Journal of Management and Digital Business

The impact of brand love on brand loyalty with self-esteem and social-influence as a mediating role: Indonesian photography industries

2025-04-26T03:28:18+07:00

In today's digital age, the photography industry is experiencing rapid growth, fueled by increasing public interest in photography, advancing camera technology, and social media's influence. Along with the increased competition among photography companies as a result of this growth, it is essential to recognize the elements influencing brand loyalty. This study examines how Brand Love influences Brand Loyalty in Indonesia's photography industry, with self-esteem and social influence as mediating variables. The research employs a quantitative approach, gathering data from photographers and photography enthusiasts in Indonesia. The study analyzes the relationships between variables using Structural Equation Modeling (SEM) with SmartPLS Version 4.0. The results show that Brand Love significantly improves Brand Loyalty and that this link is mediated by social-influence and self-esteem. This research contributes valuable insights into brand dynamics within the photography industry and provides practical recommendations for marketers seeking to enhance brand loyalty in a competitive market environment.

Purchase intention produk ramah lingkungan: Pendekatan theory of planned behavior

2025-04-26T03:28:13+07:00

This study analyzes the influence of attitude, subjective norm, and perceived behavioral control on purchase intention for environmentally friendly products. The sample consisted of 100 active students from Widya Mandala Catholic University Surabaya, Madiun Campus, collected using Google Forms with purposive sampling. Data analysis was conducted using multiple linear regression. The results indicate that attitude, subjective norm, and perceived behavioral control significantly influence the purchase intention of environmentally friendly products. Positive attitude, social support from the environment, and high self-control contribute to increasing consumers' purchase intention. These findings confirm that the stronger these three factors are, the higher consumers' intention to purchase environmentally friendly products, consistent with the Theory of Planned Behavior framework.

Kunci loyalitas pelanggan Skincare Emina: Kepuasan atau profitabilitas pelanggan?

2025-04-26T03:28:11+07:00

This study aims to analyze the influence of satisfaction and profitability on consumer loyalty to Emina skincare products. Data was collected by distributing questionnaires to Emina Skincare consumers in Surabaya who had used the product at least twice. A total of 107 consumers who met the criteria were collected as respondents. The sampling technique used was purposive sampling. SEM-PLS was used to analyze the relationship between variables. The study's results indicate that customer satisfaction directly, positively, and significantly affects customer loyalty and profitability, strengthening the relationship between satisfaction and customer loyalty toward Emina Skincare.Additionally, consumer profitability also demonstrated a significant impact on consumer loyalty. The beauty industry in Indonesia, particularly in Surabaya, continues to grow, making the findings of this study highly significant for beauty product companies. Companies can enhance customer loyalty by developing product advantages and customer service, increasing customer satisfaction and profitability, thereby strengthening loyalty toward Emina Skincare products.

Dampak pelatihan, pengalaman, dan lingkungan kerja fisik terhadap produktivitas kerja karyawan PT.X bagian produksi Plywood

2025-04-26T03:28:09+07:00

Human resources (HR) plays a crucial role in driving the progress and success of an organization. The abilities, knowledge, and skills of employees have a direct impact on productivity. To face increasingly fierce business competition, companies must improve employee productivity to compete quickly and efficiently. This study aims to analyze the impact of training, experience, and physical work environment on employee productivity in PT.X. Data was gathered from 102 respondents in the plywood production department using a purposive sampling method with a descriptive quantitative approach applied in the study. The impact of training, experience, and the physical work environment on productivity was assessed using multiple linear regression methods. The results of this study show that job training has a significant effect on employee productivity, while experience and physical work environment do not show a significant effect. This indicates that improving skills through training is more effective in driving productivity than work experience and physical working environment conditions. Therefore, companies are advised to prioritize training programs on an ongoing basis to improve employee capabilities and work efficiency.

Analysis of consumer motivation on purchase intention of Flimty Fiber

2025-04-26T03:28:15+07:00

This study analyzes the factors influencing consumer purchase intention of “Flimty Fiber” health products in West Kalimantan. These factors include health consciousness, utilitarian value, and subjective norms, with attitude as a mediating variable. The approach is quantitative research and data collection using a questionnaire with 200 respondents who meet the criteria. The sampling technique used was purposive sampling, and data analysis was carried out using the Partial Least Square (PLS) method. This study identified that health consciousness and utilitarian value significantly influence purchase intention. Attitude also mediates the relationship between utilitarian value, subjective norms, and purchase intention. However, health consciousness has no significant influence on attitude or an indirect influence on purchase intention, while subjective norms do not directly influence purchase intention. This research provides new perspectives for manufacturers and marketers of health products to prioritize functional value and pay attention to social pressure or social influence in building positive consumer attitudes toward products.