Journal of Management and Digital Business

The impact of brand love on brand loyalty with self-esteem and social-influence as a mediating role: Indonesian photography industries

Kamaaluddin Kamaaluddin — 2025-04-26

In today's digital age, the photography industry is experiencing rapid growth, fueled by increasing public interest in photography, advancing camera technology, and social media's influence. Along with the increased competition among photography companies as a result of this growth, it is essential to recognize the elements influencing brand loyalty. This study examines how Brand Love influences Brand Loyalty in Indonesia's photography industry, with self-esteem and social influence as mediating variables. The research employs a quantitative approach, gathering data from photographers and photography enthusiasts in Indonesia. The study analyzes the relationships between variables using Structural Equation Modeling (SEM) with SmartPLS Version 4.0. The results show that Brand Love significantly improves Brand Loyalty and that this link is mediated by social-influence and self-esteem. This research contributes valuable insights into brand dynamics within the photography industry and provides practical recommendations for marketers seeking to enhance brand loyalty in a competitive market environment.

Purchase intention produk ramah lingkungan: Pendekatan theory of planned behavior

Cecilia Dwi Octavia — 2025-04-26

This study analyzes the influence of attitude, subjective norm, and perceived behavioral control on purchase intention for environmentally friendly products. The sample consisted of 100 active students from Widya Mandala Catholic University Surabaya, Madiun Campus, collected using Google Forms with purposive sampling. Data analysis was conducted using multiple linear regression. The results indicate that attitude, subjective norm, and perceived behavioral control significantly influence the purchase intention of environmentally friendly products. Positive attitude, social support from the environment, and high self-control contribute to increasing consumers' purchase intention. These findings confirm that the stronger these three factors are, the higher consumers' intention to purchase environmentally friendly products, consistent with the Theory of Planned Behavior framework.

Kunci loyalitas pelanggan Skincare Emina: Kepuasan atau profitabilitas pelanggan?

Rosa Amilinda — 2025-04-26

This study aims to analyze the influence of satisfaction and profitability on consumer loyalty to Emina skincare products. Data was collected by distributing questionnaires to Emina Skincare consumers in Surabaya who had used the product at least twice. A total of 107 consumers who met the criteria were collected as respondents. The sampling technique used was purposive sampling. SEM-PLS was used to analyze the relationship between variables. The study's results indicate that customer satisfaction directly, positively, and significantly affects customer loyalty and profitability, strengthening the relationship between satisfaction and customer loyalty toward Emina Skincare.Additionally, consumer profitability also demonstrated a significant impact on consumer loyalty. The beauty industry in Indonesia, particularly in Surabaya, continues to grow, making the findings of this study highly significant for beauty product companies. Companies can enhance customer loyalty by developing product advantages and customer service, increasing customer satisfaction and profitability, thereby strengthening loyalty toward Emina Skincare products.

Dampak pelatihan, pengalaman, dan lingkungan kerja fisik terhadap produktivitas kerja karyawan PT.X bagian produksi Plywood

Afina Rosse Pawitri — 2025-04-26

Human resources (HR) plays a crucial role in driving the progress and success of an organization. The abilities, knowledge, and skills of employees have a direct impact on productivity. To face increasingly fierce business competition, companies must improve employee productivity to compete quickly and efficiently. This study aims to analyze the impact of training, experience, and physical work environment on employee productivity in PT.X. Data was gathered from 102 respondents in the plywood production department using a purposive sampling method with a descriptive quantitative approach applied in the study. The impact of training, experience, and the physical work environment on productivity was assessed using multiple linear regression methods. The results of this study show that job training has a significant effect on employee productivity, while experience and physical work environment do not show a significant effect. This indicates that improving skills through training is more effective in driving productivity than work experience and physical working environment conditions. Therefore, companies are advised to prioritize training programs on an ongoing basis to improve employee capabilities and work efficiency.

Analysis of consumer motivation on purchase intention of Flimty Fiber

Sinta Bella Soe — 2025-04-26

This study analyzes the factors influencing consumer purchase intention of “Flimty Fiber” health products in West Kalimantan. These factors include health consciousness, utilitarian value, and subjective norms, with attitude as a mediating variable. The approach is quantitative research and data collection using a questionnaire with 200 respondents who meet the criteria. The sampling technique used was purposive sampling, and data analysis was carried out using the Partial Least Square (PLS) method. This study identified that health consciousness and utilitarian value significantly influence purchase intention. Attitude also mediates the relationship between utilitarian value, subjective norms, and purchase intention. However, health consciousness has no significant influence on attitude or an indirect influence on purchase intention, while subjective norms do not directly influence purchase intention. This research provides new perspectives for manufacturers and marketers of health products to prioritize functional value and pay attention to social pressure or social influence in building positive consumer attitudes toward products.

Workload, Job Stress, and Employee Turnover Intention

Ferdinandus Constantio S. — 2025-06-03

This study employs a quantitative design to examine the impact of job stress and workload on employee turnover intention, the relationship between workload and job stress, and the mediating effect of job stress on the association between workload and this intention. The population comprises the employees of Company X in West Java, specifically in the southern region, totaling 898. Furthermore, the Issac and Michael formula counts the representative samples, i.e., 270. After distributing the questionnaire, this study received only 238 responses. Then, their responses are analyzed using the covariance-based structural equation model. Finally, this investigation reveals a positive effect of job stress and workload on turnover intention, a positive association between workload and job stress, and job stress acting as the mediation. Based on this evidence, this study provides guidelines for the company to develop a comprehensive retention strategy that aligns with this intention, thereby preventing the loss of productive employees.

Investigating the determinants of customer loyalty at Kedai Kopi Kulo in Jakarta

Evelyn Aurelia — 2025-06-30

The food and beverage industry in Indonesia experienced significant growth, driven by changes in urban lifestyles, including the rising popularity of coffee consumption across generations. Kedai Kopi Kulo, despite its initial success during its early establishment, faced challenges as evidenced by a decline in its Top Brand Index from 2020 to 2024. This decline was suspected to be linked to decreasing levels of customer loyalty. This study evaluated the influence of service quality, price fairness, and store atmosphere on customer loyalty, with customer satisfaction serving as a mediating variable. The research adopted a quantitative approach using a cross-sectional survey of 205 respondents selected through purposive sampling. Data analysis was conducted using SEM-PLS. The findings revealed that price fairness and store atmosphere had a positive and significant impact on customer satisfaction, which in turn affected customer loyalty. However, service quality did not significantly influence either variable. These results provided strategic insights for Kedai Kopi Kulo, emphasizing the importance of focusing on price fairness and store atmosphere to enhance customer loyalty.

Kreativitas, e-WOM, motif, dan kepemimpinan merek dalam membangun minat pembelian ulang: Peran mediasi emosi pada minuman kekinian di Kota Batam

Edy Yulianto Putra — 2025-07-07

Social media commerce has increasingly served as a primary platform for sharing product and service information, while also facilitating the buying and selling process. It has become a crucial source of information in consumer purchasing decisions. This study aims to examine the effects of stimuli, namely creativity, electronic word of mouth (E-WOM), motives, and brand leadership, on repurchase intention, with emotion acting as the mediating variable, among consumers of contemporary beverages in Batam City. Data were collected through a questionnaire distributed to 288 respondents and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The findings indicate that creativity, E-WOM, and motives have a significant and positive influence on repurchase intention through emotional mediation. In contrast, brand leadership has no significant effect. This study contributes to a broader understanding of the role of social media in shaping consumer purchasing decisions in the contemporary beverage industry. The findings also provide strategic implications for business actors to focus on enhancing creativity, strengthening word-of-mouth communication on social media, and fostering emotional connections with consumers to encourage repeat purchases.

Peran kualitas sistem informasi, fitur produk, dan kepuasan pengguna terhadap keputusan penggunaan Layanan Pegadaian Digital (PDS) di Pegadaian Semarang

Fuad Hassan Widianto — 2025-07-08

PT Pegadaian is currently transforming into a modern financial institution by launching a digital application designed to simplify customer transactions. This study examines the impact of information system quality, product features, and user satisfaction on the decision to utilize Pegadaian Digital Services (PDS) in the Semarang area. A quantitative approach was employed, using primary and secondary data sources. Primary data were obtained through questionnaires distributed to 100 customers and analyzed using multiple linear regression. The results show that information system quality, product features, and user satisfaction all have a significant positive effect on the decision to use PDS. Among these, user satisfaction proved to be the most influential factor. These findings underscore the importance for Pegadaian to continually enhance its digital services by improving system reliability, developing user-centric features, and increasing overall customer satisfaction. Strengthening these aspects is essential to encourage continued use of Pegadaian’s digital platform in an increasingly competitive financial service environment.

Pembelian impulsif di era digital: Peran live streaming, content marketing, dan ulasan pelanggan online pada pengguna Shopee

Septanus Rita Mariana — 2025-07-08

Digital transformation has reshaped the global trade landscape, with e-commerce in Indonesia experiencing rapid growth. Impulse buying decisions in the digital context have become a dominant phenomenon. This study aims to analyze the influence of live streaming, content marketing, and online customer reviews on impulse buying behavior among Shopee users, as well as to identify the underlying psychological mechanisms of these relationships. The research adopts a quantitative paradigm with a descriptive design. The sample consists of active Shopee users in Bantul Regency, selected using an accidental sampling method. Data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that online customer reviews have the strongest influence on impulse buying on Shopee, followed by live streaming and content marketing. All three variables are proven to have a significant joint effect on impulse buying decisions. To optimize impulse buying on the Shopee platform, businesses should strategically leverage positive customer reviews and enhance interactive live-streaming features to increase consumer purchasing interest.

Kekuatan aktivitas pemasaran di media sosial dalam meningkatkan niat beli berulang produk Fore Coffee di Indonesia

Marzela Novia Rahmadini — 2025-07-09

The presence of various foreign and local coffee products has contributed to the growing number of coffee shops. Coffee consumption has become an integral part of today’s modern lifestyle. This study aims to analyze the structural model of marketing activities on social media, brand equity, value awareness, and brand loyalty in enhancing the repurchase intentions of Fore Coffee consumers in Indonesia. The population of this study consists of all Fore Coffee consumers in Indonesia, particularly those in major cities. The sampling technique used was purposive sampling. Data were collected through a questionnaire distributed via Google Forms, with a total of 158 respondents who met the research criteria. The data were analyzed using PLS-SEM. The results show that social media marketing activities have a positive and significant impact on brand equity, repurchase intentions, brand loyalty, and value awareness related to Fore Coffee. Furthermore, brand equity also has a positive and significant influence on repurchase intentions. Value awareness has a strong positive effect on brand loyalty. Likewise, brand loyalty positively and significantly influences the repurchase intentions of Fore Coffee consumers in Indonesia.

Dampak notifikasi merger dan akuisisi terhadap return saham pada perusahaan perbankan Indonesia

Angela Juwono — 2025-07-15

The increase in merger and acquisition activity both globally and nationally, particularly in the Indonesian banking sector, highlights the urgency of conducting an in-depth analysis of its impact on stock prices. This study aims to examine the effect of merger and acquisition announcements on the stock returns of banking companies in Indonesia, focusing on abnormal returns and cumulative abnormal returns during the period from 2020 to 2024. The research employs the event study method with two observation windows: 30 and 90 days, each consisting of 15 and 45 trading days before and after the announcement date. Merger and acquisition announcement data were obtained from the official website of Komisi Pengawas Persaingan Usaha. The sample includes five merger and acquisition events involving Indonesian banking institutions as acquirers, with actively traded shares on the Indonesia Stock Exchange. The results show that merger and acquisition announcements had no significant impact on abnormal returns or cumulative abnormal returns, in either short-term or long-term windows. This condition indicates that the market responded neutrally to the announcements observed.

Peran pemasaran digital dan modal usaha dalam meningkatkan pendapatan: studi empiris pada UMKM di Desa Bandar Tengah Kecamatan Bandar Khalifah

Ibnu Hadi — 2025-07-15

The development of digital technology and the availability of business capital are two key factors in increasing the income of MSMEs. This research aims to determine the influence of digital marketing and business capital on the income of MSMEs in Bandar Tengah Village, Bandar Khalifah District. The approach used is quantitative, with primary data obtained through the distribution of questionnaires and secondary data derived from relevant literature. The number of respondents was 35 MSME actors using a total sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 3.0 method. The research results indicate that digital marketing has a substantial impact on the income of MSMEs. Apart from that, business capital has also been proven to have a significant effect on income. These findings confirm that both digital marketing and individual business capital have an important role in increasing MSME income. Therefore, support in the form of digital training and easy access to capital is essential to encourage sustainable business growth.

Sustainable supply chain practices and business performance of culinary MSMEs in West Java

Tribowo Rachmat Fauzan — 2025-08-08

This study explores the relationship between sustainable supply chain practices and the business performance of Culinary MSMEs in West Java, Indonesia. Using a quantitative approach, data were gathered from 292 Culinary MSMEs through structured questionnaires and analyzed using SEM-PLS with SmartPLS software. The research examines three dimensions of sustainable practices—environmental, social, and economic—and their impact on MSME performance. Findings show that sustainable supply chain practices positively and significantly influence business performance by enhancing operational efficiency, customer satisfaction, and market reputation. The study provides empirical evidence from a developing country context and emphasizes the strategic importance of sustainability for MSMEs aiming to remain competitive and resource-efficient while addressing environmental and social challenges. It also highlights the role of policymakers and supply chain stakeholders in supporting sustainability integration within MSME operations. The study recommends future research to consider longitudinal or comparative approaches across regions to deepen insights into sustainable food supply chain practices.

Efektivitas diskon dan promosi digital dalam mempengaruhi keputusan pembelian konsumen wanita di e-commerce Indonesia

Maya Desvita Sari — 2025-08-14

The objective of this study is to examine the impact of discounts and digital promotions on consumer purchase decisions on the largest e-commerce platforms in Indonesia, specifically Shopee, Tokopedia, and Lazada, with a focus on female consumers in the city of Bandung. The background of this research is driven by the rapid growth of e-commerce and the high level of competition among platforms, which encourages the use of discount and digital promotion strategies to attract consumer attention. A survey method is employed in this study, utilising a quantitative approach and a purposive sampling technique, with 254 female respondents aged 18–34 years. Data was analysed using measurement models and structural models with the Partial Least Squares (PLS) approach. The results indicate that discounts and digital promotions have a positive and significant impact on consumer purchasing decisions, with discounts having a greater influence than digital promotions. These findings underscore the importance of developing targeted marketing strategies that incorporate discounts and digital promotions to effectively influence purchase decisions. This study concludes that optimal use of promotional strategies can enhance the competitiveness of e-commerce platforms in the increasingly competitive digital market.

Analisis social return on investment program CSV berbasis ekonomi sirkular untuk pemberdayaan UMKM

Catur Prasetya Wibowo — 2025-08-20

Creating Shared Value (CSV) offers a transformative approach to aligning business performance with societal progress. This study examines a CSV initiative by Universitas Airlangga that integrates circular economy principles to empower Micro, Small, and Medium Enterprises (MSMEs) in maggot and oyster mushroom cultivation in Surabaya, Indonesia. Conducted from February to May 2025, the program combined waste-to-resource innovation with community capacity building, directly targeting Sustainable Development Goals (SDGs) on poverty reduction, responsible production, and partnerships. Employing a mixed-method case study and the Social Return on Investment (SROI) framework, data were obtained through interviews, field observations, and financial analysis. The program achieved an exceptional SROI ratio of 32.02:1, indicating over thirty-two times the investment’s value returned as social benefits. Key outcomes include income growth, improved waste management, skill enhancement, and stronger community cohesion. This research advances the empirical understanding of CSV–circular economy integration and underscores the pivotal role of higher education institutions in catalyzing local-level social innovation.

Promosi digital, daya tarik iklan, citra merek, dan strategi tagline gratis ongkir dalam mendorong keputusan pembelian generasi Z di Tokopedia

Yudi Muahamad Taufiq — 2025-08-21

Advancements in information technology have accelerated the growth of online marketplaces, creating intense competition among e-commerce platforms in Indonesia. Generation Z, as a digital-native consumer group, represents a crucial segment to understand in the context of online shopping behavior. This study aims to evaluate the factors influencing Generation Z’s purchasing decisions on Tokopedia, focusing on promotion, advertising appeal, brand image, and the “free shipping” tagline. A quantitative research approach was employed using a survey of 106 respondents. The data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4. The results reveal that promotion, brand image, and the “free shipping” tagline have a significant positive effect on purchasing decisions, while advertising appeal does not show a significant influence. These findings provide new insights into enhancing the effectiveness of marketing strategies in responding to Generation Z’s preferences in the digital era. The study’s implications highlight the importance for Tokopedia to strengthen its brand image, maintain consistent promotional strategies, and continue leveraging the “free shipping” tagline as a core marketing strategy.