Pendampingan pemasaran UMKM berbasis digital melalui website marketing

Authors

  • Linna Jalin Petaya Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga
  • Yudha Trishananto Fakultas Ekonomi dan Bisnis Islam, UIN Salatiga
  • Yuni Kumalasari Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga
  • Mualifah Mualifah Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga
  • Rizki Dwi Hastuti Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga
  • Anisa Lestari Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga

DOI:

https://doi.org/10.53088/tintamas.v1i3.1041

Keywords:

Online marketplace, MSMEs, Website

Abstract

service aims to empower MSMEs in Sukoharjo Village, Semarang, through digital marketing assistance with a marketing information provider website. Digital technology is key in advancing MSMEs, especially with the spread of online and offline markets. However, many MSME players have not fully utilized the presence of these online markets. Assistance is carried out through the creation of a website that provides features such as online marketing guides/articles, community forums, tutorials, and support services, where the website helps provide various information about online marketplace platforms, such as Tokopedia, Shopee, Alibaba, Amazon, and so on. The PAR method involved the local community and MSME producers in Sukoharjo Village. This website is expected to increase the visibility and sales turnover of MSMEs in Sukoharjo Village and help them compete in an increasingly competitive market, especially in the online world, domestically and internationally. With this approach, MSMEs can access more market opportunities online, improve their business sustainability, and contribute to local economic growth.

Author Biographies

Yuni Kumalasari, Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga

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Mualifah Mualifah, Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga

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Rizki Dwi Hastuti, Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga

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Anisa Lestari, Fakultas Tarbiyah dan Ilmu Keguruan, UIN Salatiga

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Published

2024-12-30

How to Cite

Petaya, L. J., Trishananto, Y., Kumalasari, Y., Mualifah, M., Hastuti, R. D., & Lestari, A. (2024). Pendampingan pemasaran UMKM berbasis digital melalui website marketing. Tintamas: Jurnal Pengabdian Indonesia Emas, 1(3), 263–274. https://doi.org/10.53088/tintamas.v1i3.1041

Issue

Vol. 1 No. 3 (2024): Tintamas: Jurnal Pengabdian Indonesia Emas

Section

Articles

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Copyright (c) 2024 Linna Jalin Petaya, Yudha Trishananto, Yuni Kumalasari, Mualifah Mualifah, Rizki Dwi Hastuti, Anisa Lestari

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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