Pelatihan digital marketing dalam meningkatkan penjualan pada UMKM Tenggok di Desa Tegaron Kecamatan Banyubiru Kabupaten Semarang
DOI:
https://doi.org/10.53088/tintamas.v1i2.1030Keywords:
Training, UMKM, Digital MarketingAbstract
Tenggok is a handicraft made manually, functioning as a container or place to carry goods and equipment. Tegaron Village is one of the villages in Banyubiru District, Semarang Regency, which produces bags made from bamboo. Sales of Tenggok are still relatively low because they are only sold to local people. This is due to the lack of knowledge regarding marketing strategies and the use of technology in marketing products. This research aims to introduce digital marketing methods to UMKM in Tegaron village to increase sales in the modern market. A survey involving approximately 25 UMKM actors active in the making of Tenggok showed that they still use social media minimally. It could be said that no one uses social media because most don't know about it. The research results show that this socialization is useful in opening insight into digital literacy. UMKM players can accept and view the importance of the influence of social media as a productivity tool and implement it well with appropriate policies.
References
Arfan, N., & Hasan, H. A. (2022). Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mirko Kecil dan Menengah. Iltizam Journal of Shariah Economic Research, 6(2), 212–224.
Bobsaid, A. A., & Saputro, E. A. (2022). Pendampingan Strategi Pemasaran UMKM Desa Giripurno Melalui Digital Marketing. Jurnal Ilmiah Pangabdhi, 8(2), 57–61. https://doi.org/10.21107/pangabdhi.v8i2.14365
DailySocial, V. (2012). eCommerce in Indonesia. Presentation, DailySocial & Veritrans.
Hadi, D. F., & Zakiah, K. (2021). Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil Menengah) untuk Bersaing di Era Pandemi_Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil Menengah) untuk Bersaing di Era Pandemi. Competitive, 16(1), 32–41. https://doi.org/10.36618/competitive.v16i1.1171
Hamzah, R. E., Citra, D., & Putri, E. (2021). Pemanfaatan Digital Marketing oleh Pelaku UMKM di Kuningan Barat, Jakarta Selatan. Jurnal Pustaka Dianmas, 1(1), 12. https://journal.moestopo.ac.id/index.php/dianmas
Rengganawati, H., & Taufik, Y. (2020). Analisis Pelaksanaan Digital Marketing pada UMKM Tahu Rohmat di Kuningan. Komversal, 2(1), 28–50. https://doi.org/10.38204/komversal.v2i1.496
Saputra, H. T., Rif’ah, F. M., & Andrianto, Bb. (2023). Penerapan digital marketing sebagai strategi pemasaran guna meningkatkan daya saing umkm. Journal Economy Management Business and Entrepreneur, I, 29–37.
Swissia, P., & Halimah. (2023). Optimalisasi Digital Marketing Dalam Meningkatkan Branding Pada Umkm Tempe Mbah Mul di Desa Purwotani. J-Abdi Jurnal Pengabdian Kepada Masyarakat, 2(8), 5949–5956. https://doi.org/10.31862/9785426311961
Waqfin, M. S. I., Wulandari, S. R., Tifliya, F. M., Indrayani, S., Wahyudi, W., & Roziqin, M. K. (2021). Penerapan Digital Marketing Sebagai Upaya Peningkatan Penjualan pada UMKM di Desa Kepuhdoko Jombang. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 2(3), 155–159. https://doi.org/10.32764/abdimas_ekon.v2i3.2112
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dyah Ayu Puspitasari, Dias Tasya Kurniawati, Putri Diana Dewita Sari, Ridha Nourmawati, Rista Cahyawati, Wignyo Maulana Wirmansyah, Zulfa Nur Fadhilah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Similar Articles
- Rizki Desi Azzahro, Muflikhatul Khasanah, Rizka Ummama Awalia, Ahmad Nur Rohman, Wahyu Setyaningsih, Pelatihan pemanfaatan digital marketing: solusi alternatif pengembangan UMKM Dusun Puringan Desa Sidomulyo Magelang , Tintamas: Jurnal Pengabdian Indonesia Emas: Vol. 1 No. 1 (2024): Tintamas: Jurnal Pengabdian Indonesia Emas
You may also start an advanced similarity search for this article.