Journal of Halal Industry Studies

Analisa keberhasilan produk pakaian asal Jepang: Eksistensi brand Uniqlo di Indonesia

2024-03-26T00:51:59+07:00

The halal industry is a sector that has developed very rapidly. Its development was followed by an increasingly advanced era of globalization so that its existence can be recognized by the whole world. Opportunities that the halal industry gets are not only in Muslim countries, but non-Muslim countries are also taking part in getting these benefits and attention. Japan is a non-Muslim majority country, Japan is doing business by expanding to Indonesia which aims to penetrate the Indonesian market. The research method carried out by researchers is by means of library research and qualitative methods with secondary data. Where in this study using data originating from literature and supported by some secondary data. The results and the conditions explained by the researchers are related to the strategy carried out by Japan with the UNIQLO brand in providing Muslim-friendly clothing. In penetrating the market and its existence, Japan and UNIQLO have used many ways to attract the attention of the Indonesian people. The strategy in penetrating the Indonesian market carried out by Japan is by bringing the Cool Japan concept and the strategy in penetrating Muslim communities with Muslim friendly clothing is by collaborating with well-known designer Hana Tajima.

Pengaruh label halal, kualitas layanan online, dan harga terhadap pembelian di Go Food

2024-03-26T00:51:53+07:00

This research aims to determine the influence of the halal label, e-service quality, and price on purchasing decisions, with purchase interest as an intervening variable. This research uses a quantitative method by processing primary data through a questionnaire distributed to 100 go-food customers. The data analysis method uses path analysis. The research results show that the halal label variable is insignificant in purchasing decisions, while e-service quality, price, and intention influence purchasing decisions. The halal label and price have a significant positive effect on purchase intention. However, e-service quality is not significant in terms of purchase intention. Meanwhile, e-service quality is insignificant in purchasing decisions, with purchase intention as an intervening variable. Meanwhile, the halal label and price are significant in purchasing decisions, with purchase intention as an intervening variable.

Analisis faktor-faktor yang mempengaruhi keputusan pembelian produk Nobby Hijab Salatiga, dengan trust sebagai variabel pemoderasi

2024-03-26T00:51:49+07:00

This research aims to determine the influence of lifestyle, product quality, and religiosity on purchasing decisions by using the trust variable as moderation. This type of research is quantitative and primary data is obtained through a questionnaire instrument. The research sample consisted of 96 consumers who had made purchases at Nobby Hijab Salatiga. Data were analyzed using statistical tests and MRA tests. Based on the research results, lifestyle and religiosity variables have a positive effect on purchasing decisions. Meanwhile, the product quality variable is proven to have no effect and is not significant on purchasing decisions. The majority of consumers do not make product quality their main goal. Consumers make purchases because they are obliged to fulfill basic needs. Based on the MRA test results, trust is able to moderate the influence of lifestyle, product quality and religiosity on purchasing decisions for Nobby Hijab Salatiga products.

Implementasi strategi dan dampak nike sebagai brand olahraga dalam industri fashion halal

2024-03-26T00:51:56+07:00

The development of halal industry trends has attracted the attention of multinational companies such as Nike to enter the halal fashion market with the launch of hijab products in 2018. This research aims to analyze the strategy implementation and impact of Nike as a sports brand in the halal fashion industry. By using descriptive qualitative methods and collecting secondary data from various sources, this research explores the reasons behind Nike's controversial move to enter this market. The results show that the launch of the Nike Pro hijab is part of the company's efforts to expand market share and improve its brand image among Muslim consumers. Additionally, this research highlights the impact of capitalism in companies' expansion strategies in this rapidly growing market, as well as the social and economic implications associated with the presence of large companies such as Nike in the halal fashion industry.

Strategi keuangan di masa pandemi: Analisis Faktor-faktor yang mempengaruhi minat menabung di Bank Syariah di Kabupaten Tegal

2024-03-26T00:51:45+07:00

This study analyzes factors influencing people's interest in saving in Islamic banks, especially in the Tegal Regency area, with knowledge, promotion, trust, religiosity, income, and brand awareness being the moderating variables. This study uses a quantitative approach with primary data collected through a questionnaire with a random sampling technique. The number of samples used was as many as 100 respondents, who are the people of the Tegal Regency. The analysis used moderated regression analysis. The results showed that knowledge, promotion, and income positively and significantly affected interest in saving. Trust has a negative and insignificant effect on interest in saving. Religiosity has a negative and significant effect on interest in saving. Brand awareness has a positive and significant effect on interest in saving. Meanwhile, brand awareness can only moderate the influence of religiosity and income on interest in saving. Islamic banks must continue to improve the determinants of public interest to increase the existence of Islamic banks.