Pemberdayaan UMKM melalui digitalisasi pemasaran, literasi keuangan, dan sistem kasir digital di Gapoktan Tani Agung
DOI:
https://doi.org/10.53088/penamas.v6i3.3524Keywords:
Digital Marketing, Financial Literacy, Pos System, Farmer Cooperative, Community EmpowermentAbstract
Gapoktan Tani Agung in Suratmajan Village, Maospati District, Magetan Regency faced three problems: the entire harvest was sold through middlemen, eroding farmers' profit margins; 85% of its 80 members lacked digital marketing skills; and the farm-input store's manual administration required 7-10 working days to produce financial reports of unverified accuracy. This program aimed to empower Gapoktan members through three integrated pillars: digital marketing, financial literacy, and a digital cashier system (POS). A participatory empowerment approach spanned five systematic phases over eight months—preparation, training, technology implementation, mentoring, and CIPP-model evaluation—involving 80 active members with specific target groups for digital marketing and the POS system. Results showed improved understanding of digital marketing and financial literacy based on pre-test and post-test scores; all participants adopted structured bookkeeping, separating business and personal cash, and reporting time decreased from 7-10 days to 1 day, with recording accuracy rising from 70% to 98%. This program contributes to SDGs Goals 1, 2, and 8 by strengthening farmers' economic capacity and reducing rural disparities.
References
Aditya, D. Y., Solihah, A., & Habibie, M. T. (2022). The utilization of social media in the young farmer group in Cicarulang Village. REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat, 3(1), 38–45. https://doi.org/10.26760/rekaelkomika.v3i1.38-45
Akbar, T. S. W., Winarni, R., Raspati, G., Rahayu, S., & Suherman, D. (2026). The role of marketing technology adoption on farmers’ economic sustainability through market access as a mediating variable. UPY Business and Management Journal (UBMJ), 5(1), 139–159. https://doi.org/10.31316/ubmj.v5i1.8928
Andriani, R., & Afidah, M. (2020). Evaluasi kegiatan pengabdian kepada masyarakat dosen Universitas Lancang Kuning. JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial, 12(1), 271–278. https://doi.org/10.24114/jupiis.v12i1.14680
Aziz, S. A., Prihadyanti, D., Sari, K., & Pitaloka, A. A. (2024). Investigating the role of agri-tech startup in supporting inclusive finance for farmers in Indonesia. Sosiohumaniora, 26(1), 45–58. https://doi.org/10.24198/sosiohumaniora.v26i1.34680
Baihaqi, A., Hamid, A. H., Fajri, & Kesuma, T. M. (2026). Financial literacy and behaviour among smallholder farmers. Agricultural and Resource Economics: International Scientific E-Journal, 12(3). https://doi.org/10.22004/ag.econ.415911
Dewi, N. Y. S., Muliatiningsih, M., Agustina, A., Nurmitasari, N., & Arnola, A. (2025). Peningkatan kapasitas pemasaran usaha berbasis digital pada kelompok ternak milenial sukses bersama. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 9(5), 3296–3305. https://doi.org/10.31764/jpmb.v9i5.34104
Dienwati, N., Suarna, N., Ulumudin, A. F., & Luthfi, A. (2023). Optimalisasi media sosial sebagai sarana promosi produk pertanian desa. AMMA: Jurnal Pengabdian Masyarakat, 2(4), 486–495.
Dolorosa, E., Kurniati, D., & Sawerah, S. (2024). Pelatihan pembuatan catatan usahatani dan literasi keuangan bagi petani kopi. JMM (Jurnal Masyarakat Mandiri), 8(4), 4062–4069. https://doi.org/10.31764/jmm.v8i4.25103
Haq, F. A. S. N., Muliati, V. F., & Indriliani, M. (2026). Digitalization of village plantation business: Simple e-business training based on WhatsApp and marketplace. SWAGATI: Journal of Community Service, 4(2), 117–122. https://doi.org/10.24076/swagati.2026v4i2.2751
Hidayati, I., Sudarmiatin, S., & Hermawan, A. (2023). Analysis of point of sale system implementation in coffee shop. Jurnal Pendidikan dan Kewirausahaan, 11(3). https://doi.org/10.47668/pkwu.v11i3.881
Kharisma, B., & Indrawan, Z. M. S. (2023). Analysis of rice price transmission in West Java, Indonesia. Cogent Food & Agriculture, 9(2), 2266198. https://doi.org/10.1080/23311932.2023.2266198
Mananty, P., & Wulandari, E. (2023). Akses pembiayaan informal petani kentang di Desa Margamulya Kecamatan Pangalengan Kabupaten Bandung. Jurnal Ilmiah Mahasiswa AGROINFO GALUH, 10(3), 2184–2200. https://doi.org/10.25157/jimag.v10i3.11812
Nainggolan, Y. T., Nur’Aini, N., Aisyah, S. N., Fauziah, F., Suriani, S., Gunanda, M. E., & Maylenny, M. (2025). Pendampingan buku kas digital pada UMKM Toko Ilham: Kesadaran pencatatan, prive, dan piutang. GANESHA: Jurnal Pengabdian Masyarakat, 5(2), 486–494. https://doi.org/10.36728/ganesha.v5i2.4858
Oktadini, N. R., Gumay, N. K. P., Marjusalinah, A. D., Meiriza, A., Lestarini, D., Hardiyanti, D. Y., & Raflesia, S. P. (2025). Peningkatan literasi digital petani melalui sosialisasi pemanfaatan teknologi digital di Desa Cempaka Ogan Komering Ulu (OKU) Timur. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 9(6), 4138–4146. https://doi.org/10.31764/jpmb.v9i6.34460
Pramadhana, D., Amalia, D. R., & Ghozali, A. L. (2024). Smart e-commerce untuk strategi pemasaran guna peningkatan penjualan hasil pertanian (SiPeHtanI). Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi, 10(2), 40–47. https://doi.org/10.24014/rmsi.v10i2.31937
Rahmalia, R. D., Sukmawani, R., & Meilani, E. H. (2026). Peran kelompok tani dalam meningkatkan kemandirian petani di era modern (Studi kasus di Desa Cisarua, Kecamatan Nagrak, Kabupaten Sukabumi). Jurnal Ilmiah Mahasiswa AGROINFO GALUH, 13(2), 683–694. https://doi.org/10.25157/jimag.v13i2.24181
Rahmawati, N., Mulyaningsih, S., Vienastra, S., Suhartono, S., Hidayati, F., Susanti, M. E. N. T., & Wardana, M. A. (2024). Pendampingan pemanfaatan WhatsApp Bisnis dan Instagram Bisnis sebagai media pemasaran digital pada UMKM Berkah Desa Jepitu. Jurnal Berdaya Mandiri, 6(3), 166–174. https://doi.org/10.31316/jbm.v6i3.7017
Ramadhan, S., Suryaningsih, M., Andrianto, U., Susilawati, S., Yuli, R., & Supriyadi, P. (2026). The influence of accounting information system digitalization and financial reporting on the quality of MSMEs’ financial reports in South Jakarta: The moderating role of digital literacy. International Journal of Management Science and Information Technology, 6(2), 1559–1575. https://doi.org/10.35870/ijmsit.v6i2.7973
Retnoningsih, D., & Chung, R. H. (2025). Climate financing for climate change adaptation: The impact of financial literacy on credit and savings behaviour of smallholder farmers in rural Indonesia. Frontiers in Environmental Science, 13, 1622403. https://doi.org/10.3389/fenvs.2025.1622403
Sahman, S. Z., Mukhlishin, Nurhayati, & Ananta, H. G. (2026). Penguatan akses pasar kelompok tani melalui pelatihan digital marketing di Desa Malaka. DedikasiMU: Journal of Community Service, 8(3), 426–436. https://doi.org/10.30587/dedikasimu.v8i3.12513
Saleh, L. (2020). Analisis pemasaran padi sawah di Kecamatan Wawotobi Kabupaten Konawe. JAS (Jurnal Agri Sains), 4(2), 140–148. https://doi.org/10.36355/jas.v4i2.425
Sayinzoga, A., Bulte, E. H., & Lensink, R. (2016). Financial literacy and financial behaviour: Experimental evidence from rural Rwanda. Economic Journal, 126(594), 1571–1599. https://doi.org/10.1111/ecoj.12217
Setiawan, R., Wahyuni, E., HM, I., & Yusrie, Y. (2026). Pengaruh orientasi teknologi dan digital marketing terhadap perilaku dan pendapatan petani milenial Sebatik. Jurnal Agribisnis Indonesia, 14(1), 155–177. https://doi.org/10.29244/jai.2026.14.01.155-177
Soekarni, M., Adam, L., Thoha, M., Sarana, J., Ermawati, T., Saptia, Y., Adityawati, S., Sujianto, & Wibowo, M. (2024). Strengthening financial literacy of smallholder farmers through agricultural fintech peer-to-peer lending: Evidence and practical implications. Cogent Social Sciences, 10(1), 2359011. https://doi.org/10.1080/23311886.2024.2359011
Sofie, S., Handoyo, R., Gunawan, J., Liu, Y. C., & Anthonius, A. (2025). Understanding and supporting for Village SDG 8 (equitable economic growth): Strategies toward sustainable rural development. Indonesian Journal of Sustainability Accounting and Management, 9(1), 304–316.
Subowo, H., Djanegara, M. S., Ishardyatmo, H., & Muktiadji, N. (2023). Pelatihan dan pendampingan pembukuan keuangan digital menggunakan aplikasi Buku Kas bagi UMKM Kelurahan Gudang Kota Bogor. Jurnal Abdimas Dedikasi Kesatuan, 4(2), 156–162. https://doi.org/10.37641/jadkes.v4i2.2428
Suidarma, I. M., Widiantari, K. S., Masno, M., Sukarnasih, D. M., Armanid, A., & Marsudiana, I. D. N. (2024). Financial literacy can overcome barriers to MSME financing: Evidence from Indonesia. JAS (Jurnal Akuntansi Syariah), 8(2), 160–183. https://doi.org/10.46367/jas.v8i2.2050
Syamsia, S., Anwar, A. R., Rahim, I., & Rohana, R. (2025). Pelatihan dan pendampingan pencatatan usaha dan pembukuan dasar pada KTH Lamperangan dan Pokdarwis Kabba. Jurnal Dinamika Pengabdian, 11(1), 42–52. https://doi.org/10.20956/jdp.v11i1.47152
Tatik, T., & Setiawan, D. (2025). Does social media marketing important for MSMEs performance in Indonesia? Asia Pacific Journal of Marketing and Logistics, 37(1), 99–114. https://doi.org/10.1108/APJML-01-2024-0090
Wiralestari, W., Arum, E. D. P., Wijaya, R., & Friyani, R. (2024). Pemanfaatan Akuntansiku sebagai alat pengelolaan keuangan dan penyusunan laporan keuangan berbasis digital pada usaha kedai kopi di Kota Jambi. Abdimas Galuh, 6(1), 1–8. https://doi.org/10.25157/ag.v6i1.12175
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Hedi Pandowo, Dian Kusumaningrum, Yana Dwi Christanti, Ahmad Kudhori, Deva Amelia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
The author(s) retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-SA 4.0 license that allows others to remix, adapt, and build upon the work even for commercial purposes, as long as they credit the author(s) and license their new creations under the identical terms.
License details: https://creativecommons.org/licenses/by-sa/4.0/
Most read articles by the same author(s)
- Nova Maulud, Qimyatussaadah Qimyatussaadah, Sugiharto Sugiharto, Hedi Pandowo, Deva Amelia, Penguatan literasi perpajakan digital UMKM Giri Tirta Group Desa Ngebel melalui pelatihan simulasi Aplikasi Coretax , Penamas: Journal of Community Service: Vol. 6 No. 3 (2026): Penamas: Journal of Community Service
