Cahya, Handy Nur, Fakultas Ekonomi dan Bisnis, Universitas Dian Nuswantoro, Indonesia

• Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business - Articles
  Promosi digital, daya tarik iklan, citra merek, dan strategi tagline gratis ongkir dalam mendorong keputusan pembelian generasi Z di Tokopedia
  Abstract  PDF