SYAHWIATI, A. S.; SIHOTANG, E. T. Keterlibatan Gen-Z pada Merek m-BCA: Analisis Pengaruh Pengalaman Merek terhadap Kepuasan dan Loyalitas Merek. Journal of Management and Digital Business, [S. l.], v. 4, n. 3, p. 491–511, 2024. DOI: 10.53088/jmdb.v4i3.1184. Disponível em: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/1184. Acesso em: 28 jun. 2025.