ROSITA, M.; PURBA, H.; SUDJIMAN, L. S. Pemasaran digital dan minat berkunjung ke Lembang Park and Zoo: Peran content marketing, live streaming, celebrity endorser, dan e-WOM di TikTok. Journal of Management and Digital Business, [S. l.], v. 6, n. 1, p. 47–64, 2026. DOI: 10.53088/jmdb.v6i1.2886. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/2886. Acesso em: 11 apr. 2026.