Journal of Management and Digital Business

Transformasi digital UMKM: Analisis implikasi kinerja melalui adopsi teknologi berbasis TOE framework

Ayu Setiyawan, Galih Pramuja Inngam Fanani, Novia Fajar Ramadhan — Tue, 30 Dec 2025 00:00:00 +0700

This study aims to analyze the extent of technology adoption and digital transformation, and how technological, organizational, and environmental factors influence the performance implications for MSMEs. This study employs a mixed-methods approach, combining qualitative and quantitative analyses using the Technology-Organization-Environment (TOE) framework, and is analyzed using JASP software, involving 100 MSME actors as respondents. The findings indicate that, among the examined factors, the environmental factor has the greatest influence on MSME performance. Meanwhile, technology adoption, although highly perceived by respondents, does not show a statistically significant partial effect. These findings affirm that various factors influence the success of digital transformation and that the level of technology adoption does not solely determine it. Organizational and environmental readiness also play a crucial role in supporting successful digitalization. This research provides important implications for developing strategic MSME digitalization policies. Enhancing MSME performance through digitalization can generate multiplier effects that contribute to public welfare, national competitiveness, and the expansion of job opportunities in the digital economy era.

Peran price, brand trust dan brand image terhadap purchase decision pada Kopi Good Day di Kabupaten Jepara

Tita Amalia Putri, Nurul Huda — Thu, 02 Oct 2025 00:00:00 +0700

This research aims to test the influence of price, brand trust, and brand image on the decision to purchase Good Day coffee products in Jepara Regency. The sampling method employs purposive sampling, involving a total of 117 respondents who have both consumed and purchased Good Day coffee. Data collection is done through Google and analyzed using SmartPLS 3.0 software. Research results indicate that price variables and brand image have a positive and significant impact on purchasing decisions, suggesting that consumers consider both affordable price factors and positive brand perceptions when making purchasing decisions. Meanwhile, the brand trust variable does not have a significant effect on purchasing decisions. This result suggests that although consumers may trust the brand, their trust is not strong enough to influence their decision to buy Good Day coffee products, indicating that rational factors, such as price and brand image, are more dominant in consumer decision-making.

Understanding revisit intention among Gen Z in Bali tourism: The role of service quality, perceived risk, and satisfaction

Tommy Setiawan Ruslim — Sun, 23 Nov 2025 00:00:00 +0700

Understanding Generation Z's behavioral intentions is critical to sustaining the growth of domestic tourism in Indonesia. This study investigates the factors influencing revisit intention among Gen Z tourists from Jakarta who have visited Alas Harum, a popular agrotourism destination in Bali, Indonesia. This research analyzes the responses of 232 respondents obtained through online questionnaires. The data are analyzed by using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that service quality positively and significantly affects tourist satisfaction and revisit intention, with tourist satisfaction mediating this relationship. Perceived risk is found to negatively and significantly affect both tourist satisfaction and revisit intention. However, tourist satisfaction does not mediate the relationship between perceived risk and revisit intention, indicating that perceived risk influences Gen Z’s travel decisions directly, without being mediated by affective factors such as satisfaction. These findings contribute to the tourism behavior literature by refining the application of TPB with experiential constructs and highlighting that satisfaction is not always a universal mediator in youth tourism. The study recommends that destination managers focus on both service excellence and risk communication to directly influence behavioral outcomes.

Keterkaitan pengalaman magang dengan kesiapan kerja mahasiswa tingkat akhir: Studi pada jurusan administrasi niaga Politeknik Negeri Bandung

Putri Sintawati, Sri Surjani Tjahjawati — Tue, 30 Dec 2025 00:00:00 +0700

Improving labor productivity and competitiveness requires developing high-quality human resources (HR). Education and training, including internship programs, provide direct experience with real-world work practices. The high unemployment rate among university graduates in Indonesia indicates that work readiness remains a key challenge in HR development. This study examines the effect of internship experience on the work-readiness of final-year students in the Business Administration Department at Bandung State Polytechnic, using a quantitative approach with descriptive analysis and SEM-PLS. Data were obtained through questionnaires distributed to 192 students who met the research criteria. The results show that internship experience has a positive, significant effect on students' work-readiness. These findings highlight the importance of internship programs as a strategic effort to develop human resources ready to compete in the job market. Therefore, students are encouraged to make the most of internship programs to develop into more competent, job-ready graduates.

Anteseden yang memengaruhi minat beli ulang: Studi pada konsumen produk Mie Sedaap di Jawa Tengah

Dina Kurniawati, Budi Hartono, Shinta Ratnawati — Tue, 30 Dec 2025 00:00:00 +0700

Instant noodle consumption has increased every year, both in Indonesia and worldwide. Ease of consumption, good taste, and the ability to be incorporated into various foods make instant noodles very popular with the public. Various instant noodle brands are also required to continue innovating to avoid losing market share. One of the brands known to Indonesians is Mie Sedaap. This study aims to determine the effect of brand awareness, brand image, brand loyalty, and perceived quality on repurchase intention in consumers of Mie Sedaap products in Central Java. The sampling technique in this study was purposive, with 162 respondents who were consumers of Mie Sedap in Central Java. The results of the study indicate that brand awareness has a positive and significant effect on repurchase intention, that brand loyalty has a positive and significant effect on repurchase intention, and that perceived quality has a positive and significant effect on repurchase intention. However, brand image has a negative and significant effect on the repurchase intention of Mie Sedaap consumers in Central Java. These results indicate that Mie Sedaap needs to pay attention to its image, which can be achieved by improving the quality of its products to meet consumer expectations better.

Peran environmental knowledge pada Gen Z dalam memoderasi hubungan antara green marketing dan green re-purchase Intention produk skincare

Gracea Febrinda Tjioe , Retno Ardianti — Tue, 30 Dec 2025 00:00:00 +0700

This study examines the effect of green marketing strategies on green repurchase intention among Generation Z consumers of locally produced, environmentally friendly skincare products in Indonesia. It also investigates the moderating role of environmental knowledge in this relationship. Using a quantitative approach, data were collected through a survey of 176 eligible respondents, and the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that green marketing strategies significantly influence green repurchase intention. Among the four green marketing elements, green product, green place, and green promotion have significant effects on green repurchase intention, whereas green price does not. In addition, environmental knowledge strengthens the relationship between green marketing and green repurchase intention, suggesting that the greater an individual’s understanding of environmental issues, the more likely they are to repurchase environmentally friendly products. These findings offer strategic implications for local skincare firms seeking to leverage green marketing to reach Gen Z consumers. For policymakers, the results underscore the importance of strengthening environmental education to foster awareness and sustainable consumption behavior.

Beban kerja sebagai determinan utama keinginan berpindah di kalangan pegawai: Studi pada perusahaan BUMN di Semarang

Tri Uswatun Khasanah, Tito Aditya Perdana, Sih Darmi Astuti, Diana Aqmala — Tue, 30 Dec 2025 00:00:00 +0700

This study investigates the Influence of work environment, workload, and work stress on turnover intention among employees of a state-owned enterprise (BUMN) located in Semarang. Turnover intention reflects an employee's desire to voluntarily leave the organization, which can disrupt operational stability and productivity. A quantitative research design was adopted, using a survey of employees as respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression. The empirical findings reveal that the work environment, workload, and work stress simultaneously exert a positive and significant effect on turnover intention. A less supportive work environment, excessive workload, and heightened stress levels were identified as key drivers influencing employees' intention to resign. Furthermore, these three variables collectively explain the variance in turnover intention. Based on these results, it is recommended that the company enhance its work environment, implement better workload management strategies, and provide effective stress management programs to minimize the risk of high employee turnover.

Beban kerja dan kinerja karyawan: studi pada divisi sumber daya manusia PT Kereta Api Indonesia (persero)

Dewi Anggraeni, Mohammad Rizal Gaffar — Tue, 30 Dec 2025 00:00:00 +0700

This study aims to assess the workload experienced by employees in the Human Resources Division at PT Kereta Api Indonesia (Persero) headquarters and to analyze how workload affects employee performance. Workload is an important factor influencing performance because excessively high workloads can negatively affect productivity, effectiveness, and employees' physical and mental health. The study uses a quantitative approach with total sampling, involving the entire population of 107 employees as respondents through a questionnaire survey. The questionnaire was developed using a Likert scale to measure respondents' perceptions. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that employees' workload is relatively high, which may contribute to declines in both productivity and work quality. In addition, the analysis shows a positive, statistically significant relationship between workload and employee performance: increases in workload are associated with higher perceived pressure, leading to suboptimal work outcomes.

Examine the influence of competencies, placements, and workloads on employee performance

Bayu Indra Pratama, Sutianingsih Sutianingsih — Tue, 30 Dec 2025 00:00:00 +0700

This study aims to empirically examine the effects of work competencies, job placement, and workload on employee performance at PT BPR Bank Djoko Tingkir in Sragen Regency. The study adopts a quantitative approach using a census (saturated sampling) method, in which all 115 employees in the population were included as respondents. Data were collected through a questionnaire and analyzed using multiple linear regression. Before hypothesis testing, a series of data quality and assumption tests were conducted, including validity, reliability, and normality tests, as well as tests for multicollinearity and heteroscedasticity. Partial effects were evaluated using t-tests, while the simultaneous effect of the independent variables was assessed using an F-test. The results show that work competencies have a positive and significant effect on employee performance. Job placement is also found to have a positive and significant effect on employee performance. In addition, workload has a positive and significant effect on employee performance. Simultaneously, work competencies, job placement, and workload significantly influence employee performance. These findings underscore the importance of strengthening competencies, ensuring appropriate placement, and managing workload to support optimal employee performance.

Persepsi kemudahan, manfaat, dan kepercayaan dalam keputusan penggunaan OVO oleh generasi Z di Kota Surabaya

Ayu Fatlia Rijkiya, Cucu Hayati, Mohammad Ali Masyhuri — Tue, 30 Dec 2025 00:00:00 +0700

Digital technology development drives the increasing use of e-wallets in society. Generation Z, known for its adaptability to technology, shows lower OVO application usage in Surabaya City than in other major cities. This phenomenon requires a deep understanding of factors influencing usage decisions. This study analyzes the influence of perceived ease of use, perceived usefulness, and trust on OVO application usage decisions among Generation Z in Surabaya City. The study employs a quantitative approach, with 100 respondents aged 15-24 years selected through purposive sampling. Data collection was conducted using structured questionnaires, and the data were analyzed using multiple linear regression. The results show that perceived ease of use, perceived usefulness, and trust significantly influence OVO application usage decisions both partially and simultaneously. Perceived usefulness becomes the most dominant variable in influencing usage decisions, with the largest contribution. The study concludes that increasing OVO usage among Generation Z requires strategies that emphasize ease of use, optimize perceived user benefits, and enhance trust in the security of the application service.

Keputusan investasi: Peran efek disposisi, perilaku herding, dan persepsi risiko

Alya Qotrun Nada, Muhammad Ali Fikri — Tue, 30 Dec 2025 00:00:00 +0700

Investment decisions are a critical part of financial management for both individuals and institutions and are often influenced by psychological and behavioral factors. This study analyzes the effects of the disposition effect, herding behavior, and risk perception on investment decisions among FAC Sekuritas investors. Using a quantitative design, primary data were collected through a questionnaire administered to 123 FAC Sekuritas investors selected via purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that the disposition effect has a positive effect on investment decisions, and herding behavior also has a positive effect on investment decisions. In addition, risk perception is shown to have a positive effect on investment decisions. These findings suggest that behavioral factors and risk perception help shape retail investors’ decisions, highlighting the need for securities firms and regulators to strengthen investor education that emphasizes awareness of behavioral biases and sound risk understanding.

Strategi manajemen dalam mempertahankan keberlanjutan BLKK pesantren di Jawa Timur

Dede Nurohman, Risdiana Himmati — Tue, 30 Dec 2025 00:00:00 +0700

Indonesia's new economic current positions Islamic boarding schools (pesantren) as the epicenter of national economic growth. Through the Islamic Boarding School Community Job Training Center (BLKK) program, Islamic boarding schools are expected to become economic drivers for lower-class communities. This paper examines the extent to which the BLKK Islamic boarding school programs, provided by the Ministry of Manpower, can contribute to and maintain the economic independence of Islamic boarding schools and communities. This study is a field study using a qualitative approach. The research was conducted at seven BLKK Islamic boarding schools in four regions: Kediri, Blitar, Jombang, and Trenggalek. The study identified three factors that play a significant role in determining the sustainability of the Islamic boarding school empowerment process through the BLKK. These three things are: the charisma of the Kiai (Islamic) is well maintained and productive, the role of alumni is well managed, and there is external collaboration between the Islamic boarding school and external institutions.

Strategi pemasaran melalui media sosial dalam meningkatkan penjualan usaha mikro kecil menengah di Jawa Barat: Studi literatur sistematis

Rafi Muhammad Fauzan — Tue, 30 Dec 2025 00:00:00 +0700

This article analyzes how micro, small, and medium-sized enterprises (MSMEs) can produce effective, high-quality social media content to compete with larger companies. The review focuses on the use of digital technology to increase brand awareness, strengthen promotion through engaging content, and support marketing decisions, including the choice of selling locations. The discussion centers on MSMEs operating in West Java, Indonesia. Using a literature review approach and the 4P marketing mix framework (product, price, place, and promotion), the study identifies relevant content strategies and social media marketing practices. The findings indicate that the strategies most consistently associated with higher sales include producing informative and attractive content, engaging directly with consumers through live-streaming features, and using customer feedback to improve products and services. However, the review is largely limited to literature emphasizing content strategies and does not examine in depth the practical implementation barriers MSMEs face in the field.

Sustainable service through product knowledge delivery in Mediterranea Restaurants, Yogyakarta, Indonesia

Agung Wicaksono, Andriyastuti Suratman — Tue, 30 Dec 2025 00:00:00 +0700

This study aims to explore the strategic role of product knowledge in improving the quality of employees in providing services in the restaurant industry. Using a qualitative case study approach at Mediterranea Restaurant Yogyakarta, Indonesia, this study collected data through in-depth interviews and observations through seven key informants. Then, Data were analyzed using Miles and Huberman’s interactive model, involving data reduction, display, and conclusion. The study's results indicate that product knowledge not only improves service competence but also helps employees deal with customer complaints, encourages purchasing decisions, and enables customers to make product purchases after conveying the meaning of the menu offered. This finding also confirms that systematic training based on on-job training and mentoring plays a key role in forming service competence. This study highlights the practical implications of providing customer products and services from an internal organizational perspective to see how restaurant management designs strategies and develops human resource learning factors based on knowledge-based service.