Penamas: Journal of Community Service

Workshop digital marketing dan video kreatif Karang Taruna Pendowoharjo untuk membangun citra positif digital media

2026-01-27T05:57:56+07:00

This community service activity aims to enhance the knowledge, skills, and self-confidence of the youth of Karang Taruna Pendowoharjo, considering that the utilization of social media has not yet been optimized for productive digital engagement. The program was conducted through a Digital Marketing and Creative Video Design Workshop. The background of this activity is the important role of youth as agents of change in supporting digital-based village development, as well as the limited capacity of youth organizations to manage digital content effectively. The implementation methods included lectures, discussions, demonstrations, and hands-on practice in creating visual and creative video content using Canva and CapCut applications. The evaluation was conducted through pre- and post-tests to measure participants' improvement in understanding. The results indicated a significant increase in participants' comprehension of digital marketing concepts, the use of social media as a branding tool, and technical skills in creating digital content. The pre-test results, which were initially 80%, increased to 86% in the post-test. In addition, the activity increased participants' self-confidence and active participation during the learning process. Therefore, the workshop proved effective in supporting youth empowerment in the village and in building a positive image of Karang Taruna through the sustainable use of digital media.

Optimalisasi pelayanan administrasi perbankan syariah melalui evaluasi kepuasan nasabah di BSI Gresik

2026-03-26T11:21:37+07:00

This community service activity aims to analyze the level of customer satisfaction with administrative services at Bank Syariah Indonesia (BSI) Gresik Branch as a basis for formulating a strategy for continuous service quality improvement. The method used was a quantitative descriptive survey with a questionnaire instrument based on the five dimensions of SERVQUAL, including tangibility, reliability, responsiveness, assurance, and empathy, which were distributed to active BSI customers through a purposive sampling technique. The implementation of the activity included three main stages: preparation, implementation, and evaluation. The analysis results showed an average satisfaction index of 3.99 on a scale of 5, with the assurance dimension obtaining the highest score of 4.32 and the responsiveness dimension obtaining the lowest score of 3.67. These findings indicate that although customer trust in employee competence has been well established, aspects of response speed and service personalization still require more intensive attention and improvement. This activity recommends optimizing the queuing system, training employee soft skills, and implementing periodic satisfaction evaluations to realize excellent service standards that align with the values of Islamic banking.

Meningkatkan posisi tawar petani di perbatasan Indonesia - Malaysia

2026-03-18T12:39:08+07:00

Pisak Village, as one of the villages on the Indonesia-Malaysia border, has great potential as a vegetable producer for domestic and cross-border markets. Vegetable farmers in Pisak Village face real problems in the form of high dependence on middlemen in marketing their crops, resulting in a weak position for farmers and unprofitable selling prices. Furthermore, uncontrolled price pressures, limited access to cross-border markets in Malaysia, a lack of farmer economic institutions, and poor post-harvest infrastructure make it difficult for farmers to maintain stable, sustainable incomes. This Community Service (PkM) activity aims to improve farmers' bargaining position by conducting outreach training on product processing and courage-based promotion. Through product processing, farmers are expected to increase the added value of their agricultural products, while courageous promotion is expected to open wider market access. Implemented through an interactive socialization and discussion approach, this PkM activity not only focuses on improving farmers' technical skills but also on strengthening market access and economic institutions, thereby creating independence and economic sustainability for the Pisak Village community in the border region.

Optimalisasi kemampuan menulis mahasiswa melalui project-based learning Perkuliahan Dasar Bersama

2026-03-26T11:09:34+07:00

The ability to write academic papers is an important competence for university students. However, first-year students often face challenges in organizing writing structures, developing arguments, and using academic language effectively. This community service program aimed to optimize students’ academic writing skills through the Project-Based Learning (PBL) approach in the Joint Basic Course at Universitas Airlangga. The program was conducted through training, writing practice, review, revision, and presentation activities. The results showed that, out of 150 participants, 20 students, or 13.33%, were able to write reviews using concise and compact sentences; 50 students, or 33.33%, were able to construct coherent sentences; and 80 students, or 53.34%, were able to write sentences that were easy to understand. In addition, the participants successfully produced 20 academic papers with positive outcomes in the aspects of title formulation, opening sentences, explanatory sentences, transitions, and closing sentences. In conclusion, the PBL approach was effective in strengthening first-year students’ academic literacy by encouraging them to write systematically, revise their work, and communicate ideas more clearly.

Pendampingan terpadu UMKM kuliner dalam kegiatan sosial Manggala Sakti Sejahtera berbasis pemberdayaan ekonomi masyarakat

2026-03-16T23:13:31+07:00

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector have significant potential to support economic growth, particularly in generating employment opportunities, increasing income, and fostering local economic independence. However, the optimization of this potential is still constrained by several challenges, including limited access to capital, low production capacity, weak marketing strategies, income fluctuations, and inadequate supporting facilities and infrastructure. Therefore, an assistance program was conducted for culinary MSME actors in collaboration with Manggala Sakti Sejahtera, located in Kober Village, West Purwokerto District, Banyumas Regency. This assistance was implemented through a direct, participatory approach, using an integrated framework that includes identifying key problems, analyzing business needs, and evaluating program implementation. The program also focused on enhancing the capacity of business actors in production management, strengthening marketing strategies, and optimizing the use of available facilities and infrastructure. The results indicate that the integrated assistance program effectively improved business readiness, enhanced managerial practices, and significantly strengthened the sustainability and competitiveness of culinary MSMEs.

Implementasi program RALINA dalam meningkatkan minat dan partisipasi literasi masyarakat Provinsi Jawa Tengah

2026-04-21T10:30:25+07:00

The RALINA Program (Rumah Literasi Nasyiatul Aisyiyah) is a flagship program of the Regional Leadership Board of Nasyiatul Aisyiyah (PWNA) Central Java aimed at improving community-based literacy. This community service study aims to describe the implementation and impact of RALINA on reading interest and community participation. The method used was descriptive quantitative and qualitative, involving 18 program managers as respondents. The results showed that RALINA had a positive impact on reading interest (94.4% of respondents stated it had an impact/very impactful) and was effective in reaching various age groups (94.4% stated effective/very effective), especially children. Public enthusiasm for borrowing services and read-aloud programs was high. Active community participation in independently supporting the program also began to develop (88.8% participated/very participated). However, the frequency of flagship programs and regular visitor participation varied and was not yet optimal due to limited facilities and management consistency. The RALINA program has succeeded in fostering a community-based literacy ecosystem and has the potential to be developed into an inclusive and sustainable literacy center.

Perilaku pengelolaan sampah rumah tangga melalui edukasi berbasis behavior change communication (BCC): Studi di Kota Salatiga

2026-03-19T03:27:13+07:00

The issue of household waste in Indonesian cities shows a significant upward trend in line with the growing number of households. In the city of Salatiga, an average of around 80 tons of waste per day is processed at the Ngronggo landfill, with organic waste and plastic being the main contributors to household waste. Data also shows that the number of households is likely to increase by 8.85% in the 2017–2024 period, which will affect the overall volume of waste. This study evaluates changes in household waste management behavior through Behavior Change Communication (BCC)-based education on waste banks in Salatiga City. This study used a quasi-experimental design with a pre-test and post-test, involving 50 respondents across two neighborhood associations. The research instruments included questionnaires on knowledge, attitudes, and waste management practices, which were analyzed using a paired sample t-test. The results showed a significant increase in all indicators after the BCC intervention, indicating that this approach is effective in encouraging changes in household waste management behavior.