Pendampingan digitalisasi promosi produk umkm melalui e-katalog Di Desa Katikan

Authors

  • Hasanudin Hasanudin UIN Sunan Ampel Surabaya
  • Putri Nur Aini UIN Sunan Ampel Surabaya
  • Diah Apriliana Damayanti UIN Sunan Ampel Surabaya
  • Kamiline Mahaballah Uzla UIN Sunan Ampel Surabaya
  • Hastanti Agustin Rahayu UIN Sunan Ampel Surabaya

DOI:

https://doi.org/10.53088/penamas.v6i3.3558

Keywords:

Digital Promotion, E-Catalog, MSMEs, Digital Marketing, Community Service

Abstract

Micro, Small, and Medium Enterprises in Katikan Village struggled to use digital technology for promotion, limiting their marketing reach. This community service program aimed to improve business owners' ability to use an electronic catalogue and digital promotional tools and expand product marketing opportunities. The program was implemented through five stages: initial identification, assistance planning, training and mentoring, electronic catalogue development, and evaluation. The activities involved 21 Micro, Small, and Medium Enterprises that participated in socialisation, training, and socialisation to develop an electronic catalogue. The results showed that participants better understood the importance of digital marketing and could use the electronic catalogue as a promotional medium that included business profiles, product lists, prices, contact information, and business locations in a more structured way. The electronic catalogue also helped disseminate product information to the public and could expand market reach. Therefore, digital promotion assistance through the electronic catalogue served as an effective initial step in supporting digital transformation, improving promotional quality, and strengthening the competitiveness of Micro, Small, and Medium Enterprises in Katikan Village.

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Published

2026-09-30

How to Cite

Hasanudin, H., Aini, P. N., Damayanti, D. A., Uzla, K. M., & Rahayu, H. A. (2026). Pendampingan digitalisasi promosi produk umkm melalui e-katalog Di Desa Katikan. Penamas: Journal of Community Service, 6(3), 849–861. https://doi.org/10.53088/penamas.v6i3.3558

Issue

Vol. 6 No. 3 (2026): Penamas: Journal of Community Service

Section

Articles

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Copyright (c) 2026 Hasanudin Hasanudin, Putri Nur Aini, Diah Apriliana Damayanti, Kamiline Mahaballah Uzla, Hastanti Agustin Rahayu

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