Integrasi budaya lokal dalam bilingual storynomics tourism untuk pemberdayaan remaja tidak sekolah di Desa Wisata Ara, Bulukumba

Authors

  • Andi Nurhikmah Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Bulukumba
  • Anugerah Febrian Syam Fakultas Bahasa dan Sastra, Universitas Negeri Makassar
  • Rina Asrini Bakri Fakultas Bahasa dan Sastra, Universitas Negeri Makassar
  • Rahayu Rahayu Fakultas Bahasa dan Sastra, Universitas Negeri Makassar
  • Fitriani Fitriani Fakultas Bahasa dan Sastra, Universitas Negeri Makassar

DOI:

https://doi.org/10.53088/penamas.v6i1.2881

Keywords:

Bilingual Storynomics Tourism, Global Literacy, Local Culture, Non-School Adolescents, Tourism Village

Abstract

This community service initiative aimed to implement Local Culture-Based Bilingual Storynomics Tourism to strengthen global literacy and bilingual narrative competence among non-school adolescents in Ara Tourism Village, Bontobahari District, Bulukumba Regency. The program adopted a Participatory Action Research (PAR) framework involving 15 participants through four stages: diagnostic cultural mapping, co-design of bilingual tourism narratives, experiential simulation through role-play activities, and reflective evaluation. Pre-intervention assessment indicated a low overall literacy score of 2.1 on a four-point scale, reflecting limited communicative confidence and narrative coherence in English. Following the intervention, the average score increased to 3.2, representing a measurable improvement of approximately 52% across assessed indicators. Improvements were observed in communicative confidence, narrative structure, and the integration of local cultural elements into tourism storytelling. All participants were able to incorporate elements of local maritime heritage into simple bilingual narratives. These findings suggest that integrating local culture with participatory bilingual storytelling practices can support the development of communicative competence and strengthen youth engagement in community-based tourism.

Author Biographies

Andi Nurhikmah, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Bulukumba

Phd in bilingual communication and communicative competence. Currently, an Assistant Professor in the Faculty of Teacher Training and Education, Universitas Muhammadiyah Bulukumba, Indonesia. Her research primarily focuses on bilingual communication and communicative competence.

Anugerah Febrian Syam, Fakultas Bahasa dan Sastra, Universitas Negeri Makassar

PhD in intercultural communicative competence at Universitas Negeri Makassar. Assistant professor in the postgraduate program at Universitas Negeri Makassar. His research mostly concerns intercultural communication.

Rina Asrini Bakri, Fakultas Bahasa dan Sastra, Universitas Negeri Makassar

Lecturer in the postgraduate porgram at Universitas Negeri Makassar

Rahayu Rahayu, Fakultas Bahasa dan Sastra, Universitas Negeri Makassar

Lecturer in the postgraduate porgram at Universitas Negeri Makassar

Fitriani Fitriani, Fakultas Bahasa dan Sastra, Universitas Negeri Makassar

Lecturer in the postgraduate porgram at Universitas Negeri Makassar

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Published

2026-03-18

How to Cite

Nurhikmah, A., Syam, A. F., Bakri, R. A., Rahayu, R., & Fitriani, F. (2026). Integrasi budaya lokal dalam bilingual storynomics tourism untuk pemberdayaan remaja tidak sekolah di Desa Wisata Ara, Bulukumba. Penamas: Journal of Community Service, 6(1), 221–236. https://doi.org/10.53088/penamas.v6i1.2881