PURWANTO, E.; YANTI , S. E. From pleasure to purchase: Exploring urban consumers’ impulsive buying behavior. Journal of Management and Digital Business, [S. l.], v. 4, n. 2, p. 187–203, 2024. DOI: 10.53088/jmdb.v4i2.917. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/917. Acesso em: 13 jul. 2025.