Community empowerment through training on production and marketing communication of local food-based chips
DOI:
https://doi.org/10.53088/penamas.v6i3.3231Keywords:
Local Food Processing, Entrepreneurship Training, Marketing Communication, Digital Marketing, Chips ProductionAbstract
This community service program aimed to empower unemployed community members in Kota Serang Baru, Banten, through integrated training on the production and marketing communication of local food-based chips made from cassava, sweet potatoes, and bananas. The program was implemented over three days (17–19 May 2026) using a participatory, experiential, and practitioner-based training approach involving 17 participants. The training combined production skills development, packaging and branding improvement, and digital marketing communication strategies to strengthen participants’ entrepreneurial capacity. The evaluation results show a significant improvement in participant competencies. The pre-test results indicated a very low initial capability level of 5%, reflecting limited knowledge and skills in food processing and marketing. After the training intervention, the post-test results increased significantly to 94%, demonstrating substantial improvement in both technical and marketing competencies. Participants also showed improved ability in hygienic production practices, product packaging, branding, and social media-based marketing.
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Copyright (c) 2026 Abdur Rahman Irsyadi, Atik Budi Paryanti, Rahmadiana Rahmadiana, Basrowi Basrowi, Gema Ika Sari, Nani Rohaeni
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