Pengaruh label halal, persepsi keamanan pangan, dan influencer review terhadap keputusan pembelian pada mahasiswa
DOI:
https://doi.org/10.53088/jhis.v5i2.3419Keywords:
Food Safety Perception, Halal Label, Influencer Review, Purchasing DecisionsAbstract
Consumers’ purchasing decisions are determined not only by price and product quality but also by halal label, food safety perceptions, and influencer reviews. Accordingly, this study examined the influence of these factors on purchasing decisions. The study aimed to analyze the influence of halal labels, food safety perceptions, and influencer reviews on students’ purchasing decisions. A quantitative, cross-sectional design was employed. The study involved 67 respondents selected using the Slovin formula and the purposive sampling technique. Data were collected via an online questionnaire using a 5-point Likert scale to assess perceptions of the halal label, food safety, influencer reviews, and purchasing decisions. Data were analyzed using SPSS, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results showed that halal labels had a positive and significant effect on purchasing decisions (t=4.45; p<0.05). In contrast, food safety perception (t = -0.38; p > 0.05) and influencer reviews (t = 0.78; p > 0.05) did not have a significant effect on purchasing decisions. Simultaneously, halal label, food safety perception, and influencer reviews significantly influenced purchasing decisions (F = 8.537; P<0.05). These findings suggest that producers should consider including halal labels as a primary means to enhance consumer purchasing decisions.
References
Alfadhil D.S, M., Sumelvia D., A., & Hedratmoko, S. (2026). Pengaruh Harga , Kualitas Produk , Dan Label Halal Terhadap Keputusan Pembelian Pada Produk Bolu Kering Mangga Podang Universitas Islam Kadiri , Indonesia melakukan pembelian adalah harga . Harga merupakan elemen bauran pemasaran yang. Jurnal Ekonomi, Bisnis, Dan Manajemen, 5, 318–332.
Arida, R. W., Sholihin, U., & Al-amin, M. S. D. (2025). Peran Label Halal , dan Label Izin P-IRT Terhadap Keputusan Pembelian Produk UMKM melalui Kepercayaan Konsumen. SEIKO : Journal of Management & Business, 9(1), 513–523.
BPJPH. (2025). Laporan capaian kinerja badan penyelenggara jaminan produk halal periode oktober 2024 s.d. juni 2025 (Badan Penyelenggara Jaminan Produk Halal (ed.)). https://cmsbl.halal.go.id/uploads/Laporan_Kinerja_Juni_2025_V2_1_f6478d547b.pdf
Buanantari, A., Arinta, Y. N., Ekonomi, F., & Bisnis, D. (2024). Eksplorasi Label Halal , Electronic Word of Mouth , dan Influencer Media Sosial terhadap Keputusan Pembelian dengan Citra Brand sebagai Variabel Intervening. Journal of Halal Industry Studies, 3(1), 45–60.
Damayanti, Y. R. (2026). Influencer Credibility, Product Knowledge, dan Electronic Word of Mouth Dampaknya Terhadap Purchase Intention Produk Time Phoria. Journal of Unesa, 2(1), 50–67.
databooks. (2024). Mayoritas Penduduk Indonesia Beragama Islam pada Semester I 2024. databoks.katadata.co.id.
Datareportal. (2025). Digital 2025: Indonesia. https://datareportal.com/reports/digital-2025-indonesia
González, E. M., Meyer, J.-H., & Toldos, M. P. (2021). What women want? How contextual product displays influence women’s online shopping behavior. Journal of Business Research, 123, 625–641. https://doi.org/10.1016/j.jbusres.2020.10.002
Hamzah, M. I., Othman, A. K., Rashid, W. E. W., & Ngah, N. M. A. (2020). The relationship between halal factors and purchase intention of food products as moderated by word-of-mouth communications. International Journal of Business and Society, 21(2), 865–882.
Maison, D., Marchlewska, M., Syarifah, D., Zein, R. A., Kret, M. E., & Lukas, S. (2018). Explicit Versus Implicit “ Halal ” Information : Influence of the Halal Label and the Country-of-Origin Information on Product Perceptions in Indonesia. Frontiers in Physiology, 9, 1–7. https://doi.org/10.3389/fpsyg.2018.00382
Miftahuddin, M. A., Adawiyah, W. R., Pradipta, R., & Wihuda, F. (2022). Examining the effect of halal perceived value and perceived risk on purchase intention : A mediating role of halal trust. Innovative Marketing, 18(4). https://doi.org/10.21511/im.18(4).2022.06
Naziih, S. M., Sangka, K. B., & Octoria, D. (2021). Pengaruh influencer review pada media sosial tiktok terhadap minat beli produk fashion mahasiswa pendidikan ekonomi uns angkatan 2018-2020. BISE: Jurnal Pendidikan Bisnis Dan Ekonomi, 7(1), 1–7.
Nowak-Marchewka, K., Stoma, W., Osmólska, E., & Stoma, M. (2026). Consumer Attitudes and Knowledge Regarding Functional Food as an Element of the Circular Economy. In Sustainability (Vol. 18, Issue 2, p. 881). https://doi.org/10.3390/su18020881
Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. Y. (2025). Influencer marketing effectiveness : A meta-analytic review. Journal of the Academy of Marketing Science, 53(1), 52–78. https://doi.org/10.1007/s11747-024-01052-7
Rayanda, V. A., & Isa, M. (2026). Pengaruh Persepsi Kesehatan Terhadap Niat Pembelian Pangan Beras Organik Yang dimediasi oleh KEpercayaan Studi Kasus Pada Masyarakat Surakarta. Indonesian Journal of Digital Business, 5(4), 2073–2095.
Septiani, D., & Ridlwan, A. A. (2022). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2020), 55–60. https://doi.org/10.5575/ijhar.v2i2.6657
Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53. https://doi.org/10.1016/j.jretconser.2019.01.011
Suryanti, R., Villia, A. S., & Sari, A. Z. C. (2025). Efektivitas Media Sosial terhadap Kesadaran Gaya Hidup Sehat Mahasiswa. Khatulistiwa: Jurnal Pendidikan Dan Sosial Humaniora, September.
Tunjungsari, H. K., Lianto, K., & Chairy, C. (2021). Pengujian efek kualitas dan risiko keamanan pada intensi pembelian makanan dengan mediasi traceability. Jurnal Manajemen Maranatha, 21, 79–90. https://doi.org/10.28932/jmm.v21i1.4073
Vina, F. L. (2025). Industri Makanan dan Minuman: Peluang dan Tantangan pada 2025. Pefindo, 1–5.
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food : A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441
WHO. (2026). Food Safety. WHO. https://www.who.int/news-room/fact-sheets/detail/food-safety
Yulianti, R., Muhlishoh, A., Hasanah, L. N., Rosnah, Lusiana, S. A., & Sutrisno, E. (2022). Keamanan Dan Ketahanan Pangan (Issue December).
Zughro, R. M., & Azhar, I. A. (2026). Pengaruh Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Santri. 4(1), 1–8. https://doi.org/10.30812/income.v4i1.6099
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Arini Noor Khasanah, Lestari Suryaningsih
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
The author(s) retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-SA 4.0 license that allows others to remix, adapt, and build upon the work even for commercial purposes, as long as they credit the author(s) and license their new creations under the identical terms.
License details: https://creativecommons.org/licenses/by-sa/4.0/
