Journal of Management and Digital Business

Komitmen organisasi pegawai puskesmas: Integrasi karakteristik individu, karakteristik pekerjaan, pengalaman kerja, dan kualitas kehidupan kerja

2026-02-23T23:00:11+07:00

This study is based on the increasing tasks and responsibilities of employees at Kemranjen I and II Community Health Centers, particularly in the service and data management sectors in Kemranjen District. The objective of this research is to analyze the influence of individual, job, and work experience characteristics on organizational commitment. This study employs a quantitative method, with data collection conducted through questionnaires and observations. The population consists of 121 employees, and the sampling technique used is total sampling, whereby the entire population serves as the sample. The analysis is performed using the Partial Least Squares (PLS) approach with a Structural Equation Modeling (SEM) framework. The results indicate that individual characteristics, job characteristics, work experience, and quality of work life each have a positive and significant effect on organizational commitment. Affective Events Theory explains how internal and external factors trigger positive emotions, thereby strengthening employees' emotional attachment, so it is recommended to optimize these factors to increase organizational commitment.

Unpacking the work-life balance-performance link: Engangement and job satisfaction as mediators

2026-02-23T23:00:08+07:00

This study examines the effect of work-life balance on employee performance, with employee engagement and job satisfaction tested as parallel mediators. Using a quantitative design, we surveyed 115 production employees at a garment manufacturing company in Jepara, Indonesia, selected through purposive sampling. Data were collected using a 5-point Likert-scale questionnaire and analyzed using PLS-SEM. The results show that work-life balance does not have a significant direct effect on employee performance. However, work-life balance has a positive and significant effect on both employee engagement and job satisfaction, and each mediator, in turn, has a positive and significant effect on employee performance. These findings confirm full mediation in a parallel model, with the employee engagement pathway (cognitive motivational) stronger than the job satisfaction pathway. Practically, organizations should prioritize work-life balance policies that foster engagement to improve performance. This study is limited by its cross-sectional design and focus on a single manufacturing industry, which may constrain the generalizability of the results.

The impact of income diversification on the market value of Indonesian banking companies

2026-04-22T13:43:48+07:00

This study examines the effect of bank income diversification on the market value of Indonesian banking firms. The sample consists of eight banks listed on the Indonesia Stock Exchange over the 2015 to 2021 period. Income diversification is measured by the proportion of Net Non-Interest Income (NNII), market value is proxied by Tobin’s Q, and bank profitability, measured by return on assets (ROA), is included as a control variable. The sample was selected purposively based on data availability and consistency, resulting in 56 observations. The study employs multiple linear regression analysis. The results indicate that income diversification has a positive and statistically significant effect on market value. These findings suggest that diversifying income sources can enhance bank valuation and encourage banks to expand non-interest income streams to sustain value creation. However, the study is limited by its sample size and observation period, which leaves room for broader future research. Theoretically, the findings support signaling theory and portfolio theory, which suggest that income diversification can serve as a positive signal to investors while reducing the risks associated with dependence on interest income. In practice, the study highlights the importance of income diversification strategies for improving market valuation and strengthening the competitiveness of Indonesian banks.

Pemasaran digital dan minat berkunjung ke Lembang Park and Zoo: Peran content marketing, live streaming, celebrity endorser, dan e-WOM di TikTok

2026-04-22T13:43:46+07:00

The popularity of TikTok has made it a dominant digital platform that is strategic for various promotional activities, including those for tourist destinations. This provides opportunities for tourism managers to utilize engaging content marketing, live streaming, the involvement of popular figures as celebrity endorsers, and the dissemination of information through recommendations and reviews (electronic word of mouth) to increase engagement and visit intention among tourists via the TikTok social media platform. This study aims to analyze the influence of content marketing, live streaming, celebrity endorsers, and electronic word of mouth on the visit intention to Lembang Park and Zoo. The study employs a quantitative approach with 170 respondents who follow the Lembang Park and Zoo TikTok account, and analyses the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that content marketing, live streaming, celebrity endorsers, and electronic word of mouth positively influence visit intention. These findings imply that tourism destination managers need to integrate these four digital marketing strategies simultaneously, with an emphasis on selecting credible celebrity endorsers aligned with the destination’s image, to effectively build interest in visiting among social media users.

Analisis tantangan, strategi dan digitalisasi UMKM F&B dalam meningkatkan competitive advantage: Pendekatan systematic literature review

2026-04-22T13:43:44+07:00

This study aims to identify the main challenges and strategies for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (F&B) sector through a Systematic Literature Review (SLR). The methodology involved a literature search in the Scopus database using inclusion criteria such as relevance, publication within the last 10 years, and peer-reviewed status. From 18 selected articles, thematic analysis was conducted to identify recurring patterns related to MSMEs’ competitiveness. The analysis revealed three dominant thematic challenges, including limited organizational capacity, digital inertia, and low green readiness, which constrain MSMEs’ ability to adapt, innovate, and sustain competitive performance. The findings show that MSMEs face barriers such as weak managerial capabilities, supply chain vulnerabilities, and slow adoption of digital and sustainability practices. Recommended strategies include managerial capability development, supply chain strengthening, digital adoption, and sustainability integration.

Optimalisasi peran media sosial dalam meningkatkan efektivitas green marketing pada sektor industri dan bisnis

2026-04-22T13:43:42+07:00

One of the increasingly prominent marketing approaches is green marketing, which emphasizes sustainability and environmental responsibility. This study aims to analyze the role of social media in enhancing the effectiveness of green marketing and to identify key factors influencing its success, including consumer engagement, digital interaction, the role of influencers, and information transparency. This research employs a qualitative approach using a literature review method by examining various academic journals, books, and relevant sources. The results indicate that social media plays a strategic role in delivering sustainability messages in a broad, interactive, and persuasive manner, thereby increasing environmental awareness, strengthening positive brand image, and enhancing consumer loyalty toward green products. Furthermore, the integration of educational content, creative digital campaigns, and influencer collaboration significantly improves the credibility and attractiveness of green marketing strategies. However, the implementation of social media-based green marketing still faces several challenges, such as low environmental literacy, regulatory limitations, and the risk of greenwashing practices. Therefore, transparent, educational, and sustainable digital communication strategies are essential to optimize the effectiveness of green marketing and to generate positive impacts on environmental sustainability and long-term business performance.

Authentic Leadership, Organizational Citizenship Behavior, dan Keadilan Organisasi sebagai Pendorong Kepuasan Kerja: Bukti pada Perusahaan Manufaktur di Indonesia

2026-04-22T13:43:40+07:00

This research aims to examine the influence of Authentic Leadership, Organizational Citizenship Behavior, and Organizational Justice on Job Satisfaction. The population in this study was employees of PT. Sumber Graha Sejahtera Purbalingga. This study used a non-probability sampling technique with a purposive sampling approach. The determination of the number of samples was carried out using the Slovin formula, with a population of 864 employees and a tolerance level of error of 10%, resulting in an initial sample of 90 respondents. The classification of information in this investigation was firsthand information in the form of a questionnaire using a 1–5-point Likert scale. Meanwhile, the data testing procedure applied was SmartPLS 3.2.9. The results of the analysis showed that Authentic Leadership and Organizational Justice had a positive and significant influence on Job Satisfaction. This study also revealed that OCB was not significant for job satisfaction. The implications of this article indicate that the results of the study indicate that the results of the study can be a reference for organizations in improving employee satisfaction and performance through the implementation of appropriate leadership, increasing organizational justice, and strengthening positive behaviors such as OCB.

The influence of digital well-being on students' entrepreneurial intentions at Makassar State University

2026-04-22T13:43:38+07:00

This study aims to examine the effect of digital well-being on students' intentions to become entrepreneurs. A quantitative survey design was applied to students enrolled in the Entrepreneurship Study Programme at Makassar State University. A sample of 242 respondents was selected using simple random sampling with a margin of error of 5%. Data were collected using a validated and reliable Likert scale questionnaire. Data analysis used simple linear regression to evaluate the direct influence of digital well-being on entrepreneurial intentions. The results showed that digital well-being had a positive and significant influence on entrepreneurial intentions. This study concludes that a higher level of digital well-being strengthens students' ability to manage technology productively, which in turn increases their readiness for entrepreneurship. Theoretically, this research contributes by integrating digital well-being into the framework of entrepreneurial intentions in higher education. Practically, it is recommended that universities incorporate digital well-being skills into the curriculum of entrepreneurship programmes as a strategic effort to strengthen students' capacity to form effective entrepreneurial intentions in the digital age.

Purchase intention to virtual influencer marketing: Social presence theory highlights authenticity over influencer type

2026-04-22T13:43:36+07:00

Purchase intention endorsed by virtual influencers remains inconsistent across studies, leaving a practical gap in how exposure translates into buying. This study examines whether anthropomorphic appearance and behavior increase purchase intention via social presence and perceived authenticity, and whether influencer type matters. Guided by Social Presence Theory, we conducted a cross-sectional online survey; the hypothesized relationships were evaluated using SEM. Results show that anthropomorphic appearance and behavior significantly heighten social presence, social presence increases perceived authenticity, and perceived authenticity strongly predicts purchase intention. Conversely, influencer type shows no meaningful effect on authenticity and does not improve the indirect pathway from anthropomorphism to purchase intention. The findings recommend that practitioners prioritize human-like visual and behavioral cues and design interactions that cultivate social presence and authenticity rather than relying on celebrity status. Limitations include the cross-sectional design, use of a single virtual influencer stimulus, and a relatively homogeneous sample; future work should test multiple stimuli using longitudinal designs.

Peran fitur virtual try-on dan ulasan pelanggan online dalam meningkatkan niat beli konsumen: Studi pada produk lipstik Maybelline di Shopee

2026-04-22T13:43:27+07:00

This study examines the influence of the virtual try-on feature framed within the Unified Theory of Acceptance and Use of Technology (UTAUT) and online customer reviews on consumers' purchase intention toward Maybelline lipstick on Shopee. A quantitative approach was employed, with data collected from 114 active Shopee users in Parongpong District, West Bandung Regency. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that effort expectancy, performance expectancy, and online customer reviews have a positive and significant influence on purchase intention in the context of using the virtual try-on feature on the Shopee platform. Of the three variables examined, online customer reviews were identified as the dominant factor influencing consumers' purchase intention. These findings indicate that integrating augmented reality technology via the virtual try-on feature, supported by a credible customer review system, can reduce consumer uncertainty and enhance consumer confidence when purchasing cosmetic products online. This study provides practical implications for e-commerce platforms and cosmetic companies, particularly in optimizing interactive digital features and strengthening customer review management systems as strategies to enhance consumers' purchase intention in online marketplaces.

Retensi karyawan sebagai mediator pengaruh talent management terhadap kinerja karyawan di perusahaan pelayaran nasional

2026-04-22T13:43:34+07:00

This study aims to analyze the influence of talent management on employee performance in national shipping companies with employee retention as a mediating variable. This study uses a quantitative approach with the Structural Equation Modeling-Partial Least Squares (PLS-SEM) method using SmartPLS 3.0. The respondents in this study amounted to 130 employees who were selected through purposive sampling techniques, with the criteria of having worked for at least one year and being directly involved in the company's operational activities. Data processing is carried out through the evaluation stages of measurement models and structural models. The results of the study show that all the hypotheses proposed are accepted. Talent Management has a positive and significant effect on Employee Performance, as well as on Employee Retention. In addition, Employee Retention also has a positive effect on Employee Performance. The indirect effect test proves that Employee Retention mediates the influence of Talent Management on Employee Performance, showing that the more effective the company's talent management, the higher the retention and employee performance rates.

Understanding the role of investment decisions, free cash flow, and asset intensity in financial distress

2026-04-22T13:43:31+07:00

This study examines the effect of investment decisions, free cash flow, and asset intensity on financial distress in manufacturing companies listed on the Indonesia Stock Exchange during the 2021–2024 period. Using panel data from 141 firms with 564 observations, financial distress is measured by the Altman Z’-Score and analyzed through multiple linear regression employing the Random Effect Model. The results indicate that asset intensity has a significant negative effect on financial distress, while free cash flow has a significant positive effect, whereas investment decisions show no significant effect. These findings highlight the importance of asset utilization efficiency and effective oversight of free cash flow in reducing the risk of financial distress, and they support Agency Theory regarding the role of managerial monitoring in the management of corporate assets and cash. The study contributes to the literature by providing empirical evidence from a post-pandemic context, where firms face structural adjustments in financial and operational strategies.

Social validation sebagai mediator pengaruh price pada impulsive purchase

2026-04-22T13:43:29+07:00

This study aims to analyze the effect of price on impulsive purchasing with social validation as a mediating variable among consumers of Adidas running shoes in Malang City. The increasing trend of running and the dominance of the Adidas brand in the sports shoe market make consumer impulsive purchasing behavior an important phenomenon to study. This study uses a quantitative approach with a survey method by distributing questionnaires to 120 respondents selected using purposive sampling. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 3 software. The results show that price has a significant effect on impulsive purchase and social validation. In addition, social validation was also found to have a significant effect on impulsive purchases. Other findings indicate that social validation significantly mediates the effect of price on impulsive purchase. The results of this study indicate that price is not only perceived as economic value, but also as a social signal that can encourage impulsive purchasing behavior among consumers in the context of sports products.

Peran viral marketing TikTok dan kepercayaan pelanggan dalam membentuk niat beli konsumen: Studi kasus Latar Ombo Coffee di Kudus

2026-04-22T13:43:23+07:00

This study aims to analyze the influence of TikTok social media strategies (via viral marketing) and customer trust on consumer purchase intention at Latar Ombo Coffee in Kudus Regency. Employing a quantitative approach, this research involved 134 respondents selected through a purposive sampling method, with criteria including active TikTok users familiar with the Latar Ombo Coffee brand. Data collection was conducted online using Google Forms. The data analysis technique utilized Structural Equation Modeling (SEM), facilitated by SmartPLS 4 software. The results indicate that viral marketing on TikTok has a positive and significant influence on purchase intention, suggesting that creative and organic content effectively attracts potential customers' attention. Furthermore, customer trust was also proven to have a positive and significant impact on purchase intention, reinforcing that brand credibility is a key factor in consumer decision-making. Overall, the integration of engaging digital promotion and trust-building is crucial in increasing sales conversion within the coffee industry. The author expresses gratitude to the management of Latar Ombo Coffee and all respondents for their valuable contributions to this study.

Digital literacy, entrepreneurial knowledge, and internal locus of control as predictors of entrepreneurial interest among Indonesian economics education students

2026-05-06T17:48:37+07:00

High unemployment rates among college graduates and low interest in entrepreneurship among students are pressing issues in Indonesia's economic development. This study examines how digital literacy, entrepreneurial knowledge, and internal locus of control influence entrepreneurial interest among economics students at Surabaya State University. Using a quantitative approach and explanatory research design, this study involved 171 participants obtained through random sampling. Data analysis was performed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) through the WarpPLS application. The results of the study demonstrate that entrepreneurial interest is positively and significantly impacted by all three variables. Among the three, entrepreneurial knowledge emerged as the dominant factor, followed by digital literacy and internal locus of control. Overall, this research model was able to explain 48% of the variation in entrepreneurial interest.

Peran affective trust dalam hubungan antara platform work remuneration, fleksibilitas kerja, dan kinerja mitra pengemudi di Kota Semarang

2026-05-06T17:48:33+07:00

The development of digital platform-based work systems increasingly emphasizes the importance of fairness in reward provision and flexibility in work arrangements for driver-partners. This study aims to analyze the effect of platform-based work rewards and work flexibility on partner performance, with affective trust as a mediating variable. This study used a quantitative approach through an explanatory survey design with 100 active driver-partners. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that platform-based work rewards and work flexibility have a positive influence on affective trust and driver-partner performance. In addition, affective trust shows a significant mediating role in explaining the relationship between the two variables and performance. These findings confirm that reward fairness and work flexibility play a significant role in building emotional trust and improving driver-partner performance in algorithm-based work systems.

Turnover intention mahasiswa generasi Z: Pengaruh work-life balance dan kompensasi dengan mediasi kepuasan kerja

2026-05-06T17:48:35+07:00

This study aims to analyze the influence of work-life balance and compensation on turnover intention, both directly and through job satisfaction as a mediating variable, among Generation Z employees working in coffee shops in Pontianak City. The method used is quantitative, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). The research sample involved 194 respondents, namely students aged 18–26 years who are still actively studying and have at least one year of work experience in a coffee shop, which was selected through the purposive sampling method. The results of the study show that Work-Life Balance has a negative and significant effect on Turnover Intention, both directly and indirectly through Job Satisfaction, as a mediating variable, among Generation Z employees working in coffee shops in the Pontianak City area. Meanwhile, compensation does not have a significant direct effect on Turnover Intention, but it has a positive and significant effect on Job Satisfaction, which, in turn, reduces Turnover Intention. In addition, Job Satisfaction has been shown to have a negative and significant effect on Turnover Intention and to mediate the relationship between Work-Life Balance and Compensation for Turnover Intention.

Inovasi layanan, citra kesehatan, dan loyalitas pasien: Peran mediasi kepuasan pasien

2026-05-06T17:48:29+07:00

This research is motivated by the importance of improving the quality of primary healthcare services in building long-term relationships with patients, particularly through service innovation and the formation of a positive image of community health centers. Patient loyalty becomes a crucial aspect as it reflects trust and the continuity of healthcare service utilization. This study aims to examine the effects of service innovation and community health center image on patient loyalty, with patient satisfaction as a mediating variable. The study uses a quantitative, explanatory design. The research population consists of outpatients at the UPTD Community Health Center in Trowulan District, Mojokerto Regency, with a sample of 167 respondents selected using accidental sampling. Data collection was conducted using a Likert-scale questionnaire, and data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Research results show that service innovation and the health center's image positively affect patient satisfaction and loyalty. In addition, patient satisfaction acts as a mediating variable, strengthening the relationship between service innovation and the health center's image and patient loyalty.

Peran mediasi kepercayaan konsumen dalam hubungan antara fitur COD-cek dulu, retur, dan keputusan pembelian di aplikasi Shopee

2026-05-06T17:48:25+07:00

The rapid growth of e-commerce has transformed consumer shopping behavior; however, online transactions remain vulnerable to risks such as fraud and product mismatch, which may reduce trust and influence purchase decisions. Shopee provides COD–Check First and Return features to enhance transaction security and consumer trust. This study aims to examine the effect of these features on purchase decisions, with consumer trust as a mediating variable. This study adopts a quantitative approach using questionnaires and involves 190 respondents selected through purposive sampling. Data were analyzed using SmartPLS. The results show that COD–Check First and Return significantly influence consumer trust. Consumer trust, in turn, significantly affects purchase decisions and mediates the relationship between both features and purchase decisions. Privacy is identified as the most dominant factor in the COD–Check First feature. At the same time, exchange leniency (ease of return/exchange) is the most influential factor in the Return feature, enhancing consumers’ sense of security and confidence in transactions.

Pengaruh lingkungan kerja dan stres kerja terhadap kinerja pegawai di dinas perhubungan Provinsi Sumatera Selatan

2026-05-06T17:48:27+07:00

This study aims to examine the effects of the work environment and job stress on employee performance at the Transportation Agency of South Sumatra Province. A quantitative approach with a survey design was employed, involving 99 respondents selected through purposive sampling. Data were analyzed using multiple linear regression after passing validity and reliability tests to ensure data quality. The results indicate that both the work environment and job stress have positive and significant effects on employee performance, both partially and simultaneously. A supportive work environment enhances employee comfort and productivity, while job stress at an optimal level can stimulate motivation in task completion. These findings highlight the importance of organizational efforts to create a conducive work environment and to effectively manage job stress to sustainably improve employee performance. In addition, this study offers practical implications for public sector institutions seeking to enhance human resource effectiveness.

Kinerja karyawan di sektor perbankan: Peran kepuasan kerja, komitmen organisasi, dan keadilan prosedural pada Bank Majalengka

2026-05-06T17:48:17+07:00

Employees constitute a key strategic asset for organizations, as they play a central role in ensuring sustainability and achieving organizational goals. However, prior studies have reported inconsistent findings regarding the effects of job satisfaction, organizational commitment, and procedural justice on employee performance, particularly within the context of regional banking, which remains underexplored. This condition indicates a research gap that warrants further empirical investigation across different organizational settings. This study aims to examine the influence of job satisfaction, organizational commitment, and procedural justice on employee performance at Bank Majalengka. A quantitative approach was employed using a descriptive and verificative survey method, involving all 124 employees as respondents through a saturated sampling technique. Data were analyzed using multiple linear regression to assess the relationships among variables. The results reveal that job satisfaction, organizational commitment, and procedural justice have a positive and significant effect on employee performance, both partially and simultaneously. These findings suggest that strengthening psychological factors and ensuring fairness in organizational processes are essential strategies for fostering sustainable, adaptive employee performance.

Peran kesiapan digital, work-life balance, dan stres kerja dalam kepuasan kerja karyawan era digital

2026-05-06T17:48:23+07:00

Digital readiness and work-life balance are key factors in shaping employee job satisfaction amid the increasing digitalization of work. Although many studies have examined work-life balance, this study fills a gap by integrating digital readiness as a contextual variable in the digital era. This study aims to analyze the effects of digital readiness and work-life balance on employee job satisfaction and to examine the mediating role of work stress. This study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected online via a survey of 105 employees in Bandung City who use digital technology in their work. The results indicate that digital readiness has a significant effect on employee job satisfaction. Similarly, work-life balance significantly affects employee job satisfaction. Meanwhile, work stress did not mediate these relationships. These findings suggest that organizational support, in the form of work-life balance policies and adequate digital facilities, can directly enhance employee job satisfaction without necessarily reducing work stress. Theoretically, these findings reinforce Social Exchange Theory in a digital context. In practice, this study recommends HR policies that leverage digital facilities and promote work-life balance for organizations.

Determinan keputusan berkunjung pada desa berbasis budaya: Peran faktor sosial, budaya, dan motivasi berwisata

2026-05-06T17:48:18+07:00

This study aims to analyze the influence of social and cultural factors on tourists’ visiting decisions to Kampung Majapahit Tourism Village in Trowulan District, Mojokerto Regency, with travel motivation as a mediating variable. The research object consisted of 156 tourist respondents selected proportionally. A quantitative, descriptive-explanatory approach was applied, using Likert-scale questionnaires, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS software. The findings reveal that both social and cultural factors have direct and significant effects on visiting decisions and exert indirect effects through travel motivation, which serves as a significant mediator. Travel motivation plays a crucial role in linking external social and cultural influences to tourists’ behavioral decisions. The study concludes that strengthening social interactions, preserving cultural values, and developing motivation-based tourism strategies are essential to enhancing sustainable cultural tourism visits.

Metacompetencies for the future workforce: An analysis of generation Z's work readiness in the VUCA workplace

2026-05-06T17:48:14+07:00

This study aimed to explore how metacompetencies influence the work readiness of Generation Z in Indonesia and to investigate the moderating effect of prior work experience. The originality of this research lies in its application of Shet’s (2024) VUCA-oriented metacompetency framework within the Indonesian workforce context. Adopting a quantitative explanatory approach, the study gathered data from 125 Generation Z workers aged 17-28 across Indonesia, collected between July and August 2025. The data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) technique by SmartPLS 4 software, complemented by Multi-Group Analysis (MGA) to examine both direct causal relationships and the moderating influence of work experience. The results reveal that cognitive, cross-cultural, and personal effectiveness competencies significantly enhance work readiness, while analytical competency shows no significant effect. Work experience moderates these relationships, strengthening the influence of metacompetencies on readiness. Practically, the findings guide educators, employers, and policymakers to prioritize experiential learning and metacompetency development as strategic foundations for preparing Gen Z to thrive in the VUCA workplace.

Flash sales, bundling offers, and purchase intention: Examining the mediating effect of word of mouth in retail consumers

2026-05-06T17:48:12+07:00

This study aims to analyze the effect of flash sales and bundling offers on consumers’ purchase intention, with Word of Mouth (WOM) serving as a mediating variable at Toko Columbus Sampit Branch. The research employed a quantitative approach using a causal associative method. The population consisted of 1,200 active consumers, and a sample of 300 respondents was selected using the Slovin formula and a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares (PLS). The results indicate that flash sales and bundling offers have a significant effect on consumers’ purchase intention. Furthermore, Word of Mouth (WOM) was found to mediate the relationship between flash sales, bundling offers, and purchase intention. These findings suggest that promotion strategies based on urgency and added value, reinforced by consumer-to-consumer communication, can enhance the effectiveness of offline retail marketing strategies.

The reality of implementing strategic compensation practices for workers in industrial organizations

2026-05-06T17:48:04+07:00

This research aims to analyze the current state of implementing strategic compensation practices at Al-Ittihad Food Industries Co. Ltd. in Babil Governorate, with a specific focus on two dimensions: competency-based compensation and performance-based compensation. The study adopted a descriptive-analytical approach; data were collected using a questionnaire distributed to 75 employees, 65 of which were retrieved and deemed valid for analysis using SPSS software (Version 26). The results revealed a high level of employee perception regarding the importance of strategic compensation practices and their role in developing professional competencies, improving service quality, and meeting beneficiary needs. Furthermore, the findings demonstrated that these practices contribute to enhancing employee motivation, boosting productivity, and strengthening organizational loyalty. Conversely, no statistically significant differences or significant correlational relationships were observed between demographic characteristics and the level of perception regarding these practices, suggesting a consistency in employee attitudes regardless of their personal differences.

Analisis keputusan pembelian produk Skintific di TikTok Shop: Pengaruh influencer marketing, live shopping, dan FOMO

2026-05-06T17:48:06+07:00

This study examines the influence of influencer marketing, live shopping, and fear of missing out (FOMO) on purchase decisions for Skintific products through TikTok Shop among students of the Faculty of Economics at Universitas Indo Global Mandiri. The research employed a quantitative, survey-based approach. Data were collected from respondents who had experience purchasing Skintific products via the TikTok Shop and were analyzed using multiple linear regression. The findings reveal that influencer marketing, live shopping, and fear of missing out each have a positive and significant effect on purchase decisions. These results indicate that digital marketing strategies supported by psychological consumer factors play a significant role in shaping purchasing behavior on social commerce platforms. This study also demonstrates that interactive shopping experiences and social influence can increase consumer interest and encourage purchasing decisions. The novelty of this research lies in integrating influencer marketing, live shopping, and fear of missing out within the TikTok Shop context, particularly among university students as digital consumers in emerging online marketplaces.

The gig economy paradox: Student beliefs about side hustle as opportunity and barrier to entrepreneurship

2026-05-06T17:48:08+07:00

This study examined how student beliefs constructed side hustle as simultaneous opportunity and barrier to entrepreneurship. A sequential mixed-methods design was employed, involving thematic analysis of 30 students through interviews and focus group discussions, followed by regression analysis testing grade point average, working hours, and business type as stress predictors among 100 Indonesian student entrepreneurs using Depression Anxiety Stress Scales-21. Conventional structural predictors explained only a limited proportion of variance, with the regression model accounting for 5.6% of the total variance. Grade point average, working hours, and business type yielded null effects on psychological distress. Qualitative findings revealed psychosocial dominance: passion-driven motivation decoupled hours from distress, romantic partners functioned as primary buffer over peer networks, and "entrepreneur mindset" enabled resilience through stigma rejection. Academic performance remained high with mean grade point average of 3.62. The findings demonstrated that psychological resources overrode tangible depletion in collectivist contexts, requiring universities to reframe side hustle as experiential learning asset through credit recognition and resilience programs to cultivate entrepreneurial pipeline.

Nilai emosional dan minat beli konsumen: Studi empiris pada platform Tiktok shop di indonesia

2026-05-06T17:48:10+07:00

This study aims to analyze the influence of emotional value on consumers' buying interest on the TikTok Shop platform and to affirm the role of emotions in the social media-based purchase decision-making process. The study used a quantitative, survey-based approach among TikTok users who had interacted with sales content. Data was collected through an online questionnaire using a five-point Likert scale and analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS software. The results showed that emotional value had a positive and significant effect on consumer buying interest, with the model's predictive ability being moderate to strong. These findings confirm that positive emotional experiences, such as happiness, satisfaction, and entertainment, are important drivers of purchase intent in the context of social commerce. The novelty of this research lies in the empirical testing of emotional value as the main determinant of buying interest in the TikTok Shop ecosystem using the PLS approach, which remains underdeveloped in digital marketing studies in Indonesia, as well as in the emphasis on shifting marketing strategies from rational aspects to consumer emotional experiences.

Efek lingkungan kerja terhadap kinerja pegawai kalurahan di Kapanewon Wates, Kulon Progo

2026-05-06T17:48:00+07:00

This study examines the effect of the work environment on the performance of village employees in Kapanewon Wates, Kulon Progo Regency, Special Region of Yogyakarta. Using a quantitative survey design, the study involved a population of 112 employees and a sample of 60 respondents. Primary data were collected through questionnaires and analyzed using simple linear regression. The findings show that the work environment has a positive and significant effect on employee performance. This result indicates that a more supportive and comfortable work environment is associated with higher employee performance in carrying out public service duties at the village administrative level. The study suggests that kalurahan leaders should enhance workplace quality to improve employee performance. Practical efforts may include providing ergonomic desks and chairs, ensuring adequate lighting and air circulation, reducing workplace noise, and fostering positive relationships between supervisors, subordinates, and coworkers. Overall, the work environment is an important organizational factor in improving employee performance and the quality of local public services.

Kinerja aparatur pemerintah: Peran gaya kepemimpinan, pengembangan SDM, dan disiplin kerja

2026-05-06T17:47:53+07:00

The performance of government employees plays an essential role in ensuring the delivery of effective, responsive, and accountable public services. In practice, differences in leadership approaches, human resource capacity development, and adherence to work rules often create variations in performance across organizational units. This study seeks to explore how these three factors contribute to the performance of government personnel. A quantitative explanatory design was applied in this study. The research respondents were 124 government officials working in 12 sub-districts in Lowokwaru District, Malang City, selected using census techniques. Data were gathered using structured questionnaires with a Likert scale and processed using multiple regression techniques. The results indicate that leadership practices, human resource development efforts, and work discipline are all positively associated with employee performance. Among them, human resource development emerges as the most influential factor. Collectively, these variables provide a substantial explanation of performance variation, indicating a strong model fit. In summary, enhancing government employees' performance requires a balanced effort to strengthen leadership quality, continuously develop employee competencies, and maintain consistent work discipline.

The influence of religious beliefs on gen Z’s intentions to choose Islamic higher education

2026-05-06T17:48:02+07:00

Perguruan Tinggi Keagamaan Islam (PTKI) plays a vital role not only as centers for religious moderation but also in producing graduates who become community leaders contributing to national and religious development. This study aims to examine the factors influencing Generation Z’s intention to enrol in PTKI, with a focus on UIN Kiai Haji Achmad Siddiq Jember as a case study. The research specifically investigates whether religiosity, along with attitude, subjective norms, and perceived behavioral control, affects students' enrollment decisions. A quantitative approach was employed using a structured questionnaire to 168 high school students in the Tapal Kuda region (Jember, Banyuwangi, Lumajang, Bondowoso, Pasuruan, Situbondo, and Probolinggo). The data were analyzed using Structural Equation Modeling Partial Least Squares. The results indicate that attitude, subjective norms, and perceived behavioral control positively and significantly influence students’ intention to enrol, with attitude being the most dominant factor. In contrast, religiosity does not significantly impact enrollment decisions. These findings suggest that PTKI should focus their promotional and communication strategies on academic quality, professional prospects, and social influence rather than relying solely on religious orientation to attract prospective students.

Artificial intelligence adoption and financial management outcomes: A multi-dimensional analysis of banking and insurance sectors in Indonesia

2026-05-06T17:47:51+07:00

This study investigates the impact of Artificial Intelligence (AI) adoption on the financial performance of banking and insurance firms listed on the Indonesia Stock Exchange from 2020 to 2024. Using a quantitative explanatory framework, the research analyzes a sample of 230 observations. AI adoption was measured through disclosure intensity in annual reports, while financial performance was evaluated across three dimensions: operational efficiency (BOPO), financial stability (Z-Score), and firm value (Tobin’s Q). A Fixed Effect Model was employed for statistical analysis, as dictated by the Hausman Test results. The results indicate that AI adoption has a significant positive impact on operational expenses (BOPO), suggesting that high infrastructure costs and initial implementation expenditures currently outweigh efficiency gains. However, AI adoption also shows a significant positive impact on firm value, supporting Signaling Theory, where investors reward digital transformation despite short-term costs. No significant impact was found on financial stability. These findings confirm an AI Productivity Paradox in the Indonesian emerging market, where the high cost of implementation creates a temporary financial burden but yields a market innovation premium.

Human factors in smart governance: The role of trust, experience, and perceived usefulness in shaping e-government intention to use

2026-05-06T17:47:58+07:00

In many local government digital services, low adoption rates are often driven by limited user confidence in system reliability and difficulties in navigating online platforms. As licensing processes increasingly shift to digital environments, understanding the behavioral factors that shape citizen acceptance becomes critical to achieving efficient, transparent public service delivery. Within a smart governance framework, this study examines how user trust and user experience influence intention to use the Surabaya Single Window (SSW) Alfa digital licensing system, with perceived usefulness as a mediating variable. A quantitative explanatory survey of 200 users was analyzed using path and Sobel tests. The findings indicate that trust and user experience significantly enhance perceived usefulness and intention to use, while perceived usefulness partially mediates these relationships. The results highlight that effective and sustainable smart governance depends not only on technological functionality but also on institutional trust and positive user engagement to sustain long-term citizen adoption.

Analysis of the determining factors of muslim tourists' interest in visiting the cultural tourism of Borobudur Temple

2026-05-06T17:47:56+07:00

This study examines the effects of Borobudur heritage brand awareness, Muslim tourists’ perceived value, and halal-friendly attributes on consumer satisfaction and revisit intention at Borobudur Temple. This research used a quantitative approach, with data collected through questionnaires and analyzed using SmartPLS. The findings show that heritage brand awareness, Muslim tourists’ perceived value, halal-friendly facilities, and halal food and beverages influence consumer satisfaction and revisit intention. Halal-friendly social environment and local residents influence consumer satisfaction but do not directly affect revisit intention. Meanwhile, halal services do not affect either consumer satisfaction or revisit intention. The results also indicate that consumer satisfaction has a direct effect on revisit intention and mediates several relationships among the examined variables. However, consumer satisfaction does not mediate the relationship between halal friendliness and revisit intention. These findings provide practical implications for developing Borobudur tourism in a more sustainable, competitive, and inclusive direction, particularly by strengthening services, facilities, and tourism experiences that meet the needs of Muslim tourists.