Barkah, Barkah, Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura Pontianak, Indonesia

• Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business - Articles
  The influence of advertising neuromarketing, bandwagon effect, and e-money on gen Z’s attitude and compulsive buying
  Abstract  PDF
• Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business - Articles
  The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand
  Abstract  PDF