Transformasi keunggulan kompetitif industri pangan halal: Tinjauan sistematis pengaruh sertifikasi halal terhadap nilai jual dan diferensiasi produk

2026-02-04T11:27:17+07:00

The global halal food market is experiencing significant growth, with a valuation of USD 2.71 trillion in 2024, driven by the implementation of mandatory halal certification regulations in Indonesia, which is transforming the food industry's competitive landscape. This research aims to analyze the influence of halal certification on product value and food product differentiation through a Systematic Literature Review approach. The research method employs the PRISMA framework, analyzing 10 reputable international journals published during 2021-2025 across the Scopus, Web of Science, ScienceDirect, and Google Scholar databases. Thematic analysis identifies patterns and mechanisms of halal certification's influence on market performance. Research findings demonstrate that halal certification increases Muslim consumers' willingness to pay, serves as a quality signal that enhances brand value, and creates a sustainable competitive advantage through blockchain integration to enhance supply chain transparency. Product differentiation is strengthened by multidimensional strategies encompassing price differentiation, nutritional quality, packaging innovation, and ingredient authenticity. Research concludes that halal certification constitutes a strategic asset, creating sustainable added value, and offers recommendations for halal standard harmonization, IoT and blockchain technology adoption, and the development of a comprehensive differentiation strategy for food producers.

Peran identitas halal dalam membentuk perilaku pembelian konsumen pada produk perawatan diri

2026-02-04T11:27:11+07:00

The halal personal care industry in Indonesia has recorded rapid growth in recent years, as evidenced by the increasing number of locally halal-certified brands and a noticeable shift in consumer preferences toward prioritising product safety and halal identity. This market dynamic highlights the need to better understand the factors that shape consumer purchasing behaviour. This study aims to examine the influence of internal product characteristics, namely price and halal labelling, and external factors, including perceived product quality and halal awareness, on purchase behaviour, with purchase intention serving as a mediating variable. This study targeted individuals within the productive age group who consume halal personal care products. Data were collected via an online questionnaire administered to 144 respondents and analysed using the Partial Least Squares–Structural Equation Modelling (PLS-SEM) approach. The results indicate that halal awareness and halal labels significantly influence purchase intention, whereas perceived product quality and price do not. Furthermore, purchase intention is shown to be a crucial mediator linking halal awareness and halal label to actual purchase behaviour. These findings underscore that consumer purchase behaviour in this category is driven more by value orientation and halal identity than by functional product considerations.

Journal of Halal Industry Studies

Transformasi keunggulan kompetitif industri pangan halal: Tinjauan sistematis pengaruh sertifikasi halal terhadap nilai jual dan diferensiasi produk

Peran identitas halal dalam membentuk perilaku pembelian konsumen pada produk perawatan diri