Putra, Rizky Rahayu, Rohimat Nurhasan, and Dioka Muhamad. 2026. “The Effect of Fashion Trends and Perceived Quality on Gen Z Purchase Decisions: Evidence from Bloods Product in Garut”. Journal of Management and Digital Business 6 (2):811-25. https://doi.org/10.53088/jmdb.v6i2.3103.