Analisis keberhasilan produk makanan halal: Dinamika sertifikasi halal produk Samyang di Indonesia
DOI:
https://doi.org/10.53088/jhis.v2i1.563Keywords:
Halal certification, Samyang product, Muslim consumer, Halal foodAbstract
This study examines the impact of halal certification on Samyang products in Indonesia, focusing on increased sales after obtaining the certification. Before certification, Muslim consumers were hesitant about Samyang's content, but sales increased after obtaining halal certification because this concern was addressed. The research method used is descriptive qualitative. From the research findings, it can be concluded that countries need to ensure the halal status of products circulating in the market, especially in Muslim-majority countries like Indonesia. The halal certification process by MUI provides assurance of product halalness, as seen in Samyang products. After obtaining certification, the product experienced increased sales as Muslim consumers were no longer hesitant about its halal status. Thus, halal certification is not only important to meet the needs of Muslim consumers but also has the potential to increase product sales.
References
Alfiah, A., & Muflikha, N. R. (2022). Pengaruh Label Halal dan Harga terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang Kecamatan Prigen. JAMIN : Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 5(1), 54. https://doi.org/10.47201/jamin.v5i1.130
Aresta, F. (2022). Pengaruh Label Halal, Harga, dan Citra Merek Terhadap Minat Beli Produk Mie Samyang (Studi pada Remaja Masjid di Boyolali). Skripsi UIN Raden Mas Said.
Ayuningtyas, F., Irawatie, A., & Karunia, O. T. (2020). Dampak Brand Image Sertifikat Halal Produk Samyang Terhadap Sikap Konsumen. Journal of Digital Education, Communication, and Arts Article History, 3(2), 77–86. www.halalmui.org.
Fariana, A., & Fikri, A. (2022). Antara Label Halal Dengan Keputusan Pembelian Dalam Perspektif Hukum Ekonomi Syariah. Jurnal Tafaqquh Stis Darul Falah, 7, 1–18. https://ojs.kopertais14.or.id/index.php/tafaqquh/article/view/1-18%0Ahttps://ojs.kopertais14.or.id/index.php/tafaqquh/article/download/1-18/94
Kholid, A., Budi, F., Soetjipto, E., & Rahayu, W. P. (2021). the Effect of Halal Label, Halal Awareness, Food Ingredients, Advertising and Purchase Interest on the Decision To Buy “Samyang Noodles” (Study on Universities Students in Malang City). South East Asia Journal of Contemporary Business, Economics and Law, 24(2), 107–113.
Kotler, P., & Kevin, K. (2009). Marketing Management. In Erlangga (13th ed.).
Kulsum, U. M. I. (2018). Dampak label halal pada mie samyang terhadap volume penjualan di hypermart palangka raya. IAIN Palangkaraya.
Lestari, P. I., & Supriyanto, A. (2022). Keputusan Pembelian Mi Samyang Pada Generasi Z : Ditinjau dari Labelisasi Halal, Halal Awareness, Harga, dan Promosi. Journal of Current Research in Business and Economics, 01(02), 12–22.
Nanda, K. F., & Ikawati, R. (2020). Hubungan Persepsi Label Halal Mui Terhadap Minat Beli Produk Makanan Pada Mahasiswa Fakultas Ilmu Kesehatan Universitas Muhammadiyah Surakarta. Journal of Food and Culinary, 3(1), 1. https://doi.org/10.12928/jfc.v3i1.3597
Nugraha, R., Mawardi, M. kholid, & Bafadhal, A. S. (2017). Pengaruh Labelisasi Halal Terhadap Minat Beli Konsumen (Survei Pada Mahasiswa Muslim Konsumen Mie Samyang Berlogo Halal Korean Muslim Federation Di Kota Malang). Jurnal Administrasi Bisnis (JAB), 50(5), 118–119.
Pratiwi, N., Parakkasi, I., & Darussalam, A. Z. (2022). Pengaruh Sertifikasi Dan Labelisasi Halal Terhadap Perilaku Pembelian Produk Mi Samyang (Studi Kasus Di Kabupaten Ujung Bulu Kabupaten Bulukuma). Jurnal Ilmiah Edunomika, 6(2), 1–15. https://doi.org/10.29040/jie.v6i2.6350
Setyawan, A. (2016). Analisis Pengaruh Brand Awarenes, Norma Subyektif, Keyakinan Label Halal dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Samyang Asal Korea SkripsI. Skripsi Universitas Muhammadiyah Surakarta.
Sugiyono. (2010). Metode Penelitian Kuantitatif Kualitatif dan R&D Intro. In Bandung Alf. Alfabeta.
Yin, R. K. (2014). Case Study Research Design and Methods (5th ed.). Thousand Oaks, CA.
Yudana, E., & Juardi. (2022). Pengaruh Harga Dan Label Halal Terhadap Keputusan Pembelian Produk Kemasan Impor Samyang Ramen Pada Mahasiswa Institut STIAMI (Studi Kasus Kampus Pusat Angkatan 2018). Jurnal Administrasi Bisnis, 2(6), 449–460.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Salwa Richadatul Aisi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright @2021. This is an open-access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License ( https://creativecommons.org/licenses/by-sa/4.0/)
Journal of Halal Industry Studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
