https://journal.nurscienceinstitute.id/index.php/jhis <p style="text-align: justify;"><strong>The Journal of Halal Industry Studies [ISSN </strong><a href="https://issn.brin.go.id/terbit/detail/20220707351305310" target="_blank" rel="noopener"><strong>2962-8113</strong></a><strong>] </strong>is a peer-reviewed journal published twice a year by the Nur Science Institute. It is dedicated to advancing research and development in the halal industry across diverse sectors. The journal welcomes original research articles on a wide range of halal-related topics, including halal tourism, food and agriculture, business and financial management, fashion, halal lifestyle, and other relevant fields. Manuscripts submitted must be original, unpublished, and written in clear English or Bahasa Indonesia. The journal accepts submissions in both languages and recommends language checking prior to submission.</p> Nur Science Institute en-US Journal of Halal Industry Studies 2962-8113 <p style="text-align: justify;">Authors who publish with this journal agree to the following terms:</p> <p style="text-align: justify;">The author(s) retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/">CC BY-SA 4.0</a> license that allows others to remix, adapt, and build upon the work even for commercial purposes, as long as they credit the author(s) and license their new creations under the identical terms.</p> <p style="text-align: left;">License details: <a href="https://creativecommons.org/licenses/by-sa/4.0/">https://creativecommons.org/licenses/by-sa/4.0/</a></p> https://journal.nurscienceinstitute.id/index.php/jhis/article/view/2338 <p>The global halal food market is experiencing significant growth, with a valuation of USD 2.71 trillion in 2024, driven by the implementation of mandatory halal certification regulations in Indonesia, which is transforming the food industry's competitive landscape. This research aims to analyze the influence of halal certification on product value and food product differentiation through a Systematic Literature Review approach. The research method employs the PRISMA framework, analyzing 10 reputable international journals published during 2021-2025 across the Scopus, Web of Science, ScienceDirect, and Google Scholar databases. Thematic analysis identifies patterns and mechanisms of halal certification's influence on market performance. Research findings demonstrate that halal certification increases Muslim consumers' willingness to pay, serves as a quality signal that enhances brand value, and creates a sustainable competitive advantage through blockchain integration to enhance supply chain transparency. Product differentiation is strengthened by multidimensional strategies encompassing price differentiation, nutritional quality, packaging innovation, and ingredient authenticity. Research concludes that halal certification constitutes a strategic asset, creating sustainable added value, and offers recommendations for halal standard harmonization, IoT and blockchain technology adoption, and the development of a comprehensive differentiation strategy for food producers.</p> Sri Utami Ambarwati Akib Dwi Utami Magfirah Wahyu Ramadhani Nurul Chalisa Majiding Copyright (c) 2025 Sri Utami, Ambarwati Akib, Dwi Utami, Magfirah Wahyu Ramadhani, Nurul Chalisa Majiding https://creativecommons.org/licenses/by-sa/4.0 2025-12-07 2025-12-07 4 2 83 98 10.53088/jhis.v4i2.2338