Santri Youtuber: Development of Economic Independence of Youtube-Based Pesantren (Study of Al Hikmah Islamic Boarding School, Purworejo)

Abstract

This research aims to explain the economic empowerment of Pesantren Al Hikmah Purworejo through the YouTube platform and analyse the supporting and inhibiting factors. The research questions include: (1) How does Pesantren Al Hikmah in Purworejo develop and empower its economic independence through YouTube? (2) What are the supporting and inhibiting factors in the development and empowerment of the economic independence of YouTube-based pesantren in Al Hikmah, Purworejo? (3) How is the solution to overcome the obstacles in developing the economic independence of YouTube-based pesantren in PP. Al Hikmah, Purworejo? This research uses a qualitative approach with an in-depth case study design. The results showed that Pesantren Al Hikmah developed economic independence and empowerment through a model of approaches, strategies and techniques of pesantren management. The figure of the caregiver who has a fairly mature background experience in the world of YouTube, pesantren policies based on modern video production management, strategies and techniques for making videos based on the talents and interests of students become the basis for empowerment and independence of pesantren. There are several supporting factors, such as the background of many students from information technology vocational schools, students who take courses with IT majors, consistency in uploading videos and the ability to optimise videos based on YouTube algorithms. The inhibiting factors include the increasing competition, YouTube algorithms changing rapidly, taking video footage from external parties that contain copyright risks. To overcome these obstacles, PP. Al Hikmah, Purworejo has made a breakthrough by innovating the existing content, such as adding shades of horror and mystic nuances in each of the latest content, adding more video animations to avoid copyright reprimands, always consistently uploading videos at the same time according to recommendations from YouTube and always learning the types of changes in YouTube algorithms that always experience adjustments.  

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