WULANDARI, E. P.; HASTA, S.; MASNITA, Y.; YUSRAN, H. L. Purchase intention to virtual influencer marketing: Social presence theory highlights authenticity over influencer type. Journal of Management and Digital Business, [S. l.], v. 6, n. 1, p. 143–160, 2026. DOI: 10.53088/jmdb.v6i1.2605. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/2605. Acesso em: 23 apr. 2026.