Analisa pengaruh Go-Food terhadap penjualan UMKM di Universitas Muhammadiyah Surakarta

Authors

  • Agung Slamet Sukardi Fakultas Ekonomi dan Bisnis Islam IAIN Kudus
  • Ira Ayuk Rahmawati Fakultas Ekonomi dan Bisnis Islam IAIN Kudus

DOI:

https://doi.org/10.53088/jerps.v2i3.268

Keywords:

Go-Food, Sales, MSMEs

Abstract

This study aims to determine how much influence Go-Food has on MSME sales at UMS. This analysis uses the independent variable, namely Go-Food and the dependent variable, namely MSME sales. The sample of this research is SMEs that have been registered with Go-Food, SMEs that have made buying and selling transactions on the Gojek application. And the SMEs studied around UMS were 18 MSME units. The four MSME categories are in the food and beverage sector which consists of chicken, martabak, thai tea and coffee. Data collection was carried out by collecting primary data with observation techniques, documentation, questionnaires, interviews and literature studies. The statistical method uses the Average Test of Two Populations that are Dependent, namely to test the average difference between two groups of data that are dependent or interrelated. The results of this study indicate that the Go-Food variable has a significant effect on the MSME sales variable at UMS.

Author Biographies

Agung Slamet Sukardi, Fakultas Ekonomi dan Bisnis Islam IAIN Kudus

 

 

Ira Ayuk Rahmawati, Fakultas Ekonomi dan Bisnis Islam IAIN Kudus

 

 

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Published

2022-12-30

How to Cite

Sukardi, A. S., & Rahmawati, I. A. (2022). Analisa pengaruh Go-Food terhadap penjualan UMKM di Universitas Muhammadiyah Surakarta. Journal of Economics Research and Policy Studies, 2(3), 171–182. https://doi.org/10.53088/jerps.v2i3.268

Issue

Vol. 2 No. 3 (2022): Journal of Economics Research and Policy Studies

Section

Articles

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Copyright (c) 2022 Agung Slamet Sukardi, Ira Ayuk Rahmawati

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Journal of Economics and Policy Studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.