Hafid, Khairunissa, Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura Pontianak, Indonesia

• Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business - Articles
  The influence of advertising neuromarketing, bandwagon effect, and e-money on gen Z’s attitude and compulsive buying
  Abstract  PDF