SARIP, S. M.; SAVITRI, C.; PRAMUDITA FADDILA, S. Keputusan pembelian produk fashion di Shopee: Analisis peran live streaming dan user-generated content (UGC). Journal of Management and Digital Business, [S. l.], v. 6, n. 1, p. 597–610, 2026. DOI: 10.53088/jmdb.v6i1.2999. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/2999. Acesso em: 13 may. 2026.