Penamas: Journal of Community Service

Workshop digital marketing dan video kreatif Karang Taruna Pendowoharjo untuk membangun citra positif digital media

Daffa Maulana Hidayat, Popi Andiyansari, Akhmad Afnan — Thu, 23 Apr 2026 00:00:00 +0700

This community service activity aims to enhance the knowledge, skills, and self-confidence of the youth of Karang Taruna Pendowoharjo, considering that the utilization of social media has not yet been optimized for productive digital engagement. The program was conducted through a Digital Marketing and Creative Video Design Workshop. The background of this activity is the important role of youth as agents of change in supporting digital-based village development, as well as the limited capacity of youth organizations to manage digital content effectively. The implementation methods included lectures, discussions, demonstrations, and hands-on practice in creating visual and creative video content using Canva and CapCut applications. The evaluation was conducted through pre- and post-tests to measure participants' improvement in understanding. The results indicated a significant increase in participants' comprehension of digital marketing concepts, the use of social media as a branding tool, and technical skills in creating digital content. The pre-test results, which were initially 80%, increased to 86% in the post-test. In addition, the activity increased participants' self-confidence and active participation during the learning process. Therefore, the workshop proved effective in supporting youth empowerment in the village and in building a positive image of Karang Taruna through the sustainable use of digital media.

Optimalisasi pelayanan administrasi perbankan syariah melalui evaluasi kepuasan nasabah di BSI Gresik

Novi Darmayanti, Erika Sapitri Handayani, Mawar Umu Salamah, Nur Fidya Putri — Fri, 24 Apr 2026 00:00:00 +0700

This community service activity aims to analyze the level of customer satisfaction with administrative services at Bank Syariah Indonesia (BSI) Gresik Branch as a basis for formulating a strategy for continuous service quality improvement. The method used was a quantitative descriptive survey with a questionnaire instrument based on the five dimensions of SERVQUAL, including tangibility, reliability, responsiveness, assurance, and empathy, which were distributed to active BSI customers through a purposive sampling technique. The implementation of the activity included three main stages: preparation, implementation, and evaluation. The analysis results showed an average satisfaction index of 3.99 on a scale of 5, with the assurance dimension obtaining the highest score of 4.32 and the responsiveness dimension obtaining the lowest score of 3.67. These findings indicate that although customer trust in employee competence has been well established, aspects of response speed and service personalization still require more intensive attention and improvement. This activity recommends optimizing the queuing system, training employee soft skills, and implementing periodic satisfaction evaluations to realize excellent service standards that align with the values of Islamic banking.

Meningkatkan posisi tawar petani di perbatasan Indonesia - Malaysia

Fri, 24 Apr 2026 00:00:00 +0700

Pisak Village, as one of the villages on the Indonesia-Malaysia border, has great potential as a vegetable producer for domestic and cross-border markets. Vegetable farmers in Pisak Village face real problems in the form of high dependence on middlemen in marketing their crops, resulting in a weak position for farmers and unprofitable selling prices. Furthermore, uncontrolled price pressures, limited access to cross-border markets in Malaysia, a lack of farmer economic institutions, and poor post-harvest infrastructure make it difficult for farmers to maintain stable, sustainable incomes. This Community Service (PkM) activity aims to improve farmers' bargaining position by conducting outreach training on product processing and courage-based promotion. Through product processing, farmers are expected to increase the added value of their agricultural products, while courageous promotion is expected to open wider market access. Implemented through an interactive socialization and discussion approach, this PkM activity not only focuses on improving farmers' technical skills but also on strengthening market access and economic institutions, thereby creating independence and economic sustainability for the Pisak Village community in the border region.

Optimalisasi kemampuan menulis mahasiswa melalui project-based learning Perkuliahan Dasar Bersama

Wed, 06 May 2026 00:00:00 +0700

The ability to write academic papers is an important competence for university students. However, first-year students often face challenges in organizing writing structures, developing arguments, and using academic language effectively. This community service program aimed to optimize students’ academic writing skills through the Project-Based Learning (PBL) approach in the Joint Basic Course at Universitas Airlangga. The program was conducted through training, writing practice, review, revision, and presentation activities. The results showed that, out of 150 participants, 20 students, or 13.33%, were able to write reviews using concise and compact sentences; 50 students, or 33.33%, were able to construct coherent sentences; and 80 students, or 53.34%, were able to write sentences that were easy to understand. In addition, the participants successfully produced 20 academic papers with positive outcomes in the aspects of title formulation, opening sentences, explanatory sentences, transitions, and closing sentences. In conclusion, the PBL approach was effective in strengthening first-year students’ academic literacy by encouraging them to write systematically, revise their work, and communicate ideas more clearly.

Pendampingan terpadu UMKM kuliner dalam kegiatan sosial Manggala Sakti Sejahtera berbasis pemberdayaan ekonomi masyarakat

Abidillah Effendi, Apriliani Apriliani, Heru Cahyo, Edi Sumantri — Sun, 10 May 2026 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector have significant potential to support economic growth, particularly in generating employment opportunities, increasing income, and fostering local economic independence. However, the optimization of this potential is still constrained by several challenges, including limited access to capital, low production capacity, weak marketing strategies, income fluctuations, and inadequate supporting facilities and infrastructure. Therefore, an assistance program was conducted for culinary MSME actors in collaboration with Manggala Sakti Sejahtera, located in Kober Village, West Purwokerto District, Banyumas Regency. This assistance was implemented through a direct, participatory approach, using an integrated framework that includes identifying key problems, analyzing business needs, and evaluating program implementation. The program also focused on enhancing the capacity of business actors in production management, strengthening marketing strategies, and optimizing the use of available facilities and infrastructure. The results indicate that the integrated assistance program effectively improved business readiness, enhanced managerial practices, and significantly strengthened the sustainability and competitiveness of culinary MSMEs.

Implementasi program RALINA dalam meningkatkan minat dan partisipasi literasi masyarakat Provinsi Jawa Tengah

Liya Yusrina Sabila, Nurul Hidayati, Rochimatun Rochimatun, Annisa Nurul Hikmah — Sun, 10 May 2026 00:00:00 +0700

The RALINA Program (Rumah Literasi Nasyiatul Aisyiyah) is a flagship program of the Regional Leadership Board of Nasyiatul Aisyiyah (PWNA) Central Java aimed at improving community-based literacy. This community service study aims to describe the implementation and impact of RALINA on reading interest and community participation. The method used was descriptive quantitative and qualitative, involving 18 program managers as respondents. The results showed that RALINA had a positive impact on reading interest (94.4% of respondents stated it had an impact/very impactful) and was effective in reaching various age groups (94.4% stated effective/very effective), especially children. Public enthusiasm for borrowing services and read-aloud programs was high. Active community participation in independently supporting the program also began to develop (88.8% participated/very participated). However, the frequency of flagship programs and regular visitor participation varied and was not yet optimal due to limited facilities and management consistency. The RALINA program has succeeded in fostering a community-based literacy ecosystem and has the potential to be developed into an inclusive and sustainable literacy center.

Perilaku pengelolaan sampah rumah tangga melalui edukasi berbasis behavior change communication (BCC): Studi di Kota Salatiga

Fetria Eka Yudiana, Joko Setyono — Sun, 10 May 2026 00:00:00 +0700

The issue of household waste in Indonesian cities shows a significant upward trend in line with the growing number of households. In the city of Salatiga, an average of around 80 tons of waste per day is processed at the Ngronggo landfill, with organic waste and plastic being the main contributors to household waste. Data also shows that the number of households is likely to increase by 8.85% in the 2017–2024 period, which will affect the overall volume of waste. This study evaluates changes in household waste management behavior through Behavior Change Communication (BCC)-based education on waste banks in Salatiga City. This study used a quasi-experimental design with a pre-test and post-test, involving 50 respondents across two neighborhood associations. The research instruments included questionnaires on knowledge, attitudes, and waste management practices, which were analyzed using a paired sample t-test. The results showed a significant increase in all indicators after the BCC intervention, indicating that this approach is effective in encouraging changes in household waste management behavior.

From sensory evaluation to operational excellence: A capacity-building program in Tulungagung’s Robusta and Arabica coffee sector

Fri, 15 May 2026 00:00:00 +0700

The growing demand for industry-ready human resources in Indonesia’s coffee sector requires vocational students to possess competencies in sensory evaluation and operational coffee skills. This community engagement program aimed to enhance vocational capacity through hedonic–organoleptic assessment and basic barista training among 33 students of the Agricultural Product Quality Control Department at SMKN 1 Tulungagung. The program employed an experiential learning approach integrating training, continuous education, and the Specialty Coffee Association (SCA) cupping protocol. Data were collected using pre-test and post-test assessments, practical observations, and participant feedback. The results demonstrated significant improvements in students’ understanding of sensory attributes, cupping procedures, and coffee operational skills, with increased confidence and competency in evaluating Robusta and Arabica coffee. The program also strengthened participants’ awareness of Indonesia’s coffee industry and vocational readiness. These findings suggest that industry-oriented experiential training effectively supports operational excellence and capacity building in vocational coffee education.

Big cleaning day: Pendidikan karakter dan pengabdian sosial di Masjid Ban Khlong Raet, Thailand

Meis Syifa Reillita, Abdul Rohim, Evy Fitria — Tue, 19 May 2026 00:00:00 +0700

This community service activity was motivated by the importance of implementing character education not only through theoretical learning in the classroom but also through direct, real-life activities involving students. This study aimed to implement character education through the Big Cleaning Day program as a form of social service at Ban Khlong Raet Mosque, Krabi, Thailand. The method used was a participatory approach involving students, teachers, and mosque administrators in all stages of the activity, including preparation, implementation, and evaluation. The results showed improvements in students’ cooperation, discipline, responsibility, and environmental awareness. In addition, the activity contributed positively to improving the cleanliness and comfort of the mosque environment. Based on the evaluation results, the participatory approach was found to be effective in internalizing character values through direct experience. Therefore, the Big Cleaning Day program can serve as an applicable and sustainable model of character education-based community service activities.

Enhancing young learners' english vocabulary learning with gamified flashcards: A community service at SD St. Theresia Marsudirini 77 Salatiga

Tue, 19 May 2026 00:00:00 +0700

English learning for young learners requires concrete, interactive, and age-appropriate learning materials. The use of gamified flashcards, combined with audiovisual learning, is an effective method. Twenty-eight second-grade students at St. Theresia Marsudirini 77 Elementary School in Salatiga participated in this community service program. The student group conducted classroom observations, interviewed English teachers, and created modified flashcards for the games Act It Out and Fast Four. Results showed that students were enthusiastic, actively participated, and were able to remember and use vocabulary in simple contexts. Teacher feedback confirmed that the flashcards were easy to understand, well-designed, and appropriate for the students' needs. Despite limitations such as the need for simpler instructions for young children, the program demonstrated that creative teaching tools and gamification can make English learning more enjoyable, meaningful, and effective. The program emphasized the importance of using physical visual aids in early English education to support vocabulary development and build children's confidence in communication.

From traditional to digital: Strengthening MSME marketing through online marketplace training in Salatiga

Emy Widyastuti, Saifudin Saifudin — Tue, 19 May 2026 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) play an important role in local economic growth, yet many still struggle to market their products online because of limited digital literacy, lack of business training, and unfamiliarity with marketplace platforms. This community service program aimed to strengthen the digital marketing capacity of MSMEs in Salatiga through online marketplace training and mentoring. The participants were 18 MSMEs assisted by LazisMu Salatiga that had not yet used online marketplaces for product marketing. Using a Participatory Action Research approach, the program was implemented through problem identification, training, simulation, marketplace account creation, mentoring, and evaluation. The training introduced online business concepts, marketplace features, digital promotion practices, and strategies to expand market reach. The results showed improvements in digital literacy, digital marketing practices, online sales performance, marketplace utilization, and business competitiveness, with an average increase of 30.2% across five indicators. These findings indicate that marketplace training can support MSMEs’ transition from traditional to digital marketing.

Kegiatan berbagi takjil menjelang adzan maghrib dalam peran penguatan kepedulian sosial sesama di Jalan Kolonel Sugiono Kureksari Waru Sidoarjo

Naillah Bintang Khoirunnisah — Sun, 24 May 2026 00:00:00 +0700

The tradition of sharing takjil is a deeply rooted socio-religious practice among Muslim communities in Indonesia. This community service activity aimed to foster social awareness by distributing free takjil to residents and road users on Jalan Kolonel Sugiono, Kureksari Village, Waru District, Sidoarjo Regency, before the breaking of the fast. This activity employed the ABCD (Asset-Based Community Development) approach, a community empowerment framework that focuses on identifying and exploring the community's assets and resources. During the implementation stage, students actively participated by approaching residents and road users in the area and distributing takjil directly, without discrimination based on social background. The results showed a positive response from the community, as reflected in the recipients' enthusiasm and the community’s acceptance of the sharing activity before iftar. However, the activity still had several limitations, particularly in terms of distribution management and the limited number of takjil packages available. Therefore, similar activities in the future should be planned more systematically and involve more stakeholders to ensure the benefits reach a wider community.

Manajemen pemasaran digital dan intensifikasi budidaya ayam kampung pada Kelompok Ternak Tamansari, Kecamatan Jaken, Kabupaten Pati

Muhammad Sultan Mubarok, Syamsul Arifin, Muhammad Taufiq Abadi — Sun, 24 May 2026 00:00:00 +0700

This community service program focused on digital marketing management and intensification of native chicken farming within the Tamansari Livestock Group in Jaken District, Pati Regency. The program involved four core participants, purposively selected from the livestock group, and was implemented through a participatory approach comprising socialization, Focus Group Discussion, training, technical assistance, monitoring, and evaluation. The activity began with the identification of farmers’ problems in managing native chicken farming, followed by training on egg hatching, the provision of parent stock, improvements in brooding management, the provision of cages, and the strengthening of parent-stock housing management. Participants were also trained to formulate native chicken rations using locally available materials, including agricultural waste and nutrient-rich plant leaves. The program also included vaccination training, preparation of herbal remedies for chicken health, and assistance in creating Google My Business and Facebook Marketplace accounts. The evaluation results showed that the program improved participants’ awareness, knowledge, and practical skills in managing native chicken farming more intensively, while also creating initial opportunities to expand market access through digital platforms

Optimalisasi sistem pengarsipan dokumen untuk meningkatkan efisiensi pelayanan nasabah di PT Bank Pembangunan Daerah Jawa Timur Tbk (Bank Jatim)

Ali Muhajir, Fitri Dwi Anggraeni, S. Zesivania Mar’atussholihah — Sun, 24 May 2026 00:00:00 +0700

This community service activity was conducted to support the orderly implementation of a document archiving system to enhance the effectiveness of customer administrative services at Bank Jatim. The main issue addressed concerns the importance of maintaining consistency in the implementation of archiving procedures to ensure that document management remains organized, easily accessible, and supportive of smooth administrative processes. The method employed was a descriptive approach, with participatory involvement through students' direct engagement in administrative activities in accordance with institutional procedures. The activity was carried out in stages: observation, administrative participation, documentation, and descriptive evaluation of the implementation of archive management. The results indicate that the implemented archiving system has supported administrative orderliness by classifying documents, storing archives, and grouping documents in accordance with established procedures. The success indicators of the activity were assessed through document organization, consistency of archive classification, ease of document access, and the administrative workflow observed during implementation. The findings indicate that participatory involvement in administrative activities can support the orderly implementation of archive management and contribute to the effectiveness of administrative services in the banking environment.

Analisis return on investment: Edukasi literasi keuangan pemasaran digital bagi UMKM Cakebytri di Kota Palembang

Sun, 24 May 2026 00:00:00 +0700

This community service activity aimed to improve digital marketing and financial literacy among Cakebytri MSMEs in Palembang City by applying Return on Investment (ROI) analysis. The activity was carried out in three stages: preparation, education, and evaluation, using interactive materials on digital marketing and ROI calculation simulations based on simple data and actual business data. The results showed an improvement in participants’ understanding, as indicated by an increase in the average pre-test score from 60 to 85 in the post-test, representing a 41.67% improvement. Participants were also able to calculate and interpret ROI independently. The analysis showed that all advertising platforms generated positive ROI, with TikTok Ads as the most optimal platform, followed by Instagram Ads and Facebook Ads. As a follow-up, the partner was encouraged to use a simple recording format and evaluate ROI regularly at the end of each digital advertising period. This activity contributes to strengthening financial literacy, improving the efficiency of marketing budgets, and supporting data-driven decision-making for business sustainability.

Pembelajaran bahasa inggris berbasis permainan edukatif untuk penguasaan kosakata things in the classroom pada siswa sekolah dasar

Helena Badu, Rasuna Rasid Talib — Sun, 24 May 2026 00:00:00 +0700

The mastery of English vocabulary from the elementary school level serves as an important foundation for the development of learners’ future language skills. However, English language instruction in elementary schools often faces challenges, particularly low student learning motivation and limited variation in teaching methods. This community service activity aimed to introduce English language learning through educational games using the topic Things in the Classroom for fourth-grade students at SDN 12 Kota Barat. The activity was conducted on December 9, 2025, involving eight students and implemented through the preparation, implementation, and evaluation stages. The instructional approach employed was educational game-based English learning (game-based learning), which was implemented through a contextual vocabulary introduction strategy and learning techniques in the form of Simon Says and song with movement activities using simple rhythmic chants. The results indicated that the game-based learning approach created an active and enjoyable learning atmosphere, increased student engagement, and supported the meaningful acquisition of basic English vocabulary. In addition to its positive impact on students, the activity also provided pedagogical experience for university students and inspired creative teaching practices among classroom teachers. Therefore, educational game-based English learning has the potential to be sustainably implemented in elementary school instruction.