https://journal.nurscienceinstitute.id/index.php/jmdb/issue/feed 2025-10-02T12:39:37+07:00 Rosana Eri Puspita journal.jmdb@gmail.com Open Journal Systems <hr style="border: 0; border-top: 1px solid #ccc; margin: 20px 0;" /> <div style="font-family: arial; font-size: 14px; line-height: 1.7; text-align: justify; margin: 0 auto; max-width: 900px;"><img style="width: 25%; float: left; margin-right: 20px; border-radius: 6px; margin-bottom: 10px;" src="https://journal.nurscienceinstitute.id/public/journals/2/journalThumbnail_en_US.webp" alt="cover image" /> <div class="col-12 about_journal"> <table class="nursciencetable"> <tbody> <tr> <th>Journal title</th> <td><strong>: <a href="https://journal.nurscienceinstitute.id/index.php/jmdb" target="_blank" rel="noopener">Journal of Management and Digital Business </a></strong></td> </tr> <tr> <th>Initials</th> <td><strong>:</strong> JMDB</td> </tr> <tr> <th>Abbreviation</th> <td><strong>:</strong> J. Manag. Digit. Bus.</td> </tr> <tr> <th>Language</th> <td><strong>:</strong> English, Indonesian</td> </tr> <tr> <th>Management Style</th> <td><strong>:</strong> Open Access</td> </tr> <tr> <th>Frequency</th> <td><strong>:</strong> 3 issues per year</td> </tr> <tr> <th>DOI Prefix</th> <td><strong>:</strong> <a href="https://doi.org/10.53088/jmdb">10.53088/jmdb</a></td> </tr> <tr> <th>E-ISSN</th> <td><strong>:</strong> <a title="E-ISSN Journal of Management and Digital Business" href="https://issn.brin.go.id/terbit/detail/20210614181024731" target="_blank" rel="noopener">2797-9555</a></td> </tr> <tr> <th>Publisher</th> <td><strong>:</strong> Nur Science Institute, Indonesia</td> </tr> <tr> <th>Editor-in-Chief</th> <td><strong> : Rosana Eri Puspita </strong>(ScopusID: <a href="https://www.scopus.com/authid/detail.uri?authorId=57211888018" target="_blank" rel="noopener">57211888018</a>; SintaID: <a href="https://sinta.kemdikbud.go.id/authors/profile/6638899&amp;view=overview" target="_blank" rel="noopener">6638899</a>)</td> </tr> <tr> <th>License</th> <td><strong>:</strong> CC BY SA</td> </tr> <tr> <th>Citation Analysis</th> <td><strong>:</strong> <a href="https://www.scopus.com/results/results.uri?sort=plf-f&amp;src=dm&amp;sid=37ad3590fc2b82c6bea41fff43e2f0ba&amp;sot=a&amp;sdt=a&amp;sl=177&amp;s=%28REF%28%22Journal+of+Management+AND+Digital+Business%22%29+OR+REF%28%22Journal+of+Management+and+Digital+Business%22%29+AND+NOT+REF+%28%22International+Journal+of+Management+and+Digital+Business%22%29%29&amp;origin=searchadvanced&amp;editSaveSearch=&amp;txGid=494e22f2b2adda0df81bfe116f05d021&amp;sessionSearchId=37ad3590fc2b82c6bea41fff43e2f0ba&amp;limit=20" target="_blank" rel="noopener">Scopus</a>| <a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;and_facet_source_title=jour.1410302" target="_blank" rel="noopener">Dimensions</a> | <a href="https://sinta.kemdikbud.go.id/journals/profile/12051" target="_blank" rel="noopener">Sinta</a></td> </tr> </tbody> </table> </div> <hr style="border: 0; border-top: 1px solid #ccc; margin: 20px 0;" /></div> <div class="row card-panel lighten-5 identitas"> <p style="text-align: justify;"><strong data-start="171" data-end="217">Journal of Management and Digital Business</strong> [ISSN <a href="https://issn.brin.go.id/terbit/detail/20210614181024731" target="_blank" rel="noopener"><strong>2797-9555</strong></a>] is a peer-reviewed journal that publishes conceptual and empirical research in the fields of management and business. The journal covers a wide range of topics, including organizational behavior, leadership, human resource management, innovation, information technology, operations and supply chain management, marketing, strategic management, entrepreneurship, green business, banking, healthcare and hospital management, and digital business. The journal aims to contribute to academic discourse and practical advancements in both conventional and digital management contexts. Manuscripts must be original, unpublished, and written in clear <strong>English</strong> or <strong>Bahasa Indonesia</strong>. The journal accepts submissions in both languages and recommends language checking prior to submission.</p> <p style="text-align: justify;"><strong>Journal of Management and Digital Business</strong> has been nationally accredited <strong>SINTA 4 </strong>based on the <a href="https://arjuna.kemdikbud.go.id/#/pengumuman/648" target="_blank" rel="noopener">Decree of the Director General of Higher Education, Research, and Technology Number 72/E/KPT/2024</a>, concerning the Accreditation Ranking of Scientific Journals for the first period of 2024, starting from Volume 1 Number 1 in 2021 up to Volume 5 Number 3 in 2025</p> </div> https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/1881 2025-10-02T12:39:37+07:00 Tita Amalia Putri 211110002847@unisnu.ac.id Nurul Huda nurulhuda@unisnu.ac.id

<p>This research aims to test the influence of price, brand trust, and brand image on the decision to purchase Good Day coffee products in Jepara Regency. The sampling method employs purposive sampling, involving a total of 117 respondents who have both consumed and purchased Good Day coffee. Data collection is done through Google and analyzed using SmartPLS 3.0 software. Research results indicate that price variables and brand image have a positive and significant impact on purchasing decisions, suggesting that consumers consider both affordable price factors and positive brand perceptions when making purchasing decisions. Meanwhile, the brand trust variable does not have a significant effect on purchasing decisions. This result suggests that although consumers may trust the brand, their trust is not strong enough to influence their decision to buy Good Day coffee products, indicating that rational factors, such as price and brand image, are more dominant in consumer decision-making.</p>

2025-10-02T00:00:00+07:00 Copyright (c) 2025 Tita Amalia Putri, Nurul Huda https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/1909 2025-06-20T10:18:46+07:00 Tommy Setiawan Ruslim tommyr@fe.untar.ac.id

<p>Understanding Generation Z's behavioral intentions is critical to sustaining the growth of domestic tourism in Indonesia. This study investigates the factors influencing revisit intention among Gen Z tourists from Jakarta who have visited Alas Harum, a popular agrotourism destination in Bali, Indonesia. This research analyzes the responses of 232 respondents obtained through online questionnaires. The data are analyzed by using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that service quality positively and significantly affects tourist satisfaction and revisit intention, with tourist satisfaction mediating this relationship. Perceived risk is found to negatively and significantly affect both tourist satisfaction and revisit intention. However, tourist satisfaction does not mediate the relationship between perceived risk and revisit intention, indicating that perceived risk influences Gen Z’s travel decisions directly, without being mediated by affective factors such as satisfaction. These findings contribute to the tourism behavior literature by refining the application of TPB with experiential constructs and highlighting that satisfaction is not always a universal mediator in youth tourism. The study recommends that destination managers focus on both service excellence and risk communication to directly influence behavioral outcomes.</p>

2025-11-23T00:00:00+07:00 Copyright (c) 2025 Tommy Setiawan Ruslim