Efektivitas bantuan UMKM dan strategi penguatan UMKM di Kota Magelang

Authors

  • Dinar Melani Hutajulu Fakultas Ekonomi, Universitas Tidar
  • Fitrah Sari Islami Fakultas Ekonomi, Universitas Tidar

DOI:

https://doi.org/10.53088/jerps.v4i1.809

Keywords:

MSMEs, Effectiveness of BPUM, MSMEs strategy

Abstract

The government provides assistance to maintain the resilience of MSMEs during Covid-19. The research aims to analyze the effectiveness of government assistance to MSMEs and determine appropriate strengthening strategies. The research was conducted in Magelang City, with the research object being 32 respondents receiving BPUM assistance in 2021. Data collection methods were carried out by observation, interviews, and filling out questionnaires. The analysis in this research includes descriptive analysis, one sample chi-square test analysis, Wilcoxon signed rank test analysis, and SWOT analysis. The results show different opportunities for each micro-enterprise to get BPUM assistance based on length of business, type of business, and type of product. Another finding is that BPUM assistance is effective in increasing micro businesses in capital, production, and added value but ineffective in increasing the workforce. Strengthening strategies such as unique products, partner relationships, digital marketing, promotions, improving the quality of human resources, innovation, and exploiting tourism potential are the right strategies to implement.

Author Biography

Fitrah Sari Islami, Fakultas Ekonomi, Universitas Tidar

Jurusan Ekonomi Pembangunan
Fakultas Ekonomi
Universitas Tidar

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Published

2024-04-23

How to Cite

Hutajulu, D. M., & Islami, F. S. (2024). Efektivitas bantuan UMKM dan strategi penguatan UMKM di Kota Magelang. Journal of Economics Research and Policy Studies, 4(1), 26–41. https://doi.org/10.53088/jerps.v4i1.809