Wulandari, E. P., S. Hasta, Y. Masnita, and H. L. Yusran. “Purchase Intention to Virtual Influencer Marketing: Social Presence Theory Highlights Authenticity over Influencer Type”. Journal of Management and Digital Business, vol. 6, no. 1, Apr. 2026, pp. 143-60, doi:10.53088/jmdb.v6i1.2605.