MARBUN, Z.; PURBA, H.; HUTABARAT, F. Peran fitur virtual try-on dan ulasan pelanggan online dalam meningkatkan niat beli konsumen: Studi pada produk lipstik Maybelline di Shopee. Journal of Management and Digital Business, [S. l.], v. 6, n. 1, p. 161–177, 2026. DOI: 10.53088/jmdb.v6i1.2887. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/2887. Acesso em: 23 apr. 2026.