[1]
Wulandari, E.P., Hasta, S., Masnita, Y. and Yusran, H.L. 2026. Purchase intention to virtual influencer marketing: Social presence theory highlights authenticity over influencer type. Journal of Management and Digital Business. 6, 1 (Apr. 2026), 143–160. DOI:https://doi.org/10.53088/jmdb.v6i1.2605.