PRASADHYA, I. B. G.; NGGILI, R. A.; PRASMANA, Y. R.; KAITELAPATAY, B. G. Implementasi Marketing Mix dengan Pendekatan SWOT di UMKM Tradisional: Studi Kasus Gethuk Kethek Satu Rasa Salatiga. Journal of Economics Business Finance and Accounting, [S. l.], v. 2, n. 2, p. 1–19, 2024. DOI: 10.53088/jebfa.v2i2.2367. Disponível em: https://journal.nurscienceinstitute.id/index.php/jebfa/article/view/2367. Acesso em: 3 mar. 2026.