Dan Pariwisata Universitas Negeri Padang. Socio Humanus, 3(1), 186-195.
Martanatasha, M., & Primadini, I. (2019). Relasi Self-Esteem dan Body Image dalam Terpaan Media Sosial Instagram. Ultimacomm: Jurnal Ilmu Komunikasi, 11(2), 158-172. https://doi.org/10.31937/ultimacomm.v11i2.1278
Mayssara, A. (2014). Abo Hassanin Supervised, Affiifi. IAQ in Hospitals—Better Health through Indoor Air Quality Awareness. Paper Knowledge. Toward a Media History of Documents; Duke University Press: Durham, NC, USA.
Monteiro, R. P., Coelho, G. L. D. H., Hanel, P. H., de Medeiros, E. D., & da Silva, P. D. G. (2022). The efficient assessment of self-esteem: proposing the brief rosenberg self-esteem scale. Applied Research in Quality of Life, 17(2), 931-947. https://doi.org/10.1007/s11482-021-09936-4
Muflih, T. F. (2018). Analisis pengaruh faktor situasional terhadap pembelian impulsif pada Binjai supermall. AT-TAWASSUTH: Jurnal Ekonomi Islam, 1(1), 270-293. https://doi.org/10.30821/ajei.v1i1.2703
Müller, U., & Hrabok, M. (2005). Review of Handbook of Self-Regulation: Research, Theory, and Applications [Review of the book Handbook of self-Regulation: Research, theory, and applications, by R. F. Baumeister & K. D. Vohs, Eds.]. Canadian Psychology / Psychologie canadienne, 46(2), 106–108. https://doi.org/10.1037/h0087010
Mulyono, D. D. (2012). Faktor-Faktor Yang Mempengaruhi Kinerja Kantor Pelayanan Perbendaharaan Negara Surakarta. Jurnal Ilmiah Administrasi Publik, 1(1).
Mustafidd, H., & Utami, M. M. (2016). Pengaruh Lingkungan Fisik Dan Kesenangan Konsumen Berbelanja Terhadap Pembelian Tidak Direncanakan. Tirtayasa Ekonomika, 11(2), 287-302. https://doi.org/10.35448/jte.v11i2.4333
Nasution, H. F. (2018). Pengaruh Kemudahan Dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online (Studi Kasus Mahasiswa Belanja Online Pada FEBI IAIN Padangsidimpuan). At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 4(1), 26-39. https://doi.org/10.24952/tijaroh.v4i1.1082
Nugroho, R. S. (2022). Pengaruh Self Control dan Self-esteem dalam Pencegahan Residivis Narapidana. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 9(1), 262-270.
Nurhasanah, E. (2023). Analisis Penggunaan E-Commerce Shopee terhadap Perilaku Konsumtif Mahasiswa (Studi Fenomenologi pada Mahasiswa Prodi Pendidikan Ekonomi Universitas Pamulang Angkatan 2022). Pekobis : Jurnal Pendidikan, Ekonomi, Dan Bisnis, 8(1), 48-59. https://doi.org/10.32493/pekobis.v8i1.p47-59.30254
Pambudi, H. B., & Darmawanti, I. (2022). Gambaran Penerimaan Diri Pada Remaja Yatim/Piatu. Character: Jurnal Penelitian Psikologi, 9(8), 23-33.
Park, J. Y., & Park, E. Y. (2019). The Rasch Analysis of Rosenberg Self-Esteem Scale in Individuals With Intellectual Disabilities. Frontiers in Psychology, 10, 462939. https://doi.org/10.3389/fpsyg.2019.01992
Permana, R. A., & Kusdiyati, S. (2016). Hubungan Self Esteem dengan Impulse Buying pada Mahasiswa Angkatan 2013 Fakultas Ekonomi Universitas X Bandung. Prosiding Psikologi, 2(2), 764-769.
Putri, F. B. V., Susilo, D., & Bento, A. R. (2023). Jaringan Penularan Emosional Pada Viral Marketing: Studi Netnografi Pada Iklan Pantene. Representamen, 9(01). https://doi.org/10.30996/representamen.v9i01.8390
Rahmadani, R., Neviyarni, N., & Firman, F. (2021). Manajemen bimbingan dan konseling di sekolah. Jurnal Pendidikan Tambusai, 5(2), 2973-2977.
Rahmadhani, N., & Bakar, R. M. (2023). Pengaruh Self-Esteem Terhadap Perilaku Pembelian Impulsif Pada Wanita Pengguna Produk Kosmetik. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 2(4), 554-562. https://doi.org/10.56799/peshum.v2i4.1803
Rahmadhani, N., Yudaniayanti, I. S., Saputro, A. L., Triakoso, N., Wibawati, P. A., & Yudhana, A. (2020). Efektivitas Krim Ekstrak Buah Naga Merah (Hylocereus polyrhizus) dalam Meningkatkan Jumlah Sel Fibroblas Luka Bakar Derajat II pada Tikus Putih (Rattus norvegicus). Jurnal Medik Veteriner, 3(1), 65–75. https://doi.org/10.20473/jmv.vol3.iss1.2020.65-75
Redine, A., Deshpande, S., Jebarajakirthy, C., & Surachartkumtonkun, J. (2023). Impulse buying: A systematic literature review and future research directions. International Journal of Consumer Studies, 47(1), 3-41. https://doi.org/10.1111/ijcs.12862
Redivo-Zaglia, M., & Brezinski, C. (2023). Reuben Louis Rosenberg (1909–1986) and the Stein-Rosenberg theorem. Electronic Transactions on Numerical Analysis, 58, A1-A38. https://doi.org/10.1553/etna_vol58sA1
Ribka, H. A., Victoria, A. Z., & Yono, N. H. (2023). Gambaran Penerimaan Diri pada Pasien Fraktur: An Overview of Self Acceptance on Fracture Patients. Jurnal Keperawatan Sumba (JKS), 2(1), 11-20.
Rifai, A. (2020). Analisis Pengaruh Lingkungan Toko, Emosi Positif Dan Motif Hedonis Terhadap Pembelian Tidak Direncanakan Pada Bangkit Mart Sapuran Wonosobo. Journal of Economic, Business and Engineering (JEBE), 1(2), 281-289. https://doi.org/10.32500/jebe.v1i2.1223
Rohmah, A. N., & Rahayu, M. N. M. (2023). Big Five Personality Terhadap Perilaku Impulsive Buying Produk Fashion Mahasiswa Psikologi Uksw. Motiva: Jurnal Psikologi, 6(1), 18-27. https://doi.org/10.31293/mv.v6i1.6507
Rosadi, D. S., & Andriani, I. (2023). Hubungan Impulsive Buying dengan Perilaku Berhutang pada Pengguna Pinjaman Online. JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah, 8(4), 3655-3664.
Salamah, M. (2022). Hubungan Antara Kontrol Diri dengan Perilaku Konsumtif Belanja Pakaian Online Pada Mahasiswi. Psikosains: Jurnal Penelitian dan Pemikiran Psikologi, 16(1), 18-26. https://doi.org/10.30587/psikosains.v16i1.4537
Sampurno, T. P., & Winarso, W. (2015). Pengaruh motivasi hedonis, browsing dan gaya belanja terhadap pembelian impulsif pada toko online shop (studi pada mahasiswa Universitas Muhammadiyah Yogyakarta). Jurnal Manajemen Bisnis, 6(1), 255-270.
Sanjaya, T. P. R., Fauzi, A., & Masruriyah, A. F. N. (2023). Analisis sentimen ulasan pada e-commerce shopee menggunakan algoritma naive bayes dan support vector machine. INFOTECH: Jurnal Informatika & Teknologi, 4(1), 16-26. https://doi.org/10.37373/infotech.v4i1.422
Saputra, N. A. (2022). Pola Komunikasi Orang Tua Dalam Mencegah Kebiasaan Merokok Remaja Di Dusun Krajan Desa Ngrupit Kecamatan Jenangan Kabupaten Ponorogo (Doctoral dissertation, IAIN Ponorogo).
Sembiring, P. Y. S. B. (2023). Pengaruh Promosi Dan Store Atmosphere Terhadap Impulse Buying Pada Konsumen Berbelanja Di Miniso Store Binjai Supermall. Cakrawala Repositori IMWI, 6(5), 1873-1885. https://doi.org/10.52851/cakrawala.v6i5.507
Stets, J. E., & Burke, P. J. (2014). Self-esteem and identities. Sociological perspectives, 57(4), 409-433. https://doi.org/10.1177/0731121414536141
Sugiarti, R., Erlangga, E., & Arumwardani, N. (2022). Pelatihan Peningkatan Kompetensi Sosial Pada Mahasiswa & Civitas Akademika. J-ABDI: Jurnal Pengabdian Kepada Masyarakat, 1(9), 2303-2314. https://doi.org/10.53625/jabdi.v1i9.1033
Sugiyono. (2015). Metode Pendidikian (Pendekatan Kuantitatif, Kualitatif dan R&D (Penerbit CV (ed.)). Alfabeta.
Surbakti, M. K. R., Wijayanto, G., & Pailis, E. A. (2022). Pengaruh Influencer, Lifestyle Dan Brand Image Terhadap Impulse Buying Di E-commerce (Studi Kasus Pada Generasi Mileneal Kota Pekanbaru). Jurnal Sosial Humaniora Terapa, 4, 2622-1764.
Suryawardani, B., Sastika, W., & Hanifa, F. H. (2017). Impulsive buying behavior in Bandung: External and internal stimuli. Pertanika Journal of Social Sciences and Humanities, 25, 59-68.
Sutisna, I., & Laiya, S. W. (2020). Metode pengembangan kognitif anak usia dini. Gorontalo: UNG Press Gorontalo.
Syahira, R., Khatijatusshalihah, K., Rachmatan, R., & Afriani, A. (2021). Hubungan_Religiusitas Dengan Pembelian Impulsif Dalam Belanja Online Pada Perempuan Yang Bekerja Di Banda Aceh. Psikoislamedia: Jurnal Psikologi, 6(1), 70-79. https://doi.org/10.22373/psikoislamedia.v6i1.8026
Tabor, E. B. (2006). Handbook of self-regulation: Research, theory, and applications. Psychiatric Services, 57(4), 585-586. https://doi.org/10.1176/appi.ps.57.4.585-a
Tanzeh, H. A. (2018). Penelitian Kualitatif. Akademia Pustaka.
Triman, A., & Zain, A. T. (2021). Light Triad Personality: Suatu Pendekatan Positif Kepribadian Manusia serta Hubungannya dengan Harga Diri. Journal Psikogenesis, 9(1), 30-37. https://doi.org/10.24854/jps.v9i1.1574
Triwahyuningsih, Y. (2017). Kajian meta-analisis hubungan antara self esteem dan kesejahteraan psikologis. Buletin Psikologi, 25(1), 26-35. https://doi.org/10.22146/buletinpsikologi.9382
Van Tran, D., Nguyen, T., & Nguyen, D. M. (2023). Understanding how upward social comparison stimulates impulse buying on image-sharing social commerce platforms: A moderated mediation model of benign envy and self-esteem. Current Psychology, 42(22), 18777-18792. https://doi.org/10.1007/s12144-022-03042-w
Wang, Y., Pan, J., Xu, Y., Luo, J., & Wu, Y. (2022). The Determinants of Impulsive Buying Behavior in Electronic Commerce. Sustainability (Switzerland), 14(12), 7500. https://doi.org/10.3390/su14127500
Yani, Z., Kumalasari, F., & Wonua, A. R. (2023). Pengaruh Kesadaran Merek dan Citra Merek terhadap Minat Beli Produk Ramah Lingkungan:(Studi Kasus Konsumen Wardah Kolaka). Jurnal Mahasiswa Kreatif, 1(6), 195-209.
Yuliastini, N. K. S., & Mahaardhika, I. M. (2019). Efektivitas Layanan Konseling Kelompok Teknik Manajemen Diri untuk Meningkatkan Self-Esteem Siswa. JBKI, 4(1), 1-5. https://doi.org/10.26737/jbki.v4i1.781
Yulya, T. W., Irawan, S. A., Hati, K. A. P., Lovi, L., Efendi, N. P., Ilmi, M. F., ... & Wijaya, T. A. (2023). Pengaruh Pola Asuh Otoriter Terhadap Self Esteem Pada Masa Transisi Anak Ke Remaja. Educate: Journal Of Education and Learning, 1(1), 25-31. https://doi.org/10.61994/educate.v1i1.133
Zhao, Y., Li, Y., Wang, N., Zhou, R., & Luo, X. (2022). A meta-analysis of online impulsive buying and the moderating effect of economic development level. Information Systems Frontiers, 24(5), 1667-1688. https://doi.org/10.1007/s10796-021-10170-4
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Indrayani Indrayani, Tri Wahyu Hardaningrum, Eka Nurjannah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright @2021. This is an open-access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License ( https://creativecommons.org/licenses/by-sa/4.0/)
Indonesian Journal of Economics Studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
