Journal of Management and Digital Business

Membangun kinerja tim awak kapal multikultur: Peran cross-cultural agility, komunikasi organisasional, dan knowledge sharing di industri pelayaran China

Sarbini Sarbini — 2026-05-31

This study aims to analyze the effects of cross-cultural agility and organizational communication on crew team performance through knowledge sharing in a China-based shipping company. This study uses a quantitative approach involving 140 crew members working in a multicultural environment. The variables analyzed include cross-cultural agility, organizational communication, knowledge sharing, and team performance. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through two main stages, namely the outer model and inner model assessments. The results show that cross-cultural agility has a positive and significant effect on both knowledge sharing and crew team performance. Organizational communication has a positive and significant effect on knowledge sharing, but it does not have a direct effect on team performance. In addition, knowledge sharing significantly affects team performance and mediates the relationship between cross-cultural agility and team performance, as well as the relationship between organizational communication and team performance.

Factors influencing digital adoption in the family business: A conceptual framework

Nyayu Lathifah Tirdasari — 2026-05-31

The increasing prevalence of digital technologies has transformed business operations, offering both opportunities and challenges. Family businesses, as key contributors to the global economy, face unique challenges in digital adoption due to their distinctive structural and cultural characteristics. Despite their significance, limited research has explored how these enterprises navigate digital transformation. This study conducted a systematic literature review and bibliometric analysis of 23 peer-reviewed articles retrieved from Scopus. It identifies the critical factors influencing digital adoption in family businesses. It also proposes a conceptual framework comprising four key propositions, including entrepreneurial orientation as a driver of digital adoption, dynamic capabilities as enablers of successful digital transformation, family business culture as a central influence on digital adoption, and trust as a determinant of effective digital integration. The findings highlight the potential of digitalization to enhance operational efficiency, competitiveness, and community engagement in family businesses. This study contributes to the literature on digital adoption in family businesses and offers practical insights for enterprises embarking on digital transformation.

Peran mediasi kepuasan pelanggan dalam pengaruh kualitas pelayanan, promosi digital, store atmosphere terhadap loyalitas pelanggan Bacoot Cafe and Eatery

Wiji Nurqoma Riyah — 2026-05-31

This study analyzes the mediating role of customer satisfaction on the effects of service quality, digital promotion, and store atmosphere on customer loyalty at Bacoot Cafe and Eatery, Pontianak, addressing visitor fluctuations. Using an explanatory quantitative approach, data from 105 respondents were analyzed via SEM-PLS using SmartPLS 3.0. Results prove service quality significantly affects satisfaction and loyalty, where its direct and indirect effects are both significant, forming a complementary mediation pattern. Store atmosphere has no direct impact on loyalty but is significant through satisfaction mediation, forming an indirect-only mediation pattern. Conversely, digital promotion negatively impacts loyalty despite its positive effect on satisfaction (competitive mediation). This indicates a gap between digital expectations and reality, triggering fluctuations. Findings confirm that store atmosphere requires satisfaction to build loyalty, while digital promotion needs synchronization with real customer experiences to prevent long-term loyalty decline.

Determinan loyalitas karyawan generasi Z: Work-life balance, pengembangan karir, dan lingkungan kerja di Kabupaten Semarang

Aulia Putri Ferdianna — 2026-05-31

This study aims to examine the influence of work-life balance, career development, and the work environment on the loyalty of Generation Z employees in Semarang Regency. The issue addressed is based on the low level of employee loyalty, as reflected in the high tendency of this generation to change jobs. The study employs a quantitative approach using a survey method involving 100 respondents. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that, when examined individually, work-life balance does not have a significant effect on employee loyalty. Conversely, career development and the work environment were found to have positive and significant effects. Simultaneously, these three independent variables have a significant effect on employee loyalty. These findings indicate that Generation Z employees’ loyalty is influenced more by aspects of the work environment and career development opportunities than by work-life balance.

The influence of digital leadership on employee performance at PT. Visi Cloud: The mediating role of innovative work behavior

Sahaz Abzar Ilhami — 2026-05-31

This study investigates the influence of digital leadership on employee performance, with innovative work behavior serving as a mediating variable, within PT. Visi Cloud. A quantitative explanatory research design utilizing a cross-sectional method was adopted. The sample comprised 35 employees selected through saturated sampling. Data were collected via structured questionnaires using a five-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results indicate that digital leadership does not exert a significant direct effect on employee performance, but has a positive and significant impact on innovative work behavior. Additionally, innovative work behavior significantly contributes to employee performance and mediates the relationship between digital leadership and employee performance. The findings suggest that digital leadership indirectly contributes to employee performance by fostering innovative behavior. Theoretically, this research reinforces the significance of innovative work behavior within the frameworks of the Resource-Based View and Social Exchange Theory. Practically, it offers insights for organizations to prioritize innovation-driven leadership strategies in digital environments.

Perilaku belanja mahasiswa dalam ekonomi digital: Peran sikap keuangan dan pembelian impulsif pada penggunaan Shopee paylater

Nida Nur Adianti — 2026-05-31

This research aims to analyze the influence of financial attitude and impulsive buying behavior on spending behavior among students using Shopee PayLater. Students were chosen as respondents because they are the younger generation actively utilizing digital economy services, particularly cashless payment systems. This study uses a quantitative method with a causal associative design. Data were collected through a Likert scale (1–7) questionnaire from 384 respondents determined using the Slovin formula (5% error rate) and purposive sampling technique. Data analysis was conducted using multiple linear regression with the help of SPSS after passing through validity, reliability, and classical assumption tests. The research results show that financial attitudes and impulsive buying behavior have a positive and significant impact on shopping behavior, both partially and simultaneously. The novelty of this research lies in the simultaneous testing of both variables in the context of using the paylater feature on digital platforms.

Peran komunikasi, kepercayaan, dan dukungan organisasi dalam membentuk kepemimpinan transformasional

Aditya Wicaksono — 2026-06-02

The effectiveness of transformational leadership is highly dependent on contextual factors within the organizational environment. This study aims to analyze the influence of effective communication, leader trust and integrity, and organizational support on the effectiveness of transformational leadership, as well as its impact on work motivation, job satisfaction, and employee productivity. The study was conducted on employees of a company in Purwakarta using a quantitative approach through a survey and analyzed using AMOS-based Structural Equation Modeling (SEM). The results indicate that effective communication, leader trust and integrity, and organizational support play an important role in shaping the effectiveness of transformational leadership. Furthermore, the effectiveness of transformational leadership has been shown to increase employee work motivation and job satisfaction, which ultimately leads to increased employee productivity. In addition, the effectiveness of transformational leadership also has a direct influence on employee productivity, indicating a partial mediating role of work motivation and job satisfaction.

Brand love sebagai mediator pengaruh influencer marketing terhadap keputusan pembelian produk Glad2Glow di Shopee

Windi Rahmawati — 2026-06-07

This study aims to analyze Brand love as a mediator of the influence of Influencer marketing on purchasing decisions for Glad2Glow products on Shopee. Based on SEM-PLS analysis, influencer marketing has a positive and significant influence on purchasing decisions. Brand love demonstrated a positive and significant influence, with a significantly more dominant impact and a very high F-squared value. This study concludes that emotional bonding and deep satisfaction (brand love) are the most important determinants of Generation Z purchasing decisions, compared to the attractiveness of public figures (influencers). Glad2Glow's success in the market depends heavily on its ability to foster strong emotional connections and positive experiences with its consumers. This study provides practical contributions for Glad2Glow marketers, encouraging them to focus more on strategies to strengthen emotional loyalty through personalized content and to maintain product quality. Theoretically, these results strengthen the literature on digital consumer behavior and the effectiveness of emotional marketing in the local cosmetics industry.

Dinamika kepuasan dan stres kerja dalam memicu turnover intention karyawan studi pada industri pabrik sepatu di Cirebon

Alya Qoiri Gucella — 2026-06-08

This study investigates the effects of job satisfaction and work stress on turnover intention among production employees at a shoe manufacturing company in Cirebon, West Java, Indonesia. A quantitative approach was employed by collecting primary data through questionnaires that had been tested for validity and reliability and distributing them to 100 production employees. Multiple linear regression analysis was used to examine the relationships between variables. The results indicate that job satisfaction has a significant negative effect on turnover intention, while work stress has a significant positive effect. Simultaneously, both variables explain a substantial proportion of the variance in employees’ turnover intention, with work stress identified as the more dominant variable. These findings highlight the importance of managing work stress and improving job satisfaction as key strategies to reduce turnover intention in labor-intensive manufacturing sectors. Practically, this study provides evidence-based recommendations for shoe factory management in Cirebon to design effective employee retention programs by addressing psychological factors and improving the quality of the work environment. This study contributes by enriching the empirical evidence on turnover intention in the shoe manufacturing industry in Cirebon, a topic that remains relatively underexplored in the existing literature.

The effect of fashion trends and perceived quality on Gen Z purchase decisions: Evidence from Bloods product in Garut

Rizky Rahayu Putra — 2026-06-08

This study examines the influence of fashion trends and perceived quality on Generation Z consumers’ purchase decisions for Bloods products in Garut, Indonesia. Using an explanatory quantitative design, data were collected from Generation Z respondents through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to test the relationships among the proposed variables. The findings show that fashion trends do not significantly affect purchase decisions, whereas perceived quality has a positive and significant effect. These results indicate that, in this context, Generation Z consumers in Garut are more likely to consider product quality than fashion trend alignment when making purchase decisions. The findings also suggest that the appeal of Bloods products depends less on changing fashion trends and more on the brand’s ability to build a strong perception of quality. This study contributes to consumer behavior research in the context of local fashion brands and offers practical implications for businesses targeting Generation Z consumers through quality-oriented marketing strategies.

Influencer marketing, brand image, and e-WOM: Driving purchase decisions through social media

Auretha Diva Nur Ferasari — 2026-06-08

This study examines the influence of influencer marketing, brand image, and electronic word of mouth (e-WOM) on consumers’ purchasing decisions through social media platforms. As social media increasingly shapes consumer behavior, understanding these determinants is crucial for businesses seeking to strengthen their digital marketing strategies. A quantitative research approach was employed, using a survey of 250 consumers who have made purchasing decisions for Maybelline lipstick products on the Shopee e-commerce platform. Data analysis in this study was conducted using multiple linear regression. The results reveal that e-WOM exerts the most significant influence on purchasing decisions, while influencer marketing and brand image show a positive but not significant influence. These findings highlight that authentic peer recommendations remain more persuasive than promotional influencer content or established brand perceptions.

Kepuasan karyawan dalam organisasi layanan publik: Peran strategi manajemen sumber daya manusia, servant leadership, dan lingkungan kerja

Marianus Moi Narut — 2026-06-08

Employee job satisfaction is an important factor in determining an organization's success in achieving its goals. This study aims to determine the effect of human resource management strategies, servant leadership, and the work environment on employee satisfaction at the Yogyakarta Post Office. This study uses a quantitative approach, with a population of 50 people who served as respondents through a census. Data collection was carried out by distributing questionnaires, and the data were then analyzed using Partial Least Squares Structural Equation Modeling. The results of the study indicate that human resource management strategies and servant leadership have a positive and significant effect on job satisfaction. In contrast, the work environment has no significant effect. These findings indicate that aspects of servant leadership and human resource management have a dominant role in increasing job satisfaction.

Hard selling dan soft selling terhadap minat beli produk batik di platform TikTok

Tatan Hidayat — 2026-06-12

Digital transformation through social commerce, particularly on TikTok, has changed the way people engage in economic activities. Initially an entertainment platform, TikTok has now become an effective marketing tool, especially for cultural products such as Batik. This study examines the influence of hard selling and soft selling strategies on consumers’ purchase intention for Batik on TikTok. Hard selling focuses on direct promotion, while soft selling emphasizes emotional connection and persuasive storytelling. The study used a quantitative approach with a descriptive associative research design. Data collection was conducted by distributing questionnaires to 160 TikTok users in Cirebon who had seen and purchased Batik products on TikTok before, using purposive sampling. The collected data were analyzed using multiple linear regression. The results show that hard selling and soft selling have a positive and significant effect on purchase intention. However, soft selling has a greater effect than hard selling. The two variables together explain 88.8% of the variance in consumer purchase intention. The results provide important insights for Batik entrepreneurs to optimize TikTok-based marketing to enhance consumer engagement and sales performance.

Keamanan, kemudahan dan promosi fitur Shopee Paylater dalam keputusan pembelian gen Z

Komang Dian Prasna — 2026-06-19

This study aims to analyze the roles of security, ease of use, and promotion in influencing purchase decisions regarding the use of Shopee PayLater among Generation Z. This research employed a quantitative approach using a survey method, distributing questionnaires to respondents who were Shopee PayLater users. The sampling technique used was purposive sampling, with the criteria that respondents belonged to Generation Z and had used Shopee PayLater in purchase transactions. The findings show that, to some extent, security, ease of use, and promotion positively affect purchase decisions. Simultaneously, these three variables also have a significant effect on purchase decisions. These findings indicate that transaction security, ease of service use, and attractive promotions are important factors in encouraging the use of Shopee PayLater. Therefore, improving security quality, service usability, and the use of appropriate promotional strategies can strengthen consumer purchase decisions, particularly among Generation Z, who are active users of digital services. This study has implications for e-commerce platform managers seeking to develop digital payment services that are secure, easy to use, and aligned with Generation Z's characteristics.

Perceived organizational support and job satisfaction: The does knowledge sharing mediate it?

Zulkifli Musannip Efendi Siregar — 2026-06-18

This study aims to determine the effect of perceived organizational support on job satisfaction, with knowledge sharing as a mediating variable. The research method used is quantitative research. The sample for this study comprised 211 teachers from Labuhanbatu Regency, South Labuhanbatu Regency, and North Labuhanbatu Regency. Data were analyzed using SmartPLS software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results showed that perceived organizational support influenced teacher job satisfaction. This means that increasing perceived organizational support is very important to increasing teacher job satisfaction. Perceived organizational support has a positive and significant effect on knowledge sharing, and knowledge sharing has a positive and insignificant effect on teacher job satisfaction. The results showed that knowledge sharing did not significantly mediate the relationship between perceived organizational support and job satisfaction. The findings imply that policymakers and school administrators should strengthen teacher support through recognition, well-being initiatives, fair career development, open communication, and adequate work facilities.

Peran mediasi financial stress dalam hubungan antara financial self-efficacy dan purchase decision making pada generasi Z

Achmad Nur Wahyu Kartiko — 2026-06-29

This study examines the role of financial stress as a mediator in the relationship between financial self-efficacy and purchase decision making among generation Z in Indonesia. Using validated psychometric instruments and bootstrap mediation analysis, the findings reveal full mediation by financial stress with a statistically significant indirect effect. Contrary to conventional theoretical predictions, financial self-efficacy is strongly and positively associated with financial stress. In contrast, financial stress shows a significant negative predictive relationship with the quality of purchase decision-making. The direct path between financial self-efficacy and purchase decision making was not statistically significant. These empirical findings suggest that high financial self-efficacy may paradoxically increase psychological burden and performance expectations in Indonesia’s digital era, thereby intensifying stress levels that undermine cognitive decision-making. This study contributes novel insights into counterintuitive psychological mechanisms that underlie financial behavior in the context of Indonesia’s digital transformation, highlighting the importance of integrating stress management into financial education programs targeting generation Z.

Kesediaan membayar lebih dalam industri travel: Peran strategis kepercayaan sebagai variabel mediasi

Uly Handayani Mukhra — 2026-06-29

This study investigates the roles of service quality, perceived risk, price fairness, and digital convenience in shaping consumers’ willingness to pay more (WTPM), with trust conceptualized as a central psychological mechanism in the digital travel context. Using a quantitative approach, data were collected from 207 consumers in Aceh who engaged in domestic and international travel in 2025 and were analyzed with Structural Equation Modeling (SEM). The findings reveal that service quality directly enhances both trust and WTPM, while price fairness and digital convenience exert their influence indirectly through trust, underscoring its mediating role. Notably, perceived risk does not significantly affect trust but positively influences WTPM, suggesting a potential risk-premium behavior, in which consumers are willing to pay more to mitigate uncertainty. This study advances the literature by repositioning trust not merely as a mediating variable, but as a key value-formation mechanism that translates external stimuli into economic behavior. The results highlight that, in digital travel services, consumers’ willingness to pay more is driven less by functional attributes and more by psychologically embedded trust. These insights offer important implications for both theory and practice, particularly in understanding consumer decision-making under uncertainty in technology-mediated environments.

Peran semangat kerja, komitmen kerja dan lingkungan kerja dalam meningkatkan kinerja karyawan tetap PT. Kirana Permata Muara Enim

Amelia Resta Maharani — 2026-06-30

This study aims to analyze the influence of work morale, work commitment, and work environment on employee performance at PT. Kirana Permata Muara Enim. The research employed a quantitative approach, with data collected through questionnaires distributed to 78 employees via a saturated sampling technique. The data obtained were then analyzed using multiple linear regression to determine the influence of each variable, both partially and simultaneously, on employee performance. The results showed that work morale had a negative but significant effect on employee performance, whereas work commitment and work environment had positive and significant effects. Simultaneously, all three variables significantly influenced employee performance. The implications of this study indicate that companies need to strengthen employee commitment through motivation, good communication, and rewards. In addition, companies should create a comfortable, safe, and supportive work environment to sustainably improve employee productivity and overall work quality.

Literasi digital, etika bisnis Islam, dan inovasi produk sebagai determinan keputusan pembelian konsumen pada marketplace Shopee di Kecamatan Banyuanyar

Daniel M. Rafli Agustias — 2026-07-11

This study examines the effects of digital literacy, Islamic business ethics, and product innovation on consumers’ purchasing decisions on the Shopee marketplace in Banyuanyar District. The study was conducted in response to the limited research integrating digital literacy and Islamic business ethics within the context of marketplace use in semi-rural areas. A quantitative approach with an associative research design was employed. The sample consisted of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The results indicate that digital literacy, Islamic business ethics, and product innovation each have a positive and significant effect on purchasing decisions. Simultaneously, all three independent variables significantly influence consumers’ purchasing decisions. These findings imply that marketplace sellers should improve the quality of digital information, apply Islamic business ethics principles, and develop product innovations that respond to consumer needs. In addition, marketplace providers and local governments should strengthen digital literacy programs and business assistance initiatives to help consumers and business owners in semi-rural areas use digital marketplaces more effectively, ethically, and sustainably.

Peran electronic word of mouth (e-WOM) dan content marketing terhadap keputusan pembelian produk Essence Toner Finally Found You di Shopee

Fanny Rahmayanty — 2026-07-16

This study seeks to analyze the impact of electronic word of mouth (E-WOM) and Content marketing on Purchase Decisions for the local skincare company Finally Found You (FFY) on the Shopee e-commerce platform. Quantitative methods were employed, using an online questionnaire to gather data from 150 respondents, who were deliberately selected based on a criterion of 10 times the number of research indicators. Participants were Shopee consumers in Indonesia who had reviewed evaluations and promotional materials for FFY products. Data analysis was conducted utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS to evaluate the measurement and structural models. The findings demonstrate that electronic word of mouth and Content marketing exert a positive and substantial influence on Purchase Decisions. All constructs met the validity and reliability standards, as determined by convergent validity, discriminant validity, and composite reliability, while bootstrapping results confirmed the significance of inter-variable relationships. The study's findings suggest that improving digital reputation via consumer reviews and providing innovative marketing content are critical factors affecting purchasing decisions. This implies that FFY must sustain outstanding digital engagement to uphold consumer trust and boost sales conversions in the fiercely competitive skincare sector.

Analisis pengalaman perilaku terhadap niat berkunjung kembali di mediasi oleh kepuasan pelanggan generasi Z di coffee shop

Silvia Angelina — 2026-07-18

Increasing competition in the coffee shop industry has made it increasingly important for businesses to retain Generation Z customers by creating positive customer experiences. This study examines the effect of behavioral experience on revisit intention, with customer satisfaction serving as a mediating variable. The sample consisted of 200 Generation Z consumers who had visited coffee shops and purchased their products in Bandung, Indonesia. This study employed a quantitative approach with a causal research design. Primary data were collected through an online questionnaire administered via Google Forms and analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that behavioral experience has both direct and indirect effects on revisit intention. Behavioral experience also influences customer satisfaction, which, in turn, affects customers’ intention to revisit. The mediation analysis confirms that customer satisfaction mediates the relationship between behavioral experience and revisit intention. These findings offer practical insights for coffee shop operators seeking to develop customer experience strategies tailored to Generation Z, thereby increasing customer satisfaction, encouraging repeat visits, and supporting long-term business sustainability.

Eksplorasi purchase intention pada produk smartphone melalui social media communication, consumer attitude dan brand trust

Millenia Syafitri — 2026-08-25

This study analyzes the effect of social media communication efficacy on purchase intention through consumer attitude and brand trust. This study used a quantitative approach, collecting data through questionnaires distributed to 144 respondents selected through purposive sampling. The data were analyzed using PLS-SEM in SmartPLS. The results indicate that social media communication efficacy positively affects purchase intention through the mediating roles of consumer attitude and brand trust. However, the direct effect of social media communication efficacy on purchase intention is not statistically significant. The findings confirm that consumer attitude and brand trust mediate the relationship between social media communication efficacy and purchase intention. Theoretically, these findings strengthen the understanding that effective social media communication can enhance purchase intention when it contributes to favorable consumer attitudes and stronger brand trust. Practically, companies should develop engaging, credible, and consumer-relevant social media content and conduct periodic surveys to understand consumer expectations regarding smartphones better.

Kepemimpinan transformasional, digital dexterity, dan orientasi kewirausahaan: Bukti dari UMKM kreatif

Acim Acim — 2026-08-25

This research is motivated by the importance of leadership and digital skills in improving entrepreneurial orientation in creative MSMEs in Ciamis Regency. The purpose of this study is to analyze the effect of transformational leadership on entrepreneurial orientation with digital dexterity as a mediating variable. This study uses a quantitative approach with an explanatory survey method. The study population was employees of creative MSMEs in Ciamis Regency with a sample of 100 respondents determined using the Slovin formula and purposive sampling technique. Data collection was carried out through a questionnaire with a five-point Likert scale. Data analysis used Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results of the study indicate that transformational leadership has a positive and significant effect on digital dexterity. Digital dexterity has also been shown to have a positive and significant effect on entrepreneurial orientation. Furthermore, transformational leadership has a positive and significant direct effect on entrepreneurial orientation. The findings of this study indicate that the mediation path of digital dexterity has not reached a significant level, suggesting the existence of barriers in transforming digital capabilities into concrete entrepreneurial actions.

Pengaruh pemasaran media sosial dan minat beli terhadap keputusan pembelian konsumen

Diah Mey Saputri — 2026-08-26

The research is motivated by the increasing used car market in Indonesia and the optimization of digital marketing through Instagram and TikTok, which has successfully increased the company's sales in the 2023–2025 period. This study aims to analyze the influence of social media marketing on consumer purchasing decisions of used cars at PT Repanjmotor, with purchase intention as a mediating variable. The method used is quantitative associative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The research sample consisted of 167 respondents from a population of 901 consumers selected using purposive sampling. Primary data were collected through a Likert scale questionnaire and analyzed using SmartPLS. The results show that social media marketing has a positive and significant effect on purchase intention and purchase decisions. In addition, purchase intention is proven to partially mediate the influence of social media marketing on purchase decisions, with an R² value of 71.9%

Determinan perilaku konsumtif mahasiswa Gen Z: Peran literasi keuangan dan gaya hidup modern

Catur Erviana Setyaningsih — 2026-08-27

Consumptive behavior is the tendency to purchase goods or services based on personal desires rather than rational needs, which is a concern in Ngawi Regency as one of the areas with a high poverty rate in East Java, especially among Generation Z who are vulnerable to excessive consumption. This study aims to analyze the influence of financial literacy and lifestyle on the consumptive behavior of Generation Z students in Ngawi Regency. The study uses an explanatory quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis technique using SmartPLS 4. Data were obtained through primary and secondary sources from Generation Z students at universities in Ngawi Regency. The results show that financial literacy and lifestyle have a positive and significant effect on the consumptive behavior of Generation Z students. These findings indicate that student consumptive behavior is influenced by the ability to manage finances and lifestyle patterns of individuals.

Consumers’ intention to use a cashless parking payment system at Duta Mall Palangka Raya: a technology acceptance model approach

Andrey Anggiat Imannuel Simanjuntak — 2026-08-27

This study examines consumer acceptance of a cashless parking payment system at Duta Mall Palangka Raya by drawing on the Technology Acceptance Model (TAM) framework. Specifically, it investigates the extent to which perceived ease of use and perceived usefulness predict users' intention to adopt the system, while also evaluating the mediating function of attitude toward using within these relationships. Employing a quantitative associative design, data were gathered through an online questionnaire distributed to 96 mall visitors selected via probability sampling based on Cochran's formula. Structural equation modelling through Partial Least Squares (PLS) in SmartPLS version 3 was applied for hypothesis testing. Findings indicate that perceived ease of use significantly determines intention to use, whereas perceived usefulness yields no statistically significant direct effect. Attitude toward using partially mediates both relationships. These results highlight that enhancing interface usability is a critical pathway through which positive user attitudes are formed, ultimately driving greater adoption of cashless parking payment technology.

Manajemen keuangan perusahaan dan nilai perusahaan: Peran profitabilitas, likuiditas, dan efisiensi aset pada sektor energi di Indonesia

Rachel Oktavia Audina — 2026-08-27

Firm value reflects investors’ perceptions of a company’s performance and prospects, particularly in the capital-intensive energy sector. This study examines the effect of profitability, liquidity, and activity ratios on firm value in energy companies listed on the Indonesia Stock Exchange during 2020–2024. A quantitative approach with multiple linear regression is applied using purposive sampling, resulting in 7 firms and 35 observations. Profitability is proxied by Return on Assets (ROA), liquidity by Current Ratio (CR), activity ratio by Total Asset Turnover (TATO), and firm value by Price to Book Value (PBV). The results show that ROA, CR, and TATO have a positive and significant effect on firm value. These findings indicate that efficient asset utilization, adequate liquidity, a strong activity ratio, and strong profitability serve as important signals for investors in assessing firm performance and increasing firm value in the capital market.

Implementasi optimalisasi strategi pemasaran digital pada live streaming akun Instagram Kelana Kids menggunakan HBR marketing strategy formulation framework

Sofia Khodijah — 2026-08-27

Engagement rate is a key indicator of success in digital marketing strategies, particularly on Instagram. This study aims to address the low engagement rate of the Kelana Kids Instagram account through the HBR Marketing Strategy Formulation Framework. The study adopts an action research approach. Data were collected through participatory observation, interviews, documentation, and analysis of viewer retention rate and engagement rate. Findings indicate that low audience engagement resulted from the absence of structured live streaming procedures and operational guidelines. The intervention involved developing a Live streaming Handbook, defining person-in-charge (PIC) roles, and implementing Trello as a coordination tool. The implementation showed an increase in engagement rate from 0.03% to 0.16%, alongside an average viewer retention rate improvement of 28.15% and enhanced team involvement in live streaming execution. These findings suggest that structured and interactive marketing strategies may enhance audience engagement. This study extends the application of the HBR Marketing Strategy Formulation Framework to digital live streaming strategies for social media–based SMEs.

Beban kerja, keseimbangan kehidupan kerja, kinerja mahasiswa yang bekerja: Studi pada mahasiswa di Kabupaten Garut

Azki Abdul Hadi — 2026-08-27

This study examines the performance of working undergraduate students in Garut, responding to escalating industrial demands for experienced graduates. Employing a quantitative approach, data were gathered via questionnaires from 100 students (cohorts 2021–2025) selected through purposive sampling. Data analysis was executed utilizing PLS-SEM via SmartPLS 3.0 software. Hypothesis testing demonstrates that workload exerts a significant positive influence on student-workers' performance, identifying such pressure as a strategic challenge stressor that stimulates self-development. Work-life balance also significantly enhances performance, bolstered by time-management flexibility. Theoretically, this research reinforces the validity of the Challenge-Hindrance Stressor Framework and extends support for the Theory of Work-Family Enrichment, confirming that academic roles enrich workplace performance. Practically, managerial implications emphasize the urgency for companies to provide scheduling flexibility for student employees to minimize potential role conflict while maintaining an optimal work ethic.

Determinasi burnout pegawai: Peran role conflict, role ambiguity, dan cyberloafing

Deltri Apriyeni — 2026-08-27

Burnout is a critical psychological phenomenon within public sector organizations, particularly in healthcare service institutions. This study examines the partial and simultaneous effects of role conflict, role ambiguity, and cyberloafing on burnout among 47 employees at the Sungai Penuh City Health Office using a total sampling technique. A primary novelty of this research is the positioning of cyberloafing as an adaptive coping mechanism rather than a purely destructive behavior. Employing a quantitative approach with multiple linear regression analysis, the results demonstrate that role conflict and role ambiguity have positive and significant impacts on burnout. Conversely, cyberloafing exerts a significant negative influence on burnout, indicating its role in mitigating workplace exhaustion. Simultaneously, these three variables significantly affect burnout. These findings offer strategic implications for public sector human resource management in designing role-clarity policies and proportional internet usage regulations as preventive measures against employee burnout.

Implementasi electronic business di sektor kesehatan: transformasi digital, efisiensi layanan, dan implikasinya terhadap kinerja organisasi kesehatan

Nurhaeni Sikki — 2026-08-28

Digital transformation has accelerated the adoption of electronic business (e-business) as a strategic approach to improving performance and competitiveness in the healthcare sector. E-business in healthcare extends beyond electronic transactions to include integrated information systems, service management, digital marketing, and interactive communication between healthcare providers and patients. This study aims to analyze the implementation of e-business in the healthcare sector and its impact on operational efficiency, service quality, and organizational performance. The research employs a systematic literature review approach by examining national and international scholarly articles published between 2015 and 2024. Data were collected from reputable academic databases, including Scopus, Web of Science, and Google Scholar, and analyzed using thematic and narrative synthesis.

Peran pemilik UMKM dalam pengambilan keputusan struktur modal pada UMKM gula kelapa di Kabupaten Banyumas

Isnaeni Rokhayati — 2026-08-28

The purpose of this study is to determine and analyze how the influence of internal characteristics, in the form of liquidity variables and profitability, and characteristics of the owners of Coconut Sugar MSMEs, in the form of the level of knowledge of MSME owners and the experience of MSME owners, is expected to be used as a basis for making decisions to fulfill debt in MSMEs. This study used multiple linear regression analysis of panel data. The respondents in this study were 100 coconut sugar MSME owners in Banyumas Regency. The results showed that profitability has a significant positive effect on leverage. Meanwhile, the liquidity variable and the characteristics of coconut sugar MSME owners, namely the owner's level of knowledge and experience, did not affect leverage. When determining MSME owners' capital needs, it is necessary to consider factors that influence debt decisions, namely profitability, a measure of business ability reflected in the level of profit used to repay debt obligations on time. While liquidity, knowledge, and experience do not influence when MSME business owners make financial decisions, they are needed to maintain business continuity.

Motivasi kerja dan kinerja karyawan: Peran mediasi kepuasan kerja pada sektor kepelabuhan

Alpan Bismarullah — 2026-08-28

This study aims to analyze the effect of work motivation on employee performance, with job satisfaction serving as a mediating variable at PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok. The research uses a quantitative approach with a causal associative design and involves 116 company employees. Data were collected through a Likert-scale questionnaire. Data were analyzed using regression and mediation testing with the PROCESS Macro and bootstrapping. The results indicate that work motivation and job satisfaction each have a positive and significant effect on employee performance, and that job satisfaction significantly mediates the effect of work motivation on employee performance, confirming that performance improves both directly and by strengthening employees' psychological conditions. These findings emphasize the importance of integrated management of work motivation and job satisfaction as a strategy to enhance employee performance in the port service sector.

Optimalisasi ZMOT: strategi digital marketing untuk kesuksesan startup layanan penerjemah bahasa

Ayouvi Poerna Wardhanie — 2026-08-28

This study aims to determine how to increase the Zero Moment of Truth (ZMOT) for a language translation startup through digital marketing strategies on Instagram. Using the SOSTAC framework, the plan integrates six core stages: situation analysis, objectives, strategy, tactics, action, and control. This approach was selected for its structured and detailed application of marketing communication elements, making it ideal for planning, branding, and expanding a new business's reach. The findings suggest that Instagram biographies must be clear and detailed, while content planning should be organized using Meta Business Suite and Google Spreadsheets. Key actions include posting content aligned with audience preferences, collaborating with relevant influencers, crafting captions with strategic hashtags, and implementing direct chat automation for real-time feedback. During the control phase, performance was measured through historical performance analysis, variability analysis, and opportunities for enhancement. These metrics led to the conclusion that understanding audience preferences and diversifying digital marketing tactics significantly and positively impacted monthly engagement levels, successfully strengthening the startup's digital presence and consumer trust

Peran mediasi financial literacy pada hubungan antara conscientiousness dan financial well-being: studi pada pekerja gig economy generasi Z di Indonesia

Mochamad Zidny Fithon — 2026-08-29

The rapid development of Indonesia's digital economy has transformed the employment structure through the emergence of the gig economy. The rapid growth of the gig economy in Indonesia creates new challenges for Generation Z workers, particularly financial uncertainty due to income fluctuations and limited social security. This condition underscores the crucial role of conscientiousness and financial literacy in achieving financial well-being. This study examines the effect of conscientiousness on financial well-being, positioning financial literacy as a mediating variable. A quantitative approach was used through a survey method of 158 gig economy workers aged 18–27 years selected using a purposive sampling technique. Data were analysed using bootstrapped mediation regression techniques in Jamovi 2.6.26 (Windows). The results showed that conscientiousness and financial literacy had a significant positive effect on financial well-being. Furthermore, financial literacy functioned as a partial mediator with a mediation proportion of 17.3%. These findings confirm that a disciplined personality trait can improve financial well-being directly and through strengthening financial literacy. A holistic financial education program is highly recommended to strengthen workers' financial resilience in facing economic fluctuations in the current digital era.

Budaya organisasi dan disiplin kerja sebagai determinan kinerja karyawan pada industri jasa kepelabuhanan

Bestari Ayuningtyas — 2026-08-29

This study analyzes the influence of organizational culture and work discipline on employee performance at PT Pelabuhan Indonesia (Persero) Regional II Tanjung Priok. The study uses a quantitative, associative approach and involves 116 respondents. Data were collected through the distribution of Likert-scale questionnaires and analyzed using multiple linear regression techniques. The results indicate that both organizational culture and work discipline have a positive and significant effect on employee performance, both partially and simultaneously. Together, these two variables explain most of the variation in employee performance, while the remaining variation is influenced by other factors outside this study's model. These findings suggest that strengthening organizational culture and consistently applying work discipline are important strategies for port service companies to enhance employee performance sustainably.

Peran sikap, norma subjektif, dan kontrol perilaku dalam hubungan antara sustainable influencer dan minat beli produk ramah lingkungan pada generasi Z

Diyanti Dewina Hassan — 2026-08-29

As public attention to environmental issues continues to grow, the popularity of sustainable influencers has also increased, including Nupi through her Instagram account @ceritanupi, which is widely followed by Gen Z. This study aims to examine the influence of the sustainable influencer @ceritanupi on green product purchase intention among Generation Z, with attitude toward behavior, subjective norm, and perceived behavioral control serving as mediating variables. A quantitative approach was employed through an online survey of 181 Generation Z respondents, defined as individuals born between 1998 and 2012, who had been exposed to content posted by @ceritanupi. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that the sustainable influencer significantly influences attitude toward behavior, subjective norm, and perceived behavioral control. However, the sustainable influencer does not have a significant direct effect on green product purchase intention. The influence on purchase intention occurs only through attitude toward behavior and perceived behavioral control, while subjective norm has no significant effect. Based on these findings, collaboration with sustainable influencers such as @ceritanupi can be utilized as a marketing strategy for green products. However, it should be supported by approaches aligned with consumer characteristics to increase purchase intention effectively.

Adopsi e-business dan kesiapan digital pada UMKM: Pendekatan kerangka Technology-Organization-Environment (TOE)

Fadhilah Akbar — 2026-08-29

Digital transformation has encouraged micro, small, and medium enterprises (MSMEs) to adopt e-business to enhance competitiveness, operational efficiency, and business sustainability. However, the level of e-business adoption and digital readiness among MSMEs is still influenced by various internal and external factors. This study aims to analyze the influence of technological, organizational, and environmental factors on e-business adoption and to identify the digital readiness level of F&B MSMEs in Cimahi City. A quantitative approach was used, collecting data through questionnaire surveys from 100 MSME owners, which were then analyzed using PLS-SEM. The results indicate that organizational and environmental factors have a positive and significant effect on e-business adoption, whereas technological factors do not have a significant effect. The research model demonstrates moderate to substantial explanatory power, explaining more than half of the variance in e-business adoption. The digital readiness assessment further reveals that most MSMEs have reached the digital transformation stage, while the remaining enterprises are at the innovation, transition, and basic stages. These findings indicate that strengthening organizational capacity and enhancing external environmental support play a more dominant role than technological readiness in promoting e-business adoption.

Customer satisfaction and loyalty in B2B relationships: a systematic review of relational and digital drivers

Alessandra Natasya Panie — 2026-08-29

Business-to-business (B2B) relationships form the foundation of competitive advantage in modern supply chains; however, research on the factors influencing customer satisfaction and loyalty remains fragmented and dominated by pre-digital relational paradigms. This study aims to synthesize the key determinants of B2B customer satisfaction and loyalty through a systematic literature review based on the PRISMA 2020 protocol. A total of 47 articles indexed in Scopus and Emerald Insight from the 2020–2026 period were systematically analyzed. The results indicate that trust and commitment are the most consistent determinants of customer satisfaction and loyalty. Furthermore, information technology-enabled transparency, the quality of tracking information, and ethical data governance strengthen trust formation within digital B2B ecosystems. Conversely, conflict and opportunism act as moderators that weaken the link between satisfaction and loyalty. This study proposes a shift in perspective from dyadic relationships to a digitally integrated, network-based approach and emphasizes the importance of strengthening digital capabilities and relational investments to enhance B2B customer loyalty.

Transformational leadership, organizational culture, and OCB: The mediating role of commitment in high-pressure service environments

Wachyu Hari Haji — 2026-08-30

This study examined the influence of transformational leadership and organizational culture on Organizational Citizenship Behavior (OCB) within digitally integrated food and beverage service environments in DKI Jakarta. The study also investigated the mediating role of organizational commitment in explaining employee discretionary behavior. A quantitative explanatory approach was employed using survey data collected from 216 employees through structured questionnaires distributed via digital communication channels. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that transformational leadership and organizational culture significantly influenced organizational commitment and OCB. Organizational culture demonstrated a stronger effect on OCB than transformational leadership, indicating that digitally coordinated work systems and institutionalized organizational values functioned as stable drivers of employee behavior. Organizational commitment also significantly mediated the relationship between leadership, culture, and OCB.