Rahmayanty, Fanny, Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan Karawang, Indonesia

• Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business - Articles
  Peran electronic word of mouth (e-WOM) dan content marketing terhadap keputusan pembelian produk Essence Toner Finally Found You di Shopee
  Abstract  PDF