KHODIJAH, S.; AULIANA, L.; HERRAWATY, T.; BARKAH, C. S. Implementasi optimalisasi strategi pemasaran digital pada live streaming akun Instagram Kelana Kids menggunakan HBR marketing strategy formulation framework. Journal of Management and Digital Business, [S. l.], v. 6, n. 2, p. 1117–1133, 2026. DOI: 10.53088/jmdb.v6i2.2195. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/2195. Acesso em: 2 sep. 2026.