Journal of Halal Industry Studies

Analisis SWOT pemetaan media tentang halal lifestyle di Indonesia dengan NVivo: Studi literatur review

Doni Yusuf Bagaskara — 2024-06-30

This research aims to determine a SWOT analysis regarding Halal Lifestyle Consumption Behavior in Indonesia using the NVivo approach. This research uses qualitative methodology with the NVivo approach and literature review. "Data analysis techniques include (1) mapping the number of news article codes based on qualitative analysis using Nvivo 14 software regarding "Halal Lifestyle," (2) mapping visualization results with hierarchical diagrams and testing the correlation between media articles using Nvivo 14 software; (3) mapping research topics with the World Cloud or a collection of words that are often discussed in media articles; and (4) testing the significant value between media articles to determine the size of the correlation around the topic "Halal Lifestyle." This research shows that the words often appear in media articles are topics regarding Halal, Indonesia, products, and industry. Apart from that, the topics often discussed by media articles regarding Halal Lifestyle are threats and opportunities. Meanwhile, topics rarely discussed by media articles regarding Halal lifestyle are weaknesses and opportunities.

Consumer purchasing decisions of Somethinc products in Salatiga City: The influence of halal certification, online customer reviews, and celebrity endorsers through buying interest

Defi Nur Rahmawati — 2024-06-30

The beauty industry has recently developed very rapidly; currently, local beauty products are in great demand by the public, so various brands compete with each other to attract consumers; this impacts the sales of each product brand to be unstable. This article aims to analyze the effect of halal certification, online customer reviews, and celebrity endorsers on purchasing decisions and analyze the indirect influence of buying interest as a mediation variable. This type of research is quantitative, with a population of Salatiga City. The sampling technique used in this study is purposive sampling with 100 respondents. The analysis techniques used are statistical tests and path analysis. The results of statistical tests show that halal certification has no effect, while online customer reviews and celebrity endorsers influence purchasing decisions. Halal certification and online customer reviews do not affect buying interest, while celebrity endorsers affect buying interest. Purchase interest as a mediating variable cannot mediate halal certification and online customer review of purchasing decisions but can mediate celebrity endorsers against purchasing decisions. This study differs from other studies in adding a mediating variable, namely buying interest, to determine whether it can mediate an independent variable. Second, no studies have used three independent, dependent, and mediating variables simultaneously. Third, differences in location and time of study. Based on previous research, gap research needs to be reviewed again with added and different variables.

Daya tarik pembelian produk kosmetik di Shopee: Peran ulasan, label halal, harga, dan kualitas pelayanan dengan kategori produk sebagai pemoderator

Hilda Safitri — 2024-06-30

This study aims to analyze the influence of product reviews, halal labels, prices, and service quality with product categories as moderating variables on purchasing decisions for cosmetic products on Shopee. The objectives of this study are product reviews, halal labels, prices, service quality, product categories, and Purchasing Decisions. The research was conducted in a quantitative descriptive study using data collection techniques through the distribution of questionnaires or surveys using Google Forms—distributed questionnaires to users of online shopping services, namely Shopee. The type of sample uses non-probability sampling. The data type used is primary data obtained directly from the studied object. The data analysis technique uses Moderated Regression Analysis (MRA). The study results show that the variables of product reviews, prices, and service quality have a positive and significant effect on purchasing decisions, and the presence of product categories as moderators strengthens this influence. While the halal label variable does not have a positive and significant impact on buying decisions, moderating variables further weaken the influence of the halal label.

Eksplorasi Label Halal, Electronic Word of Mouth, dan Influencer Media Sosial terhadap Keputusan Pembelian dengan Citra Brand sebagai Variabel Intervening

Alfina Buanantari — 2024-06-30

This study aims to determine the effect of halal labels, electronic word of mouth, and social media influencers on purchasing decisions for Sariayu cosmetics with brand image as an intervening variable. The type of research used is quantitative research. The data collection method was carried out through questionnaires distributed to Sariayu cosmetics consumers in Boyolali Regency. The sample was taken from 96 respondents using a purposive random sampling technique. This study used path analysis to test the intervening variables. Based on the research test conducted, the results found that the variables halal labels, electronic word of mouth, and social media influencers significantly positively affect brand image. The variables halal labels and brand image have a significant positive effect on purchasing decisions, and the variables electronic word of mouth and social media influencers do not significantly affect purchasing decisions—the results of the Path test show that the halal label affects purchasing decisions mediated by brand image. In contrast, electronic word of mouth and social media influencers do not affect purchasing decisions mediated by brand image.

Analisis Determinan Keputusan Pembelian: Kualitas Produk, Label Halal, Harga, dan Inovasi dalam Konteks HNI di Ungaran Timur

Iin Suryani — 2024-06-30

This research analyzes the influence of product quality, halal label, price, and product innovation on consumer decisions to purchase HNI products. The data collection method uses a questionnaire where the population is consumers who have used HNI products in the East Ungaran District, Kab. Semarang. By using 50 respondents as samples. This research shows that product quality has a positive and insignificant effect on consumer purchasing decisions for HNI products in the East Ungaran District, Kab. Semarang. Halal labels have a positive and negligible effect on consumer purchasing decisions for HNI products in the East Ungaran District, Kab. Semarang. Price has no positive or significant influence on consumer purchasing decisions for HNI products in the East Ungaran District, Kab. Semarang. Product innovation significantly affects consumer purchasing decisions for HNI products in the East Ungaran District, Kab. Semarang.Keywords: Product Quality, Halal Label, Price, Product Innovation, Purchase Decision.