The influence of digital leadership on employee performance at PT. Visi Cloud: The mediating role of innovative work behavior
DOI:
https://doi.org/10.53088/jmdb.v6i2.3142Keywords:
Digital Leadership, Employee Performance, Innovative Work Behavior, SaaS IndustryAbstract
This study investigates the influence of digital leadership on employee performance, with innovative work behavior serving as a mediating variable, within PT. Visi Cloud. A quantitative explanatory research design utilizing a cross-sectional method was adopted. The sample comprised 35 employees selected through saturated sampling. Data were collected via structured questionnaires using a five-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results indicate that digital leadership does not exert a significant direct effect on employee performance, but has a positive and significant impact on innovative work behavior. Additionally, innovative work behavior significantly contributes to employee performance and mediates the relationship between digital leadership and employee performance. The findings suggest that digital leadership indirectly contributes to employee performance by fostering innovative behavior. Theoretically, this research reinforces the significance of innovative work behavior within the frameworks of the Resource-Based View and Social Exchange Theory. Practically, it offers insights for organizations to prioritize innovation-driven leadership strategies in digital environments.
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